69 results in the archive - showing page 1 of 3

Why the usual vodka suspects will have to sit out the short-term in the US - Comment 2 Oct 2018

Column: Comment - Spirits - A Word with Woodard

What are the prospects for vodka in the category's vital US market? Spirits commentator Richard Woodard takes us back, to look forwards.


Why is gin flattering to deceive in the US? - Comment 6 Aug 2018

Column: Comment - Spirits - A Word with Woodard

Scanning just-drink's NPD section would suggest a new gin brand is launched every day. The segment is the place to be and everyone knows it. Except, it would seem, the Americans among us. Richard Woodard delves deeper into a market that is not performing for gin like pretty much everywhere else is.


Will Diageo's American Anthem make vodka great again? - Comment 1 Jun 2018

Column: Comment - Spirits - A Word with Woodard

Monday this week was Memorial Day in the US, a federal holiday in honour of those killed while serving in the country's armed forces. Thanks to a recent product launch from Diageo, consumers were also encouraged to raise a patriotic glass of vodka in their memory. But, can American Anthem make vodka great again? Richard Woodard is sceptical.


Falling out with flavour - when is a gin not a gin? - Comment 3 May 2018

Column: Comment - Spirits - A Word with Woodard

As more companies launch so-called 'flavoured gins', Richard Woodard considers the rules around gin production and the impact of the flavour trend on the gin category.


Maintaining consumer trust in the social media age - Comment 10 Apr 2018

Column: Comment - Spirits - A Word with Woodard

Consumers are suffering a "crisis of trust" when it comes to corporate entities, according to recent research. Spirits commentator Richard Woodard looks at how Diageo is faring with consumers, at a time when social media makes it all too easy to offend them.


What can the spirits and wine industries learn from Moet Hennessy? - Comment 26 Mar 2018

Column: Comment - Spirits - A Word with Woodard

Following on from just-drinks' analysis of Moët Hennessy's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits and wine industries.


When spirits companies cut their marketing budgets, why not increase yours? - Comment 27 Feb 2018

Column: Comment - Spirits - A Word with Woodard

Spirits commentator Richard Woodard will have been relieved to see the back of The Winter Olympics last weekend. He now has the time to ponder companies' marketing spends... and to run his rule over Pernod Ricard's latest - somewhat risqué - activation for Absolut.


What's coming up in spirits in 2018? - Predictions for the Year Ahead - Comment 30 Jan 2018

Column: Comment - Spirits - A Word with Woodard

Rounding off our series of category forecasts for the year ahead, white spirits commentator Richard Woodard looks at what 2018 has in store for gin, Tequila, rum, vodka ...


What can the spirits and wine industries learn from Pernod Ricard? - Comment 15 Jan 2018

Column: Comment - Spirits - A Word with Woodard

Following on from just-drinks' analysis of Pernod Ricard's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits and wine industries.


What can the spirits industry learn from Diageo? - Comment 8 Nov 2017

Column: Comment - Spirits - A Word with Woodard

Following on from just-drinks' analysis of Diageo's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.


What can the spirits industry learn from Brown-Forman? - Comment 24 Oct 2017

Column: Comment - Spirits - A Word with Woodard

Following on from just-drinks' analysis of Brown-Forman's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.


Why big spirits firms are willing to pay for potential - Comment 27 Jul 2017

Column: Comment - Spirits - A Word with Woodard

This month, spirits columnist Richard Woodard takes a closer look at why the world's largest spirits firms are investing in relatively small brands. 


Why the spirits brands of the past should be wary of the future - Comment 6 Jul 2017

Column: Comment - Spirits - A Word with Woodard

When your brand is steeped in history, how do you make it relevant to the consumers of today, without diluting that long-held cachet? Richard Woodard considers the dilemma facing the likes of Gruppo Campari's Grand Marnier and Remy Cointreau's Cointreau brands.


Why craft owes more to multinational brands than we're made to think - Comment 18 May 2017

Column: Comment - Spirits - A Word with Woodard

In wanting to trumpet their credentials, craft spirits brands still owe much to the bigger, more-established brands in the segments. Richard Woodard believes beating up the big boys leaves craft brands open to charges of biting the hand that feeds them.


Has the race to premiumise made spirits forget the mainstream? - Comment 25 Apr 2017

Column: Comment - Spirits - A Word with Woodard

It's the last thing the English language needs, but could a companion term to the verbally-ugly 'premiumisation' pass into everyday use in the years to come? Is 'mainstreamisation' – a neologism arguably even more hideous than the p-word – here to stay? Richard Woodard thinks so.


Millennials are not the only fruit for Absolut - Comment 4 Apr 2017

Column: Comment - Spirits - A Word with Woodard

The saga of Absolut's travails in the US continues, with the mooted recovery in the Pernod Ricard-owned vodka brand's fortunes proving more elusive than the company had hoped. Are Millennials to blame? Richard Woodard reports.


What's coming up in spirits in 2017? - Predictions for the Year Ahead - Comment 19 Jan 2017

Column: Comment - Spirits - A Word with Woodard

Following on from Chris Losh's look at the year ahead for wine and Stephen Beaumont's consideration of the future for beer, Richard Woodard looks at how the white spirits segment is shaping up for 2017.


How can Cognac bridge the gap between China and the US? - Comment 5 Jan 2017

Column: Comment - Spirits - A Word with Woodard

To coincide with the release of just-drinks latest Spirits Essentials coverage, Richard Woodard considers the dangers facing the Cognac segment if it continues to operate solely at the extremes of China and the US.


How to win in gin - Comment 6 Oct 2016

Column: Comment - Spirits - A Word with Woodard

As one of the drinks industry's more unpredictable booms continues, have we reached 'peak gin'? Not yet, suggests Richard Woodard, but new market entrants will have to be smart – or have deep pockets – if they're to cash in.


How to verify a gin boom - Comment 11 Aug 2016

Column: Comment - Spirits - A Word with Woodard

There is a definite scent of juniper in the air. But how long will it last? Richard Woodard takes a closer look at the rise and rise of gin. 


Why is rum still stuck on the runway? - Comment 14 Jul 2016

Column: Comment - Spirits - A Word with Woodard

For years, rum was lined up to be the spirits industry's next big thing. And yet, for all the shining promise of the category's mix of heritage, mixability and positive lifestyle cues, that potential has never quite been fully exploited, particularly in the vital US market. Richard Woodard reports.


Is Brown-Forman putting too many eggs in one basket? - Comment 14 Jun 2016

Column: Comment - Spirits - A Word with Woodard

Brown-Forman's recent strategic moves represent a narrowing of the company's focus on its core strengths: Whisk(e)y in all its forms, with Tequila playing a supporting role. The big question now is whether that process should continue to its logical conclusion with the disposal of Finlandia vodka, a brand that has hardly been a star performer in recent times.


How Patron taught the spirits category to walk the walk - Comment 17 May 2016

Column: Comment - Spirits - A Word with Woodard

What is the best way to evaluate a spirits brand's performance? Is it all about volume? Is it about value? Or, is there more to it than that? Do some brands deserve extra credit for pioneering a new segment, over-achieving in their given sphere, transcending their category? Johnnie Walker is one name that ticks most - if not all - of these boxes; Jameson is, arguably, another. But, what about Patrón Tequila?


How can gin stem the slide in the US? - Comment 19 Apr 2016

Column: Comment - Spirits - A Word with Woodard

Much as all looks rosy in the UK, the gin sector has struggled in the US in recent years. What is the segment doing wrong, in a spirits market that offers generous bounty? Richard Woodard investigates.


Is Pernod Ricard's Absolut dying in the US? - Comment 22 Mar 2016

Column: Comment - Spirits - A Word with Woodard

This month, white spirits commentator Richard Woodard considers the present health - or lack thereof - of Pernod Ricard's flagship vodka brand, Absolut.


Travel Retail has plenty of runway - Comment 25 Feb 2016

Column: Comment - Spirits - A Word with Woodard

While some have predicted turbulent times for the Global Travel Retail business, spirits columnist Richard Woodard sees a long and lucrative future for the sector.


The BRIC Markets - Where are they now? - Comment 14 Jan 2016

Column: Comment - Spirits - A Word with Woodard

Since almost the turn of the Century, it's been all about the BRICs. Brazil, Russia, India and China have spent the last 16 years as the focus for growth for every drinks company out there. Richard Woodard takes a look at the four countries and surveys their importance in 2016.


The dangers of squaring up to your competitor - Comment 17 Nov 2015

Column: Comment - Spirits - A Word with Woodard

Do you remember the Pepsi Taste Challenge? Richard Woodard does, and he sees echoes of it in Bacardi's latest activation for its Oakheart spiced rum brand.


Are we kidding ourselves over craft spirits? - Comment 1 Oct 2015

Column: Comment - Spirits - A Word with Woodard

This month, Richard Woodard drills down into the perceived threat of craft spirits and finds more than just a load of small-scale brand names to worry about.


Why consumers don't care about vodka's provenance - Comment 25 Aug 2015

Column: Comment - Spirits - A Word with Woodard

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka segment.

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