Comment - Soft Drinks & Water - What Does Ray Say?
By: Ray Rowlands
Ray Rowlands from market research firm DrinksInfo gives his monthly view on the latest issues affecting the soft drinks & water categories
10 April 2014
Last month, Nelson Peltz of Trian Fund Management sent a 37-page letter to PepsiCo's board urging it to spin off, what he described as, its struggling beverage business. Ray Rowlands of Drinksinfo Ltd looks at the pros and cons of such a monumental undertaking and draws his own conclusions.
13 March 2014
As its Japanese home market struggles to expand Ray Rowlands of Drinksinfo Ltd looks at the recent overseas ventures that the Asahi Group has undertaken in its hunt for growth culminating in its latest foray, this time in the Indonesian soft drinks arena.
4 February 2014
Ray Rowlands of Drinksinfo Ltd reports on the recent controversy surrounding the SodaStream Super Bowl advert in the US and asks, who really gained from its rejection by the media?
9 January 2014
Ray Rowlands of Drinksinfo Ltd starts 2014 with a look at the latest attempts by The Coca-Cola Co to reverse declining soda sales in its North American homeland.
5 November 2013
Following recent reports that PepsiCo is planning to launch a premium water brand in the US, Ray Rowlands of Drinksinfo Ltd takes a look at what arch rival Coca-Cola Co is up to in the country’s bottled water market.
10 October 2013
This month, Ray Rowlands airs his concerns over the growing dependency of PET in the soft drinks industry and its negative impact on the environment.
3 September 2013
This month, Ray Rowlands of Drinksinfo Ltd casts his eye over Habu, the latest soft drinks launch from The Coca-Cola Co in Thailand.
6 August 2013
This month, Ray Rowlands of Drinksinfo Ltd follows up on the reports that PepsiCo is planning to launch a premium brand into the burgeoning US bottled water market next year, in an attempt to accelerate its diversification away from its struggling carbonates business.
11 July 2013
This month, Ray Rowlands of Drinksinfo Ltd takes a look at the global development of commercialised iced coffee drinks and asks, would a figurehead provide the necessary boost to take the category from its fringe role into the mainstream?
6 June 2013
Ray Rowlands of Drinksinfo looks at the European soft drinks landscape as the region continues to suffer the aftershock of global recession.
8 May 2013
Ray Rowlands of Drinksinfo Ltd considers some of the product innovations that have shaped the US cola market following news of the pending launch of an omega-3 variant.
9 April 2013
Just over six months ago, PepsiCo garnered quite a few headlines when it launched Pepsi Next in Australia. What caught the industry's eye was that this marked the first time that the company had used stevia in the reduced-sugar brand. Ray Rowlands of Drinksinfo Ltd takes a closer look at the variant and asks: What's next?
14 March 2013
Ray Rowlands of Drinksinfo Ltd looks at some of the pack designs being implemented for soft drinks and asks, is the industry in the business of selling beverages, or has it inappropriately diversified into the art world?
25 February 2013
Earlier this month, Monster Beverage said it would reclassify its namesake energy drinks range from being a dietary supplement to a “conventional food”. Ray Rowlands, director of beverage research company Drinksinfo Ltd, investigates the proposed change and considers whether the changes merely serve the interests of the brand owner with no real benefit to the actual consumer.
17 January 2013
Ray Rowlands, director of beverage research company Drinksinfo Ltd, is hoping to tone down the hysteria surrounding the negative effects of drinking carbonated soft drinks. Do you fancy his chances?
2 November 2012
This month, Ray Rowlands, from independent beverage research company Drinksinfo, takes a closer look at the massive and constantly-expanding Nigerian packaged water market.
16 October 2012
This month, Ray Rowlands of independent beverage research company Drinksinfo investigates the recent outrage caused by the intended opening of the Indian retail market to foreign investors, and compares the impact that a similar development has had on the country’s soft drinks market.
4 September 2012
In his latest column, Ray Rowlands, of independent research agency Drinksinfo, looks at the soft drinks market in Australia: a sector in a country that many had previously thought could ride out the global economic downturn.
9 August 2012
This month, Ray Rowlands turns the spotlight on ThaiBev and explores how, by stealth and shrewd planning, the liquor conglomerate has also developed into a leading player in the Thai soft drinks market.
14 June 2012
This month, Ray Rowlands of Drinksinfo Ltd casts his gaze in the direction of iced tea, and the category's development from its early beginnings to today’s multi-billion dollar business.