Comment - Soft Drinks & Water - A Bit of Corbett

Comment - Soft Drinks & Water - A Bit of Corbett

By: Richard Corbett

Each month, Richard Corbett casts his eye over the soft drinks & water categories.



Comment - Soft Drinks & Water - Monster Success: Know Your Consumer 20 May 2014

Never far from the headlines, Monster Beverage Corp has caught Richard Corbett's eye; be it for its near-constant presence in litigation or its healthy set of Q1 numbers earlier this month.


Comment - Soft Drinks & Water - Glass Still Classy 25 Apr 2014

Earlier this month, private equity fund KPS Capital Partners committed to pay Ardagh Glass a not inconsiderable sum of money for Anchor Glass. But, will it be money well spent? Richard Corbett investigates.


Comment - Soft Drinks & Water - Slimmed-Down Low-Cal Sales a Cause for Concern 18 Mar 2014

The low-calorie soft drinks segment is struggling globally, which is ironic considering the pressure that has come to bear on full-sugar CSDs in recent years. This month, Richard Corbett considers how the sub-category can turn things around.


Comment - Soft Drinks & Water - The Kitchen: The New Soft Drink Frontline 18 Feb 2014

Earlier this month, The Coca-Cola Co took aim at the in-home carbonation market, through its tie-up with Green Mountain Coffee Roasters. Richard Corbett surveys the battlefield.


Comment - Soft Drinks & Water - NPD in Europe in 2013: And the Winner is… 23 Jan 2014

Ahead of the Oscars, due to be handed out in just over a month's time, Richard Corbett has some gongs of his own to hand out. In recognition of the best new soft drinks products in 2013, who will win a Corbett?


Comment - Soft Drinks & Water - An Inconvenient Truth for Soft Drinks 27 Nov 2013

This month, Richard Corbett looks at the changing role of the convenience store when it comes to soft drinks and bottled water sales.


Comment - Soft Drinks & Water - Sunshine Cheer for Soft Drinks Players 24 Oct 2013

The sun is about to turn in for the winter here in the northern hemisphere. As he waves goodbye to a good Summer, Richard Corbett considers what the weather does for consumption across the soft drinks and bottled water categories.


Comment - Soft Drinks & Water - Hot Ginger Ale: A Soft Drink Revolution? 17 Sep 2013

Earlier this month, The Coca-Cola Co announced the release of a new product in Japan. No major surprise there, but the product in question is a hot, carbonated beverage. Richard Corbett casts his eye over Canada Dry Hot Ginger Ale and weighs up its potential for success.


Comment - Soft Drinks & Water - Juice Volumes Squeezed in West Europe 22 Aug 2013

This month, Richard Corbett looks at the juice category and its recent struggles in Western Europe. How does the future look for juice in the region?


Comment - Soft Drinks & Water - AG Barr Jilted at Britvic's Altar, But What Now? 23 Jul 2013

Although AG Barr was on its way to the church earlier this month, Britvic was still having second thoughts. The end of the affair leads Richard Corbett to ponder what went wrong for the two and what happens next.


Comment - Soft Drinks & Water - Invest in PR - and Cricket - to Unlock Indian Promise 18 Jun 2013

The path for international soft drinks companies in India has been littered with potholes. But, as a relative calm sets in, Richard Corbett assesses the opportunities and suggests how to hit the big time in the country.


Comment - Soft Drinks - Industry Can Avoid Rising Tide of Regulation 24 May 2013

Soft drinks are becoming a target for health campaigners in the same way as tobacco and alcohol are. Increased taxes are now a real threat. But, as Richard Corbett argues, if producers move swiftly they can see off these threats.


Comment - Soft Drinks & Water - Head Back to Nature's Larder 23 Apr 2013

In his latest comment piece for just-drinks, soft drinks & bottled water observer Richard Corbett tells us of his time out in the jungle, and what it taught him about the future for the category.


Comment - Soft Drinks & Water - Innocent on all Charges 21 Mar 2013

Late last month, the Coca-Cola Co announced that it is set to take majority control of UK smoothie and juice producer Innocent. Sure enough, the cries of "sell-out" came thick and fast. But, Richard Corbett argues, the firm's tie-up with the world's biggest soft drinks company is not only a good thing; it's also vital for the brand's future growth.


Comment - Soft Drinks & Water - Ribena and Lucozade: Cash In, or Invest? 19 Feb 2013

Earlier this month, UK pharmaceutical and "consumer healthcare" conglomerate GSK took a look at its Lucozade and Ribena brands, and set itself a choice: Does it sell the two, or does it look at setting up an investment programme? Richard Corbett considers the firm's dilemma.


Browse all 35 articles