Comment - Beer - Nelson's Column
By: Larry Nelson
The editor of Brewers' Guardian, Larry Nelson, provides his monthly take on the latest developments in the beer category.
Finally, the moment everyone in the brewing universe has been waiting for has arrived, not with a thunderclap or volcanic eruption or heralds trumpeting, but rather with a prosaic exchange of email alerts.
It might be insomnia, it might be the light evenings, but Larry Nelson has taken to his television this month and found a classic film with echoes of the attempts of the big brewers to stop ceding share to the little guys.
Following the Conservative Party's victory in the UK's General Election earlier this year, Larry Nelson has penned an open letter, on behalf of the brewer's operating in the country, to the Prime Minister.
Earlier this month, SABMiller announced the purchase of UK craft brewer Meantime Brewing Co. Larry Nelson has found the instruction manual.
As the end of the year approaches, Larry Nelson looks back at the impact the craft beer segment has had on the broader beer category in 2014. The multi-national brewers' need to play in craft is no longer about simply riding the growth wave, argues Nelson, it's much more about basic survival.
Having already run his eye over an Anheuser-Busch InBev move for SABMiller, our beer commentator, Larry Nelson, runs through what alternatives the world's biggest brewer may consider to spend its money on.
Everyone in the brewing industry has an opinion on whether Anheuser-Busch InBev is set to acquire SABMiller. And here's Larry Nelson's.
Larry Nelson has been looking at the global brewers' numbers this month, and mulling what their report cards say about the state of international beer brands.
This month, Larry Nelson considers the importance of a reliable brand name for your beer. Anyone fancy a Mr Winky?
Is there a hop price crisis? Some beer industry observers believe so. Larry Nelson, however, believes the situation is not as clear as some have tried to make out.
As just-drinks publishes its latest on-trend report, which focuses on the craft beer sub-category, Larry Nelson ponders the future for the segment in its biggest market, the US.
This month, Larry Nelson has a challenge for those of you with an eye on the beer category. Pencils at the ready?
Last month, the chairman and former CEO of SABMiller, Graham Mackay, passed away. Ahead of a memorial service in London later this week, Larry Nelson looks back at an extraordinary career.
The performance of the craft beer sub-category dominates the brewing headlines. Larry Nelson takes an in-depth look at the numbers and details Boston Beer Co's position as the driving force for craft in the US.
Marketing a beer brand successfully has traditionally involved partnering with a big event and parting with big bags of cash. But, Larry Nelson has been introduced to a smaller, smarter way to push a beer.
- Are we kidding ourselves over craft spirits?
- What's behind Brown-Forman's Irish whiskey plans?
- Is Brown-Forman doing a Jack Daniel's in Ireland?
- How good a sustainability fit are ABI and SAB?
- The new Johnnie Walker ad and today's consumers
- Diageo, Treasury Wine Estates quiet on wine sale
- Chandon to become "third pillar brand" for MH
- Brown-Forman silent on Southern Comfort report
- Stoli appoints international marketing director
- Moet Hennessy hails Formula One deal for Chandon
- The IWSR Duty Free/Travel Retail Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research