Comment - Spirits - Buxton: Banging the Dram

Comment - Spirits - Buxton: Banging the Dram

By: Ian Buxton

Augmenting our spirits coverage, Ian Buxton will be casting his eye over the brown side of the sector on a monthly basis.



What can the spirits industry learn from Remy Cointreau? - Comment 15 Aug 2017

Following on from just-drinks' analysis of Remy Cointreau's performance over the last five years, spirits commentator Ian Buxton considers the takeaways for the wider spirits industry.


How much longer can US whiskey maintain its stellar growth? - Comment 4 Jul 2017

It's been one of the success stories of the Century so far. Spirits commentator Ian Buxton looks at US whiskey to see if an end to the category's explosive growth will break anytime soon.


Why is the spirits industry failing to push innovation beyond the top-end? - Comment 31 May 2017

This month, spirits commentator Ian Buxton considers an opportunity that - so far - has been missed by the category. For all its investment in cocktail competitions, he asks, why is the spirits industry failing to mass-produce the innovation it is so keen to encourage?


Spirits leads the latest invasion of Africa - Comment 3 Apr 2017

Last month, Diageo handed the microphone to the head of its operations in Africa. Spirits commentator Ian Buxton was among those of us who listened in.


Are Millennials too young for brown spirits? - Comment 15 Mar 2017

This month, just-drinks' brown spirits commentator, Ian Buxton, considers the sector's efforts to entice the Millennial consumer into the fray.


What's coming up in spirits in 2017? - Predictions for the Year Ahead - Comment 1 Feb 2017

Rounding off our series of predictions for the year ahead, Ian Buxton gives us his forecasts for whisk(e)y in the next 12 months.


Is Irish whiskey ready to recognise its potential? - Comment 29 Nov 2016

One of the more lively spirits sectors in recent years, Irish whiskey is certainly on the up. But, on the second anniversary of Bushmills' change of ownership, Ian Buxton asks if the country's distillers are in danger of over-stating Irish whiskey's prospects.


What have we learned from Scotch whisky's performance in 2016? - Comment 4 Oct 2016

This month, spirits commentator Ian Buxton ponders the conclusions bandied about following the publication of Scotch whisky export numbers for the first six months of 2016.


Craft spirits shake-out will be just the beginning - Comment 23 Aug 2016

As just-drinks white spirits commentator, Richard Woodard, noted earlier this month, we are experiencing a latter-day Gin Craze. But, here in the 21st Century, this is no Hogarthian excess: This boom in small batch spirits is a further manifestation of the global development of craft distilling. Far from slowing down, the craft distilling movement appears to be gathering pace and attracting ever greater interest from consumers and industry giants.


Is single malt really the Great White Hope for Scotch whisky? - Comment 5 May 2016

Although the global sales of Scotch whisky may have declined by around one quarter in volume terms in the past decade - slipping by 3% in 2014 alone, if you believe the optimistic statements of industry leaders, you'd be forgiven for thinking that all is for the best in this best of possible worlds.


Why spirits marketers should be proud of their luxury efforts - Comment 31 Mar 2016

Earlier this month, at the annual CAGE conference in London, LVMH CFO Jean-Jacques Guiony presented an eye-opening look at how the luxury goods category operates. What can the spirits category learn from Guiony’s observations? Ian Buxton takes a look.


Why is China good for one Cognac producer, and bad for another? - Comment 1 Mar 2016

Considering the disparity of performances from Cognac brand owners in China, I've been looking at what's really happening within the country, and have been talking to some brands about their varying strategies and view of future prospects. First, let's look at the numbers.


What's so special about Islay anyway? - Comment 2 Feb 2016

The news that Hunter Laing & Co has committed GBP8m (US$11.4m) to move from independent bottler to full-blown distiller by building its own, brand-new distillery on Islay got me thinking: What makes the place so special? After all, it's hardly the only Scottish island with a distillery.


Can still makers cope with the craft spirits explosion? - Comment 23 Oct 2015

Much has been written recently about the impact of the boom in craft distilling on the spirits sector. Depending on your point of view it offers colour, variety and innovation or possibly is nothing more than a minor diversion of little long-term significance and trivial volumes.


What have craft spirits ever done for us? - Comment 22 Sep 2015

Much has been made of the effect that the rise of the craft spirits segment has had on the broader spirits category. Ian Buxton, however, believes that effect isn't quite as powerful as some have previously feared.


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