Comment - Soft Drinks & Water - A Bit of Corbett

Comment - Soft Drinks & Water - A Bit of Corbett

By: Richard Corbett

Each month, Richard Corbett casts his eye over the soft drinks & water categories.



What's coming up in soft drinks in 2019? - Predictions for the Year Ahead - Comment 8 Jan 2019

Over the coming weeks, just-drinks' category commentators will share with us their thoughts on how 2019 will shape their respective sectors. First up, Richard Corbett looks at the soft drinks and bottled water categories.


Why the future looks better for low-calorie soft drinks, despite US troubles - Comment 15 Nov 2018

In recent years, the health & wellness trend has set the scene for low-calorie soft drinks to boom. The US, however, has provided little but headaches for soft drinks companies. Until now. Richard Corbett investigates.


What strategy should soft drinks companies take to ensure future growth? - Comment 9 Oct 2018

The ongoing fallout from the merger of Keurig Green Mountain and Dr Pepper Snapple Group earlier this year has prompted soft drinks commentator Richard Corbett to consider how companies should consider their options when it comes to chasing growth.


Why PepsiCo's SodaStream purchase marks the future path for soft drinks - Comment 11 Sep 2018

Last month's announcement that PepsiCo will buy the SodaStream home carbonation market leader has shaken up a sector of the soft drinks industry that, until now, had proved idiosyncratic at best. This month, soft drinks commentator Richard Corbett tells us why he believes the sector is primed - finally - to change the game.


Will the sugar tax story pan out as expected? - Comment 16 Aug 2018

Four months on from the arrival of the tax on full-sugar soft drinks in the UK, category commentator Richard Corbett looks at what the numbers can tell us about its effect so far on the soft drinks industry.


How self-serve will drive a sea-change in the soft drinks industry - Comment 19 Jul 2018

Soft drinks commentator Richard Corbett has seen the future. Again. This time, it happened when he popped out for a burger.


How can mineral water keep pace with its bottled water competition? - Comment 3 Jul 2018

They represent some of the oldest soft drinks brands around, but how is the mineral water segment dealing with the environmental debate, competition from spring waters and the emergence of Coca-Cola's Glaceau Smartwater and PepsiCo's Lifewtr? Soft drinks commentator Richard Corbett looks at a water segment with plenty still to shout about, if anybody is listening.


What can the soft drinks industry learn from The Coca-Cola Co? - Comment 5 Jun 2018

With the FIFA World Cup tournament in Russia just around the corner, the most suitable analogy when considering The Coca-Cola Co's recent performance would be to look at how the group's brands are performing on the global stage and, ultimately, decide whether the company will win or lose.


Why Deposit Return Schemes are the ultimate option for soft drinks - Comment 24 May 2018

Our soft drinks commentator returns! This month, Richard Corbett considers the Deposit Return Scheme concept and flags why the soft drinks industry should welcome it with open arms.


How the sugar tax has transformed the soft drinks category - Comment 12 Apr 2018

Last week, the UK introduced its version of the sugar tax. But, as soft drinks commentator Richard Corbett explains, the fall-out from the move was becoming manifest long before its implementation.


How soft drinks can milk (or not) the vegan trend - Comment 15 Mar 2018

just-drinks' soft drinks commentator, Richard Corbett, returns this month with some advice on how companies can capitalise on the growing popularity of veganism among consumers.


Keurig Dr Pepper - A bit good. A bit bad - Comment 20 Feb 2018

Late last month, Dr Pepper Snapple Group and Keurig Green Mountain agreed a merger - in effect an acquisition of the former by the latter - to create Keurig Dr Pepper. Our regular soft drinks commentator, Richard Corbett casts his expert eye over the development.


What's coming up in soft drinks in 2018? - Predictions for the Year Ahead - Comment 9 Jan 2018

Throughout January, just-drinks' regular category commentators will give us their take on how 2018 is shaping up for their specialist subject. First up, soft drinks expert Richard Corbett considers the year ahead.


How The Coca-Cola Co can make a success of Coke Life II - Comment 1 Dec 2017

Hot on the heels of the start of Coke Life's demise, The Coca-Cola Co has lined up a stevia-only version. But, how can the company ensure success this time around? Category commentator Richard Corbett has some suggestions.


Can Red Bull stop the Fever-Tree train? - Comment 7 Nov 2017

This month, Richard Corbett considers Fever-Tree's dominance of the premium mixer segment. Is there still room for any competition? And, if so, who could take a bite out of the group's share?


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