Comment - Beer - Beaumont's Brews

Comment - Beer - Beaumont's Brews

By: Stephen Beaumont

Award-winning writer and author Stephen Beaumont gives us his monthly thoughts on what is keeping the global beer industry busy.

Why craft beer is exploring the value market - very carefully - comment 25 Mar 2021

The craft beer category has been defined as much by its pricing strategy as its flavour profile. But, is the premium positioning being eroded? And, more importantly, are craft brewers complicit? Category commentator Stephen Beaumont considers the prospect of 'value craft'

Why imported beer matters less now than ever - comment 25 Feb 2021

Think imported: Think expensive. For years, the brewing industry has tapped into consumers' preparedness to pay more for a brew made in romantic-sounding locations overseas. Times are changing, as category commentator Stephen Beaumont notes, and brewers are now more comfortable bringing production of their imported brands in-market. Will consumers let them? Well, yes; So long as they're straight with them.

What's coming up in beer in 2021? - Predictions for the Year Ahead - comment 26 Jan 2021

As 2021 kicks off, beer commentator Stephen Beaumont offers his views on the key trends that are set to shape the category during the next 12 months.

How hops could become part of beer's marketing lexicon - comment 25 Nov 2020

In days gone by, the role of hops in brewing was only of interest to the true beer aficionado. Times have changed and, with the advent of the craft brewing boom, consumers know more about hops than brand owners give them credit for. Category commentator Stephen Beaumont believes this awareness offers a marketing opportunity for beer brands big and small.

How to adapt your beer sales to the 'new normal' - comment 29 Oct 2020

Back in the early days of the novel coronavirus, a pandemic that has become so much a part of our lives this year, brewery owners and operators were focused on one thing and one thing only: Survival. No one had the time to waste pondering how the market might play out in six months or a year when many, perhaps even most, industry observers were predicting the very strong possibility of an industry collapse.

Why brewers should think twice before ditching awards competitions - comment 24 Sep 2020

As COVID-19 has turned the flood of marketing dollars to a trickle, one major victim for drinks companies has been the entering of their brands into category competitions. This month, beer commentator Stephen Beaumont provides advice for the brewers out there struggling with the existential question: What do awards actually do?

Why brewers should look to add distilling to their armoury - comment 27 Aug 2020

Category commentator Stephen Beaumont returns with his monthly fix of all things beer. Here Stephen considers the opportunity - and challenge - facing brewers who are thinking of entering the spirits arena.

Why 'Quality Control' is the name of the beer game, no matter your size - comment 31 Jul 2020

Although not the most glamorous aspect of brewing, being able to provide the consumer with an assurance of your beer's quality is where it's at. Category commentator Stephen Beaumont believes that what has previously been the preserve of the indusry's larger brewers now needs to trickle down - not literally - into craft beer.

Black Lives Matter - How brewers can be part of the coming change - comment 23 Jun 2020

The 'Black Lives Matter' movement has prompted us all as individuals to question our views on our fellow humans. Companies are not immune from this self cross-examination, with beer commentator Stephen Beaumont suggesting the brewing community has a big part to play in driving future equality for the black community.

What the beer category will look like, 12 months from now - comment 28 May 2020

Everyone is asking what the world will be like post-COVID. Beer commentator Stephen Beaumont is no exception but, rather than look forward in weeks or months, Stephen takes a punt at what the brewing industry can expect to see in May 2021.

How the post-COVID-19 beer industry will look - comment 28 Apr 2020

Everyone's asking, so beer commentator Stephen Beaumont is having a stab at answering: What will the world be like when we come out 'the other side'?

What advice for the beer category in the time of COVID-19? - comment 26 Mar 2020

There's only one subject on everyone's minds at the moment, Stephen Beaumont included. This month, our beer expert looks at the options available to brewers in these deeply troubling times.

Craft beer is dead. Long live craft beer - comment 25 Feb 2020

If recent headlines are to be believed, the craft beer category is not in a good way. As some smaller players merge to grow scale, others are being sold on by their sugar-daddy owners. And, what of the staff shake-outs we're seeing? Category commentator Stephen Beaumont surveys the 'wreckage'.

What's coming up in beer in 2020? - Predictions for the Year Ahead - comment 21 Jan 2020

Our category previews of the year ahead continue. Here's beer expert Stephen Beaumont with his take on what will shape the brewing industry over the next 12 months.

Why US craft beer is still holding its value - Comment 26 Nov 2019

just-drinks' beer commentator has had another craft acquisition to digest this month. Stephen Beaumont takes a closer look at Anheuser-Busch InBev's decision to eventually move for Craft Brew Alliance. His conclusions may differ from yours.

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