Comment - Soft Drinks & Water - A Bit of Corbett

Comment - Soft Drinks & Water - A Bit of Corbett

By: Richard Corbett

Each month, Richard Corbett casts his eye over the soft drinks & water categories.



Can soft drinks producers catch the iced tea wave? - Comment 31 Aug 2017

This month, soft drinks commentator Richard Corbett turns his attention to the weird - and wonderful - world of iced tea, a segment that has been around for far longer than we think.


Ten reasons why the energy drinks bubble is far from bursting - Comment 1 Aug 2017

There is plenty of optimism around the future of the global energy drinks category, says Richard Corbett. Here are his ten reasons why the sector will continue to flourish.


Will PepsiCo 'Live to Tell' a Vita Coco success story? - Comment 28 Jun 2017

This month, soft drinks commentator Richard Corbett takes a look at Vita Coco, the market-leading coconut water brand that is reportedly in PepsiCo's sights.


The soft drinks opportunity from a hard Brexit - Comment 25 May 2017

It's coming up to a year since the UK shocked itself - and Europe - by voting to leave the European Union. Article 50 has now been triggered and Brexit, we have been told, means Brexit. Richard Corbett considers the likely fallout of the UK's departure for the country's soft drinks industry.


Is Coca-Cola Co making a Smartwater move with Glaceau? - Comment 2 May 2017

Recent activity by The Coca-Cola Co behind Glaceau Smartwater has brought the enhanced water segment under Richard Corbett's nose. What are the company - and the segment's - chances of success?


How soft drinks brands have offended everyone, some of the time - Comment 18 Apr 2017

In the same month that PepsiCo's knuckles got a consumer-driven wrap, Richard Corbett looks back at the adverts that have tested brand loyalty in the soft drinks arena.


Where does 'craft' sit in soft drinks? - Comment 28 Feb 2017

While the term craft continues to dominate many areas of the drinks industry, the soft drinks category appears to be immune to the concept. Richard Corbett considers the opportunity, and looks at those who come closest to donning the craft mantle.


What's coming up in soft drinks in 2017? - Predictions for the Year Ahead - Comment 24 Jan 2017

just-drinks' preview of the year ahead continues. As our category commentators give us their views on what 2017 has in store, Richard Corbett chips in with his predictions for the soft drinks sector.


Why taking the hit in Asia is worth it for soft drinks - Comment 24 Nov 2016

Long considered a colourful place to do business, Asia has grown increasingly important for soft drinks companies who are chasing growth. Richard Corbett takes a look at the region and finds that the perceived risk is most certainly worth taking.


Why stevia can still win in soft drinks - Comment 21 Oct 2016

Consumer trends, along with government pressure and drinks companies' calorie pledges, mean the future for stevia is bright, regardless of its chequered past. Richard Corbett explains.


Why are sports drinks failing to ride the Olympic wave? - Comment 22 Sep 2016

This month, soft drinks commentator Richard Corbett looks at the sports drinks category and considers its continued reliance on one market at a time when its global future should look considerably more upbeat.


Has Diet Coke passed its sell-by date? - Comment 16 Aug 2016

This month, soft drinks commentator Richard Corbett looks at Coca-Cola's most successful brand extension and ponders its relevance in today's soft drinks arena.


How the hangover could be a marketing opportunity for soft drinks - Comment 12 Jul 2016

We (nearly) all suffer from them, and yet we all counter them with different measures. Could the soft drinks industry be missing an opportunity to surf the hangover wave? Richard Corbett reports.


How soft drinks can win big when targeting adult consumers - Comment 21 Jun 2016

At the turn of the century, Britvic paid what many considered at the time to be an awful lot of money for Orchid Drinks. The company made drinks for grown-ups - or, as they are more often known, adult soft drinks.


Is 2016 boom time for soft drinks in West Europe? - Comment 19 May 2016

A mild start to the year in many West European markets, coupled with an earlier Easter, looks to have aided the fortunes of the region’s soft drinks category in the first quarter of 2016. In its soon-to-be published Quarterly Beverage Tracker, Canadean is set to predict a marginal increase in soft drinks demand in the year so far.


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