Comment - Soft Drinks & Water - A Bit of Corbett

Comment - Soft Drinks & Water - A Bit of Corbett

By: Richard Corbett

Each month, Richard Corbett casts his eye over the soft drinks & water categories.



Why there's room for both Coca-Cola Energy and Monster – Comment 4 Apr 2019

With The Coca-Cola Co's "test and learn" attitude to new product launches, the group's latest move in the energy drinks sector is not a stretch. But, with a stake in major energy player, Monster Beverage Corp, the logic appears unclear. just-drinks deputy editor Lucy Britner explains why there is room for both brands in the burgeoning energy category. 


Why iced coffee will be one to watch for soft drinks in 2019 - Comment 8 Mar 2019

In this month's consideration of the soft drinks category, category commentator Richard Corbett turns his attention to the iced coffee segment and sees opportunities for growth everywhere he looks.


Where to position cannabis-infused soft drinks for the greatest success - Comment 7 Feb 2019

A functional drink that actually 'functions' is a very saleable commodity. Soft drinks infused with cannabis extract cannabidiol (CBD) could be just that and, for that reason, an awful lot of soft drinks executives are talking about them, albeit sometimes in hushed tones. Richard Corbett looks at the opportunities out there for CBD-infused drinks.


What's coming up in soft drinks in 2019? - Predictions for the Year Ahead - Comment 8 Jan 2019

Over the coming weeks, just-drinks' category commentators will share with us their thoughts on how 2019 will shape their respective sectors. First up, Richard Corbett looks at the soft drinks and bottled water categories.


Why the future looks better for low-calorie soft drinks, despite US troubles - Comment 15 Nov 2018

In recent years, the health & wellness trend has set the scene for low-calorie soft drinks to boom. The US, however, has provided little but headaches for soft drinks companies. Until now. Richard Corbett investigates.


What strategy should soft drinks companies take to ensure future growth? - Comment 9 Oct 2018

The ongoing fallout from the merger of Keurig Green Mountain and Dr Pepper Snapple Group earlier this year has prompted soft drinks commentator Richard Corbett to consider how companies should consider their options when it comes to chasing growth.


Why PepsiCo's SodaStream purchase marks the future path for soft drinks - Comment 11 Sep 2018

Last month's announcement that PepsiCo will buy the SodaStream home carbonation market leader has shaken up a sector of the soft drinks industry that, until now, had proved idiosyncratic at best. This month, soft drinks commentator Richard Corbett tells us why he believes the sector is primed - finally - to change the game.


Will the sugar tax story pan out as expected? - Comment 16 Aug 2018

Four months on from the arrival of the tax on full-sugar soft drinks in the UK, category commentator Richard Corbett looks at what the numbers can tell us about its effect so far on the soft drinks industry.


How self-serve will drive a sea-change in the soft drinks industry - Comment 19 Jul 2018

Soft drinks commentator Richard Corbett has seen the future. Again. This time, it happened when he popped out for a burger.


How can mineral water keep pace with its bottled water competition? - Comment 3 Jul 2018

They represent some of the oldest soft drinks brands around, but how is the mineral water segment dealing with the environmental debate, competition from spring waters and the emergence of Coca-Cola's Glaceau Smartwater and PepsiCo's Lifewtr? Soft drinks commentator Richard Corbett looks at a water segment with plenty still to shout about, if anybody is listening.


What can the soft drinks industry learn from The Coca-Cola Co? - Comment 5 Jun 2018

With the FIFA World Cup tournament in Russia just around the corner, the most suitable analogy when considering The Coca-Cola Co's recent performance would be to look at how the group's brands are performing on the global stage and, ultimately, decide whether the company will win or lose.


Why Deposit Return Schemes are the ultimate option for soft drinks - Comment 24 May 2018

Our soft drinks commentator returns! This month, Richard Corbett considers the Deposit Return Scheme concept and flags why the soft drinks industry should welcome it with open arms.


How the sugar tax has transformed the soft drinks category - Comment 12 Apr 2018

Last week, the UK introduced its version of the sugar tax. But, as soft drinks commentator Richard Corbett explains, the fall-out from the move was becoming manifest long before its implementation.


How soft drinks can milk (or not) the vegan trend - Comment 15 Mar 2018

just-drinks' soft drinks commentator, Richard Corbett, returns this month with some advice on how companies can capitalise on the growing popularity of veganism among consumers.


Keurig Dr Pepper - A bit good. A bit bad - Comment 20 Feb 2018

Late last month, Dr Pepper Snapple Group and Keurig Green Mountain agreed a merger - in effect an acquisition of the former by the latter - to create Keurig Dr Pepper. Our regular soft drinks commentator, Richard Corbett casts his expert eye over the development.


Browse all 90 articles