Comment - Beer - Beaumont's Brews

Comment - Beer - Beaumont's Brews

By: Stephen Beaumont

Award-winning writer and author Stephen Beaumont gives us his monthly thoughts on what is keeping the global beer industry busy.



Why US craft beer is still holding its value - Comment 26 Nov 2019

just-drinks' beer commentator has had another craft acquisition to digest this month. Stephen Beaumont takes a closer look at Anheuser-Busch InBev's decision to eventually move for Craft Brew Alliance. His conclusions may differ from yours.


The next big thing in North American beer is…? - Comment 29 Oct 2019

This month, beer category commentator Stephen Beaumont surveys the brewing scene in North America, and considers which beer style is poised to be brewers' Great White Hope. Again.


Why low-alcohol is the next growth opportunity for beer - Comment 24 Sep 2019

Back from his long-haul travels, just-drinks' beer commentator, Stephen Beaumont, believes he has found an untapped growth opportunity for the world's brewers.


How concerned should the beer category be about the hard seltzer boom? - Comment 28 Aug 2019

Hard seltzers have hogged the headlines in recent months, particularly the category's perceived threat to beer. Our beer commentator, Stephen Beaumont, looks under the hood of the newcomer's numbers and considers how real the threat truly is.


Why beer consumers care less about the detail than you do - Comment 24 Jul 2019

While brewers around the world are keen to highlight any point of differentiation from their competitors, they risk losing sight of the bigger prize. Category commentator Stephen Beaumont has a warning for those in beer focussing their efforts at the geekier end of the consumer spectrum.


Low-alcohol - Where the beer growth lives - Comment 27 Jun 2019

Historically, the brewing industry has enjoyed the race to the top, in abv terms. Category commentator Stephen Beaumont, however, believes the brewers that have stopped and turned in the opposite direction are best-placed to capitalise on the trend among consumers towards lower-strength brews.


Is diversification the future for beer? - Comment 29 May 2019

From operating way beyond the beer category to selling off so-called non-core assets, brewers are now looking for growth elsewhere again. just-drinks' beer commentator, Stephen Beaumont, considers the cyclical history and looks at where the world's brewers are now.


Big beer versus craft beer - Is the fight finally over? - Comment 23 Apr 2019

For beer commentator Stephen Beaumont, the recent activities by Carlsberg in the UK signal the end of the war between 'big beer' and craft beer.


What will be Carlsberg's priorities for the years ahead? – Analysis 21 Mar 2019

Following on from just-drinks' analysis this month of Carlsberg's performance over the last five years, beer commentator Stephen Beaumont considers the takeaways for the wider brewing industry.


How much do consumers care about the ingredients in their beer? - Comment 21 Feb 2019

Earlier this month, a very public row broke out in the US over ingredients claims in the nation's beers. Stephen Beaumont takes a look at the in-fighting, but remains unconvinced of the need for such concerns.


What's coming up in beer in 2019? - Predictions for the Year Ahead - Comment 22 Jan 2019

Our category commentators are all looking forward this month, sharing their forecasts for the year ahead. Next up, we have Stephen Beaumont with his thoughts on the next 12 months in the global beer category.


How the global beer category will face the growth challenges of the future - Comment 6 Dec 2018

Bringing the curtain down on 2018, our resident beer commentator, Stephen Beaumont, looks at the growth-driving strategies of the past and predicts how these strategies will morph in the coming years.


Will South America drive the next wave of craft beer growth? - Comment 25 Oct 2018

Our resident beer commentator returns, not just for his latest look at the beer world, but also from his travels. Stephen Beaumont tells us about his time spent in South America this month, and why he thinks the region is set to hog the craft beer headlines going forward.


What brewers need to be aware of before stepping into cannabis - Comment 25 Sep 2018

With brewers eyeing the cannabis industry with both interest and enthusiasm, beer commentator Stephen Beaumont has some words of warning for them, before they take their first steps into unknown territory.


Do consumers know about beer terminology as well as you do? - Comment 30 Aug 2018

When a brewer talks about the value category, does the consumer understand what is meant? How about premium? Super-premium? And, what about craft? just-drinks' beer commentator, Stephen Beaumont, considers whether these terms mean as much to consumers as they clearly do to the global brewing industry.


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