52 results in the archive - showing page 1 of 2

How hops could become part of beer's marketing lexicon - comment 25 Nov 2020

Column: Comment - Beer - Beaumont's Brews

In days gone by, the role of hops in brewing was only of interest to the true beer aficionado. Times have changed and, with the advent of the craft brewing boom, consumers know more about hops than brand owners give them credit for. Category commentator Stephen Beaumont believes this awareness offers a marketing opportunity for beer brands big and small.


How to adapt your beer sales to the 'new normal' - comment 29 Oct 2020

Column: Comment - Beer - Beaumont's Brews

Back in the early days of the novel coronavirus, a pandemic that has become so much a part of our lives this year, brewery owners and operators were focused on one thing and one thing only: Survival. No one had the time to waste pondering how the market might play out in six months or a year when many, perhaps even most, industry observers were predicting the very strong possibility of an industry collapse.


Why brewers should think twice before ditching awards competitions - comment 24 Sep 2020

Column: Comment - Beer - Beaumont's Brews

As COVID-19 has turned the flood of marketing dollars to a trickle, one major victim for drinks companies has been the entering of their brands into category competitions. This month, beer commentator Stephen Beaumont provides advice for the brewers out there struggling with the existential question: What do awards actually do?


Why brewers should look to add distilling to their armoury - comment 27 Aug 2020

Column: Comment - Beer - Beaumont's Brews

Category commentator Stephen Beaumont returns with his monthly fix of all things beer. Here Stephen considers the opportunity - and challenge - facing brewers who are thinking of entering the spirits arena.


Why 'Quality Control' is the name of the beer game, no matter your size - comment 31 Jul 2020

Column: Comment - Beer - Beaumont's Brews

Although not the most glamorous aspect of brewing, being able to provide the consumer with an assurance of your beer's quality is where it's at. Category commentator Stephen Beaumont believes that what has previously been the preserve of the indusry's larger brewers now needs to trickle down - not literally - into craft beer.


Black Lives Matter - How brewers can be part of the coming change - comment 23 Jun 2020

Column: Comment - Beer - Beaumont's Brews

The 'Black Lives Matter' movement has prompted us all as individuals to question our views on our fellow humans. Companies are not immune from this self cross-examination, with beer commentator Stephen Beaumont suggesting the brewing community has a big part to play in driving future equality for the black community.


What the beer category will look like, 12 months from now - comment 28 May 2020

Column: Comment - Beer - Beaumont's Brews

Everyone is asking what the world will be like post-COVID. Beer commentator Stephen Beaumont is no exception but, rather than look forward in weeks or months, Stephen takes a punt at what the brewing industry can expect to see in May 2021.


How the post-COVID-19 beer industry will look - comment 28 Apr 2020

Column: Comment - Beer - Beaumont's Brews

Everyone's asking, so beer commentator Stephen Beaumont is having a stab at answering: What will the world be like when we come out 'the other side'?


What advice for the beer category in the time of COVID-19? - comment 26 Mar 2020

Column: Comment - Beer - Beaumont's Brews

There's only one subject on everyone's minds at the moment, Stephen Beaumont included. This month, our beer expert looks at the options available to brewers in these deeply troubling times.


Craft beer is dead. Long live craft beer - comment 25 Feb 2020

Column: Comment - Beer - Beaumont's Brews

If recent headlines are to be believed, the craft beer category is not in a good way. As some smaller players merge to grow scale, others are being sold on by their sugar-daddy owners. And, what of the staff shake-outs we're seeing? Category commentator Stephen Beaumont surveys the 'wreckage'.


What's coming up in beer in 2020? - Predictions for the Year Ahead - comment 21 Jan 2020

Column: Comment - Beer - Beaumont's Brews

Our category previews of the year ahead continue. Here's beer expert Stephen Beaumont with his take on what will shape the brewing industry over the next 12 months.


Why US craft beer is still holding its value - Comment 26 Nov 2019

Column: Comment - Beer - Beaumont's Brews

just-drinks' beer commentator has had another craft acquisition to digest this month. Stephen Beaumont takes a closer look at Anheuser-Busch InBev's decision to eventually move for Craft Brew Alliance. His conclusions may differ from yours.


The next big thing in North American beer is…? - Comment 29 Oct 2019

Column: Comment - Beer - Beaumont's Brews

This month, beer category commentator Stephen Beaumont surveys the brewing scene in North America, and considers which beer style is poised to be brewers' Great White Hope. Again.


Why low-alcohol is the next growth opportunity for beer - Comment 24 Sep 2019

Column: Comment - Beer - Beaumont's Brews

Back from his long-haul travels, just-drinks' beer commentator, Stephen Beaumont, believes he has found an untapped growth opportunity for the world's brewers.


How concerned should the beer category be about the hard seltzer boom? - Comment 28 Aug 2019

Column: Comment - Beer - Beaumont's Brews

Hard seltzers have hogged the headlines in recent months, particularly the category's perceived threat to beer. Our beer commentator, Stephen Beaumont, looks under the hood of the newcomer's numbers and considers how real the threat truly is.


Why beer consumers care less about the detail than you do - Comment 24 Jul 2019

Column: Comment - Beer - Beaumont's Brews

While brewers around the world are keen to highlight any point of differentiation from their competitors, they risk losing sight of the bigger prize. Category commentator Stephen Beaumont has a warning for those in beer focussing their efforts at the geekier end of the consumer spectrum.


Low-alcohol - Where the beer growth lives - Comment 27 Jun 2019

Column: Comment - Beer - Beaumont's Brews

Historically, the brewing industry has enjoyed the race to the top, in abv terms. Category commentator Stephen Beaumont, however, believes the brewers that have stopped and turned in the opposite direction are best-placed to capitalise on the trend among consumers towards lower-strength brews.


Is diversification the future for beer? - Comment 29 May 2019

Column: Comment - Beer - Beaumont's Brews

From operating way beyond the beer category to selling off so-called non-core assets, brewers are now looking for growth elsewhere again. just-drinks' beer commentator, Stephen Beaumont, considers the cyclical history and looks at where the world's brewers are now.


Big beer versus craft beer - Is the fight finally over? - Comment 23 Apr 2019

Column: Comment - Beer - Beaumont's Brews

For beer commentator Stephen Beaumont, the recent activities by Carlsberg in the UK signal the end of the war between 'big beer' and craft beer.


What will be Carlsberg's priorities for the years ahead? – Analysis 21 Mar 2019

Column: Comment - Beer - Beaumont's Brews

Following on from just-drinks' analysis this month of Carlsberg's performance over the last five years, beer commentator Stephen Beaumont considers the takeaways for the wider brewing industry.


How much do consumers care about the ingredients in their beer? - Comment 21 Feb 2019

Column: Comment - Beer - Beaumont's Brews

Earlier this month, a very public row broke out in the US over ingredients claims in the nation's beers. Stephen Beaumont takes a look at the in-fighting, but remains unconvinced of the need for such concerns.


What's coming up in beer in 2019? - Predictions for the Year Ahead - Comment 22 Jan 2019

Column: Comment - Beer - Beaumont's Brews

Our category commentators are all looking forward this month, sharing their forecasts for the year ahead. Next up, we have Stephen Beaumont with his thoughts on the next 12 months in the global beer category.


How the global beer category will face the growth challenges of the future - Comment 6 Dec 2018

Column: Comment - Beer - Beaumont's Brews

Bringing the curtain down on 2018, our resident beer commentator, Stephen Beaumont, looks at the growth-driving strategies of the past and predicts how these strategies will morph in the coming years.


Will South America drive the next wave of craft beer growth? - Comment 25 Oct 2018

Column: Comment - Beer - Beaumont's Brews

Our resident beer commentator returns, not just for his latest look at the beer world, but also from his travels. Stephen Beaumont tells us about his time spent in South America this month, and why he thinks the region is set to hog the craft beer headlines going forward.


What brewers need to be aware of before stepping into cannabis - Comment 25 Sep 2018

Column: Comment - Beer - Beaumont's Brews

With brewers eyeing the cannabis industry with both interest and enthusiasm, beer commentator Stephen Beaumont has some words of warning for them, before they take their first steps into unknown territory.


Do consumers know about beer terminology as well as you do? - Comment 30 Aug 2018

Column: Comment - Beer - Beaumont's Brews

When a brewer talks about the value category, does the consumer understand what is meant? How about premium? Super-premium? And, what about craft? just-drinks' beer commentator, Stephen Beaumont, considers whether these terms mean as much to consumers as they clearly do to the global brewing industry.


Are beer festivals worth the time and expense it takes to participate in them? - Comment 26 Jul 2018

Column: Comment - Beer - Beaumont's Brews

As July gently turns to August, we enter what must be considered the heart of beer festival season.


What is beer's biggest problem? - Comment 26 Jun 2018

Column: Comment - Beer - Beaumont's Brews

A trip to Belgium earlier this year provided some home truths for our resident beer commentator, Stephen Beaumont: While brewers have done well to break out beyond the traditional flavour brackets, they are coming unstuck on getting these under the noses of most consumers.


What can the brewing industry learn from Anheuser-Busch InBev? - Comment 29 May 2018

Column: Comment - Beer - Beaumont's Brews

If there is a single overriding lesson to be learned from just-drinks' analysis of Anheuser-Busch InBev's performance over the last five years, it is one more obvious than a pint of IPA at a Champagne tasting. Put bluntly, that lesson is: Global expansion + cost reduction = increased profitability.


Why a growing craft brewer isn't always a takeover target – Comment 17 May 2018

Column: Comment - Beer - Beaumont's Brews

Last month, the US trade organisation for craft brewers, the Brewers Association, released a most interesting list. just-drinks' resident beer commentator, Stephen Beaumont takes a closer look at the chart of the fastest-growing US craft brewers in 2017.

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