Comment - Soft Drinks & Water - A Bit of Britner

Comment - Soft Drinks & Water - A Bit of Britner

By: Lucy Britner

Category commentator Lucy Britner casts her eye over the soft drinks & water categories.



Are full-sugar soft drinks the new niche? - Comment 5 Nov 2019

Has the sugar tax changed the playing field so much that full-sugar is now considered a niche selling point for soft drinks? Lucy Britner takes a closer look.


Has the soft drinks category missed the premiumisation train? - Comment 3 Oct 2019

The UK's gin boom has allowed for a raft of innovation in the mixers segment. In turn, the availability of premium mixers has provided non-drinkers with more sophisticated options. But, where does this leave the rest of the soft drinks category, asks Lucy Britner.


Why Gen Z's interest in health & wellness should boost soft drinks innovation around Asian ingredients - Comment 5 Sep 2019

This month, soft drinks commentator Lucy Britner takes a closer look at the driving forces behind flavour migration in Asia-Pacific.


Food for thought? Nutritional drinks enter the wellness zone - Comment 6 Aug 2019

Are beverages ready for ingredients such as potatoes and rapeseed oil, microalgae and tumeric? Lucy Britner finds that in the era of well-being, functional drinks are moving far beyond just a snack in a bottle.


How soft drinks can tap into meal delivery revolution - Comment 4 Jul 2019

This month, soft drinks columnist Lucy Britner turns her attention to takeaways. As the trend towards convenience and frictionless delivery continues, where do soft drinks fit in?


How soft drinks companies can trump the water fountain - Comment 4 Jun 2019

This month, just-drinks' new soft drinks commentator, Lucy Britner, looks at the next wave of smart drinks dispensers, as soft drinks companies continue to innovate around ever-tightening rules on plastic.


Why there's room for both Coca-Cola Energy and Monster – Comment 4 Apr 2019

With The Coca-Cola Co's "test and learn" attitude to new product launches, the group's latest move in the energy drinks sector is not a stretch. But, with a stake in major energy player, Monster Beverage Corp, the logic appears unclear. just-drinks deputy editor Lucy Britner explains why there is room for both brands in the burgeoning energy category.