174 results in the archive - showing page 1 of 6

"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina 13 Jun 2018

Column: just the Answer

Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. This week, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.


"In sustainability, innovation could make a big gain" - just-drinks speaks to Anheuser-Busch InBev CEO Carlos Brito - Part II 22 Mar 2018

Column: just the Answer

Earlier this week, Anheuser-Busch InBev unveiled its latest set of sustainability targets, with 2025 set as the deadline for the brewer to achieve its aims. In the second part of our subsequent interview with group CEO Carlos Brito, we look at what shareholders are telling him about the role of sustainability. We also discuss some of the latest pledges and consider how A-B InBev hopes to engage with consumers on sustainability.


"We manage the company efficiently, because we're the owners" - just-drinks speaks to Anheuser-Busch InBev CEO Carlos Brito - Part I 21 Mar 2018

Column: just the Answer

Today, Anheuser-Busch InBev unveiled its latest set of sustainability targets, with 2025 set as the deadline for the brewer to achieve its aims. Prior to the launch, just-drinks spoke to group CEO Carlos Brito about the part sustainability plays in a company the size of A-B InBev.


"Consumers are smarter than ever before - and not just about wine" - just-drinks meets E&J Gallo Winery's GM for EMEA, Paul Sorrentino 14 Mar 2018

Column: just the Answer

Earlier this month, Paul Sorrentino, E&J Gallo Winery's general manager for Europe, the Middle East & Africa, came to London for the UK launch of a range of higher-end wine expressions from the group. While in town, he spoke to just-drinks about the new wines, as well as looking at how Gallo finds out what consumers want as well as the future for the Dark Horse brand.


"Our ambition is to make Scotch the number one international spirits category in China" - Interview - Cristina Diezhandino, Diageo's Scotch category director & MD of Reserve brands 8 Mar 2018

Column: just the Answer

In the same week as International Women's Day, the National Association for Female Executives named Diageo's North American unit as one of 2018's 'Top 60 Companies for Executive Women'. The news follows a raft of pledges from Diageo, through both its business and its brands, to champion equality. To mark International Women's Day, just-drinks talks to Cristina Diezhandino, Scotch category director & MD for Diageo's Reserve portfolio, about working in the whisk(e)y sectors, the future of Scotch and how bartenders are helping to propel Reserve brands.


"We have more ideas on the table than the capability to handle them" - just-drinks speaks to Marco Mazzini, global director of Martini sparkling wines at Bacardi 22 Feb 2018

Column: just the Answer

In 2016, Marco Mazzini took on the newly-created role of global director for Martini sparkling wines at Bacardi, with a view to creating a new vision for the brand. Here, he tells just-drinks how Martini is evolving and what it's like to work on sparkling wines within what is predominantly a spirits company.


Diet Coke rebrand follows "dissatisfaction" - The Coca-Cola Co CEO 19 Feb 2018

Column: just the Answer

The Coca-Cola Co CEO James Quincey has admitted the recent Diet Coke relaunch in North America came after sales for the brand failed to recover last year.


"Consumers know that brewing locally means less transportation and fewer carbon emissions" - Interview, Carlsberg CEO Cees 't Hart 13 Feb 2018

Column: just the Answer

just-drinks speaks to Carlsberg CEO Cees 't Hart over email to talk about the wider sustainability challenges for the brewing industry.


"It is for drinks producers to be the most committed partners of governments to tackle the harmful use of alcohol" - Interview, Henry Ashworth, CEO of the International Alliance for Responsible Drinking - Part II 7 Dec 2017

Column: just the Answer

In November, just-drinks grabbed some time with the CEO of the drinks industry-funded International Alliance for Responsible Drinking, Henry Ashworth. The first part of our resultant interview, which can be found here, saw Ashworth explain what the organisation does and how it defines success. Here, in part two, we discuss IARD's relationship with the World Health Organisation and tackle the thorny issue of pricing as a tool in responsible drinking's arsenal.


"Companies will put aside commercial differences when it comes to tackling the harmful use of alcohol" - Interview, Henry Ashworth, CEO of the International Alliance for Responsible Drinking - Part I 6 Dec 2017

Column: just the Answer

Last month, just-drinks sat down with the head of the International Alliance for Responsible Drinking, Henry Ashworth. The trade-funded organisation poached Ashworth from UK drinks industry watchdog The Portman Group in January. Here, in part one of a two-part interview, Ashworth explains what IARD does, what its ambition is and why its members are forsaking the quest for competitive advantage in the responsible drinking area.


"If there's one rum brand that can legitimately play in the super-premium segment, it's Mount Gay" - Interview, Raphaël Grisoni, MD at Mount Gay for Remy Cointreau 5 Dec 2017

Column: just the Answer

Earlier this year, just-drinks met up with the head of Rémy Cointreau's Mount Gay rum brand, Raphaël Grisoni. During our time together, Grisoni described Mount Gay's position within the French group, highlighted the challenges facing the rum category and suggested the end is nigh for umbrellas in cocktails.


"When people come to Pinterest, they are at a point where they are interested in a product, service or category" - Interview, Pinterest UK & Ireland country manager Adele Cooper 28 Nov 2017

Column: just the Answer

Online pinboard Pinterest is designed to help consumers plan. The platform allows users to 'pin' images for everything from wedding ideas to cocktail recipes. Earlier this year, the site crossed the 200m user mark - with the average age of a user over 18. Earlier this month, just-drinks deputy editor Lucy Britner spoke to the company's UK & Ireland country manager, Adele Cooper, to find out how drinks brand owners can make the most of Pinterest.


"It's a slightly false choice to say that it is us or Jameson" - Interview, William Grant & Sons CEO Simon Hunt and Tullamore Dew global brand director Caspar MacRae 1 Nov 2017

Column: just the Answer

Last month, William Grant & Sons opened a new grain distillery and bottling plant at its Tullamore Dew site. The ceremony, held on a rainswept afternoon in central Ireland, was one of the final stages in William Grant's Irish whiskey venture, launched when it bought the Tullamore Dew brand in 2010.


"You could argue that we are stupid to sell in Travel Retail; for us it is the right environment" - Interview, Edrington MD for Global Travel Retail, Igor Boyadjian 10 Oct 2017

Column: just the Answer

In early-October, Edrington officially unveiled its new Global Travel Retail range for its The Macallan single malt Scotch whisky brand. The Macallan Quest Collection differs from its predecessor, the 1824 range, by having four SKUs instead of three. At the Tax Free World Association exhibition in Cannes, just-drinks sat down with Edrington's MD for GTR, Igor Boyadjian to discuss the reasons for the four tiers, why Edrington could exit the GTR channel and how digital is expected to transform transactions.


"To say that we're thrilled is an understatement" - Diageo's head of whisky outreach, Nick Morgan 9 Oct 2017

Column: just the Answer

Earlier today, Diageo announced plans to invest GBP35m (US$46m) in reopening two of its Scotch whisky distilleries that have been closed for 34 years. Work is set to begin on the Port Ellen and Brora sites - Port Ellen still houses a maltings unit, while Brora is next to Diageo's Clynelish distillery - in the coming months, ahead of becoming operational by 2020. Shortly after the announcement, just-drinks spoke to the group's head of whisky outreach, Nick Morgan, about the news.


"We have never seen anything like this level of enthusiasm for American whiskey" - Interview, Heaven Hill Brands president Max Shapira 20 Jun 2017

Column: just the Answer

Later this year, US spirits firm Heaven Hill Brands will see both a new Bourbon and a new vodka production facility become operational. Yesterday, just-drinks sat down with Heaven Hill president Max Shapira at Vinexpo in Bordeaux to talk about family ownership, the Bourbon boom and the company's investment in vodka.


"More Chinese people like wine - they want to know more about it" - Interview, Alan's Wines & Spirits chairman Alan Wang 12 Jun 2017

Column: just the Answer

Alan Wang is the founder of Alan's Wines & Spirits, which has 86 off-premise sites across China. just-drinks sat down with him during the 2017 China Food & Drinks Fair in Chengdu, where he spoke about the changing face of the Chinese consumer and reveals what he looks for in wine before allowing it on his shelves.


"I've never seen anything before that has affected us as much as Brexit" - Interview, Australian Vintage CEO Neil McGuigan - Part I 6 Jun 2017

Column: just the Answer

Late last month, just-drinks met up with the CEO of Australian Vintage, Neil McGuigan. The wine company hit the headlines earlier in May, as it secured a Chinese partner through a stake sale. In part one of our two-part interview, McGuigan discusses the thinking behind this, as well as considering the importance - or otherwise - of the UK market for Australian Vintage, particularly as the country - and the company - deal with the fallout of last year's EU referendum.


"Highland Park was a brand that lacked emotion" - Interview, Edrington's Highland Park brand director, Jason Craig 3 May 2017

Column: just the Answer

Last week, Edrington unveiled a new whisky range, new packaging and a new brand position for its Highland Park single malt Scotch whisky brand. The Orkney-based distillery has created a back-story for Highland Park around the islands' Viking heritage. just-drinks sat down with Highland Park brand director Jason Craig at the launch in Denmark to find out more about the thinking behind the re-launch.


"Do you go and buy Chivas Regal at Lidl? I don't think so" - Interview, Marie Brizard Wine & Spirits' CEO, Jean-Noël Reynaud 5 Apr 2017

Column: just the Answer

In 2013, Belvedere entered administration after falling into debt thanks to its purchase of the Marie Brizard liqueurs brand. Four years later, the French spirits company - renamed Marie Brizard Wine & Spirits - is debt free. What's more, its William Peel Scotch whisky has just become the top-selling spirits brand in France. Couple that with an entry into China and you have a company back on the up. just-drinks spoke to Marie Brizard's CEO since 2014, Jean-Noël Reynaud, about how he has turned the firm around by shunning premiumisation, as well as the benefits of Brexit. We also asked: Whatever happened to Bruce Willis?


"The way to drive dark spirits is to make them accessible. And accessible means mixed" - Interview, Fever-Tree founders Charles Rolls and Tim Warrillow 21 Mar 2017

Column: just the Answer

When premium mixers firm Fever-Tree launched its IPO in late-2014, shares were priced at GBP1.34. Today, following the release of 2016's results, Fever-Tree's shares are trading at over GBP15. Late last month, just-drinks sat down with the company's founders, Charles Rolls and Tim Warrillow, who still own 21.8% of the company, to explore the reasons behind Fever-Tree's success.


"I feel that this is my company" - Interview, Bacardi CEO-in-waiting Mahesh Madhavan- Part I 7 Mar 2017

Column: just the Answer

Earlier this week, Bacardi unveiled its CEO succession plan that will see Mahesh Madhavan, the current regional president for Asia, Middle East & Africa, become regional president for Europe ahead of replacing Mike Dolan in April next year. In the first of just-drinks' exclusive two-part interview, Olly Wehring speaks to Madhavan about his career to-date, and looks at the mechanics of the succession plan.


"How do we make Bacardi relevant to Millennial consumers?" - Interview, Bacardi CEO-in-waiting Mahesh Madhavan - Part II 7 Mar 2017

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In this, the second part of just-drinks' exclusive interview with Bacardi's next CEO, Mahesh Madhavan, shares his thoughts on the group's spirits portfolio and tells us what he believes he will inherit when he takes the top job next year.


"Gin as a category is hot and Bulldog is a hot brand" - Interview, Gruppo Campari CEO Bob Kunze-Concewitz 1 Mar 2017

Column: just the Answer

Yesterday, Gruppo Campari posted strong sales and an adjusted profits leap for 2016. Speaking to just-drinks following the full-year results announcement, CEO Bob Kunze-Concewitz discusses plans for newly-acquired Bulldog gin, a move away from flavoured vodka and the path to premium rum in the US.


"In other companies, the product is more important than the organisation. In Berry Brothers & Rudd, it's the other way around." - Interview, Dan Jago, CEO , Berry Bros & Rudd - Part II 24 Feb 2017

Column: just the Answer

Former Tesco wine director Dan Jago took over as CEO at UK-based Berry Bros & Rudd in 2015 and has since overseen a period of overhaul at the near-320-year-old wine and spirits group. Late last month, just-drinks met up with Jago at BBR's London headquarters. In part I of the interview, Jago discussed new changes to the company. In part II, the CEO talks about how he has no desire to chase the Millennial market, and reveals what keeps him awake at night.


"We have really instilled a discipline within the organisation" - Interview, Michael Clarke, CEO, Treasury Wine Estates - Part I 14 Feb 2017

Column: just the Answer

Earlier today, Treasury Wine Estates reported another strong set of figures, with half-year sales jumping by almost a quarter and net profits more-than-doubling. Following the release of the results, just-drinks spoke to CEO Michael Clarke about the numbers, and how he has managed to turn around a company that less than three years ago took an impairment charge of almost US$250m.


"The worst thing you can do in luxury is send inconsistent brand messages" - Interview Tareef Shawa, Pernod Ricard luxury & customer relationship management director 12 Jan 2017

Column: just the Answer

Tareef Shawa joined Pernod Ricard in 2014, bringing with him luxury credentials from American Express's invitation-only Centurion division, as well as seven years at LVMH's Louis Vuitton as director of global client development. Speaking to just-drinks in London this week, the group's luxury & customer relationship management director discusses the concept of luxury, its role within Pernod and how to quantify the success of luxury events.


"Unless there’s change, companies like ours won't be able to enter into the Travel Retail channel" – Interview, Loch Lomond Group GTR head Andre de Almeida 6 Dec 2016

Column: just the Answer

Andre de Almeida had been William Grant & Sons' director for European Travel Retail for four years when he decided earlier this year to take up the role of Global Travel Retail head at Scotch whisky specialists Loch Lomond Group. That was in July, and now the Brazilian-born de Almeida, who moved to Scotland when he was 15, faces one of the biggest challenges of his career - establishing Loch Lomond as a player in the GTR channel.


"Creating craft brands is a skill set that most big companies don’t have" - Interview, Bernstein analyst Trevor Stirling 1 Dec 2016

Column: just the Answer

Sanford Bernstein analyst Trevor Stirling is no stranger to the drinks industry. Having spent the late ‘90s as strategic planning director for Guinness Ireland, he then took on the role of packaged trade director at the company. He followed that by starting his own private-client wine merchant. In 2004, Stirling became an analyst at Bernstein, where he covers the major European brewing and spirits companies. Here, he talks to just-drinks about the role of an analyst, and how he sees the future of the drinks industry shaping up.


"It would be sad if Travel Retail just became a copy of FMCG" - Interview, Edrington MD for Travel Retail, Tellis Baroutsis 21 Nov 2016

Column: just the Answer

Tellis Baroutsis joined Edrington from Nike six years ago and has since moved up to lead The Macallan owner's Travel Retail division. Speaking to just-drinks at the Tax Free World Association exhibition in Cannes last month, Baroutsis discussed Edrington's structural overhaul in Travel Retail, the launch of The Macallan Boutique and why Travel Retail must not become just another FMCG channel.

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