Comment - Soft Drinks & Water - A Bit of Corbett

Comment - Soft Drinks & Water - A Bit of Corbett

By: Richard Corbett

Each month, Richard Corbett casts his eye over the soft drinks & water categories.

Balmy summer boosts bottled water in Western Europe - Comment 11 Nov 2015

A decade ago, West Europe accounted for nearly four in every ten litres of packaged water sold globally, according to Canadean. By the end of last year, that had shrunk to little more than a fifth. While the global market for packaged water has jumped by 75%, the West European market has managed to creep up by just 4% in the last ten years and 2014’s West European sales remain below that of their 2006 high water mark, when much of Europe basked in tropical weather conditions.

Can coconut water repeat its US success in Europe? - Comment 20 Oct 2015

Coconut water has been drunk in parts of the world for thousands of years but, with the exception of Robinson Crusoe and maybe a few others, the concept is still relatively new among European consumers.

Soft drinks grow in West Europe in 2015 but challenges remain - Comment 15 Sep 2015

Here in the UK, the swifts, swallows and housemartins have packed up and are making their way back to Africa signalling the end of another summer in Europe. As we enter the autumn of the year we are now well placed to identify the trends in place in West Europe that will define the year from the perspective of the soft drinks industry.

How Cott Corp Weathered Private-Label's Storm - Comment 13 Aug 2015

The theory goes that, as times grew tighter, private label companies were well-placed to reap the harvest. Cott Corp, however, showed that this was not as straightforward a theory as one would believe. Richard Corbett looks at how the company has performed and what it has done to turn around its fortunes.

Soft Drink Deaths Claim: A Case for the Defence is Needed - Comment 15 Jul 2015

The soft drinks industry has responded with some ire to a study from the Friedman School of Nutrition Science and Policy at Tufts University in Boston, US.

Comment - Soft Drinks & Water - Energy Drinks Get Safety Boost 9 Jun 2015

The concept of a drink that can give you an instant hit of energy was always going to be a winning formula.

Comment - Soft Drinks & Water - Could Nestle Waters Gatecrash the Diet CSD party? 13 May 2015

I recall the story of a well-known racehorse trainer, out on his gallops one spring morning watching his string of horses when a rainbow appeared. One of the stable lads, riding a particularly well thought of horse, shouted across to the trainer telling him that if he looked behind the rainbow he would find a pot of gold. "You idiot" the trainer retorted back. "You don’t need to look behind a rainbow for a pot of gold. You’re sitting on one." I think that Nestle Waters has looked at its stable of brands and realised it too may already be sitting on its own pot of gold.

Comment - Soft Drinks & Water - Will Keurig Kold come to Coca-Cola Co's Rescue? 16 Apr 2015

Will the next innovation in at-home carbonation prove to be the silver bullet for The Coca-Cola Co? Richard Corbett considers the prospects for the Keurig Kold.

Comment - Soft Drinks & Water - Nichols' Vimto Highlights Middle Eastern Promise 10 Mar 2015

This month, Richard Corbett looks at the Middle East, a region that offers a wealth of opportunities to the soft drinks and bottled water category.

Comment - Soft Drinks & Bottled Water - Cocktail Hour at AG Barr after Funkin Move 10 Feb 2015

Earlier this month, AG Barr announced its purchase of the cocktail and syrups producer, Funkin. Richard Corbett looks at the deal and considers the likelihood of success from Barr's Funkin move.

Comment - Soft Drinks & Water - European Soft Drink Innovation on the Up 13 Jan 2015

Richard Corbett takes his annual look back at the winners and losers in soft drink NPD last year.

Comment - Soft Drinks & Water - IPO Launch a Tonic for Fever-Tree 18 Nov 2014

Earlier this month, UK-based Fever-Tree launched an IPO, almost ten years after launching its namesake line of mixers. Richard Corbett believes both the company and its brand are firmly on the road to global success.

Comment - Soft Drinks & Water - Flat Water in Western Europe a Worry for Nestlé 28 Oct 2014

Bottled water appears to have been the biggest victim of the economic downturn, particularly in Western Europe. Richard Corbett takes a look at the prospects for one of the larger water players in the region, Nestlé.

Comment - Soft Drinks & Water - 2014 to be Groundhog Year for Western Europe 23 Sep 2014

The markets of Western Europe have long been the engine for soft drinks companies, generating steady returns and providing a dependable working environment. But, the global economic downturn has hit the region hard. Richard Corbett surveys the wreckage.

Comment - Soft Drinks & Water - Into Africa 12 Aug 2014

This month, Richard Corbett turns his attention to the potential offered to soft drinks companies by the markets of Africa.

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