Comment - Spirits (Dark) - On the Rocks, with Amy Hopkins

Comment - Spirits (Dark) - On the Rocks, with Amy Hopkins

By: Amy Hopkins

Spirits commentator Amy Hopkins keeps a check on the dark spirits category, featuring, whisky/whiskey, Cognac, brandy, aged rum et al.



Why the latest sexism row will be a watershed moment for whisky - comment 15 Oct 2020

The recent campaign against Jim Murray's 'Whisky Bible' has shone a light on sexism in whisky, and there's no turning it off now. Brands will need to take a proactive, as opposed to merely reactive, stance to show that their condemnation of misogyny and commitment to inclusivity goes beyond lip service, says Amy Hopkins.


How COVID is opening up aged spirits to a whole new world - comment 17 Sep 2020

The dizzying rise of digital communication and purchasing brought on by the coronavirus pandemic has the potential to revolutionise the aged spirits market in the long term. Category commentator Amy Hopkins explains.


Why RTDs could spur the next wave of growth for whisky - comment 13 Aug 2020

The ready-to-drink category has emerged as the unlikely hero of the drinks world. Whisky - particularly Scotch - has been slow to capitalise on the trend, but a wealth of planned NPD could offer a lifeline for a segment that has famously struggled to connect with a younger audience. Category commentator Amy Hopkins investigates.


Heritage is holding spirits brands back from progress - comment 16 Jul 2020

The Black Lives Matter movement has forced the drinks industry to take a long, hard look in the mirror. For this reflection to turn into long-term action and progress, however, it's time whisky and rum brand owners reassess their blind loyalty to heritage, writes Amy Hopkins.


Why craft whisky/whiskey will never be the same again - comment 11 Jun 2020

The craft whisk(e)y industry is trapped in a vice, with pressure from the coronavirus pandemic and retaliatory tariffs deepening the cracks that have existed for some time. In her debut for just-drinks, dark spirits category commentator Amy Hopkins forecasts that the road to recovery will be long and hard, and only the strong will survive.