Comment - Spirits (Brown) - Last Orders with Neil Ridley

Comment - Spirits (Brown) - Last Orders with Neil Ridley

By: Neil Ridley

Brown spirits aficionado Neil Ridley casts his eye over the latest goings-on in whisk(e)y, Cognac, dark rum et al.



How Scotch whisky can flash its innovation credentials - Comment 29 Nov 2017

The Scotch whisky sector has long had an awkward relationship with the research & development department. Category commentator Neil Ridley, however, believes the two sides have plenty in common - and much more than we'd realise.


Why the past isn't all it's cracked up to be, for younger consumers - Comment 31 Oct 2017

Nostalgia is a gloriously strange beast at the best of times. When it comes to marketing, however, brand owners would do well to consider the consumer's complicated relationship with the past. Spirits commentator Neil Ridley investigates.