Comment - Soft Drinks & Water - A Bit of Corbett

Comment - Soft Drinks & Water - A Bit of Corbett

By: Richard Corbett

Each month, Richard Corbett casts his eye over the soft drinks & water categories.



How self-serve will drive a sea-change in the soft drinks industry - Comment 19 Jul 2018

Soft drinks commentator Richard Corbett has seen the future. Again. This time, it happened when he popped out for a burger.


How can mineral water keep pace with its bottled water competition? - Comment 3 Jul 2018

They represent some of the oldest soft drinks brands around, but how is the mineral water segment dealing with the environmental debate, competition from spring waters and the emergence of Coca-Cola's Glaceau Smartwater and PepsiCo's Lifewtr? Soft drinks commentator Richard Corbett looks at a water segment with plenty still to shout about, if anybody is listening.


What can the soft drinks industry learn from The Coca-Cola Co? - Comment 5 Jun 2018

With the FIFA World Cup tournament in Russia just around the corner, the most suitable analogy when considering The Coca-Cola Co's recent performance would be to look at how the group's brands are performing on the global stage and, ultimately, decide whether the company will win or lose.


Why Deposit Return Schemes are the ultimate option for soft drinks - Comment 24 May 2018

Our soft drinks commentator returns! This month, Richard Corbett considers the Deposit Return Scheme concept and flags why the soft drinks industry should welcome it with open arms.


How the sugar tax has transformed the soft drinks category - Comment 12 Apr 2018

Last week, the UK introduced its version of the sugar tax. But, as soft drinks commentator Richard Corbett explains, the fall-out from the move was becoming manifest long before its implementation.


How soft drinks can milk (or not) the vegan trend - Comment 15 Mar 2018

just-drinks' soft drinks commentator, Richard Corbett, returns this month with some advice on how companies can capitalise on the growing popularity of veganism among consumers.


Keurig Dr Pepper - A bit good. A bit bad - Comment 20 Feb 2018

Late last month, Dr Pepper Snapple Group and Keurig Green Mountain agreed a merger - in effect an acquisition of the former by the latter - to create Keurig Dr Pepper. Our regular soft drinks commentator, Richard Corbett casts his expert eye over the development.


What's coming up in soft drinks in 2018? - Predictions for the Year Ahead - Comment 9 Jan 2018

Throughout January, just-drinks' regular category commentators will give us their take on how 2018 is shaping up for their specialist subject. First up, soft drinks expert Richard Corbett considers the year ahead.


How The Coca-Cola Co can make a success of Coke Life II - Comment 1 Dec 2017

Hot on the heels of the start of Coke Life's demise, The Coca-Cola Co has lined up a stevia-only version. But, how can the company ensure success this time around? Category commentator Richard Corbett has some suggestions.


Can Red Bull stop the Fever-Tree train? - Comment 7 Nov 2017

This month, Richard Corbett considers Fever-Tree's dominance of the premium mixer segment. Is there still room for any competition? And, if so, who could take a bite out of the group's share?


Why the coffee-consumption trend offers a sparkling future for juice - Comment 3 Oct 2017

This month, soft drinks commentator Richard Corbett considers how the changing face of coffee consumption in developed markets offers juice companies the chance to reap their rewards.


Can soft drinks producers catch the iced tea wave? - Comment 31 Aug 2017

This month, soft drinks commentator Richard Corbett turns his attention to the weird - and wonderful - world of iced tea, a segment that has been around for far longer than we think.


Ten reasons why the energy drinks bubble is far from bursting - Comment 1 Aug 2017

There is plenty of optimism around the future of the global energy drinks category, says Richard Corbett. Here are his ten reasons why the sector will continue to flourish.


Will PepsiCo 'Live to Tell' a Vita Coco success story? - Comment 28 Jun 2017

This month, soft drinks commentator Richard Corbett takes a look at Vita Coco, the market-leading coconut water brand that is reportedly in PepsiCo's sights.


The soft drinks opportunity from a hard Brexit - Comment 25 May 2017

It's coming up to a year since the UK shocked itself - and Europe - by voting to leave the European Union. Article 50 has now been triggered and Brexit, we have been told, means Brexit. Richard Corbett considers the likely fallout of the UK's departure for the country's soft drinks industry.


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