81 results in the archive - showing page 1 of 3

The industry may be bored of gin, but is the consumer? - Comment 31 Oct 2019

Column: Comment - Spirits (White) - A Word with Woodard

As new gin brands are unveiled almost by the hour, we within the drinks industry could justifiably be growing somewhat tired of it all. However, spirits commentator Richard Woodard suggests that we first look over our wall, before we complain.


Why vodka's US woes could soon be drowned out by success elsewhere - Comment 1 Oct 2019

Column: Comment - Spirits (White) - A Word with Woodard

For the established vodka brands, the US has long been the outstanding market, initially driving the category's metoric growth but now accounting for much of its volumes. As the country remains key for vodka brand owners, category commentator Richard Woodard believes the rest of the world is fast catching up.


Why Diageo's Cuban rum play isn't enough to save the category - Comment 29 Aug 2019

Column: Comment - Spirits (White) - A Word with Woodard

Imitation, they say, is the sincerest form of flattery. More than a quarter of a century after Pernod Ricard signed its Havana Club joint venture with state-owned Cuba Ron Corp, Diageo has followed suit. The group's Santiago de Cuba agreement, announced earlier this month, is one of the most eye-catching spirits deals of the year - but it shouldn't distract us from the huge challenges facing the rum category, says Richard Woodard.


How the spirits category can make the most of less sugar - Comment 25 Jul 2019

Column: Comment - Spirits (White) - A Word with Woodard

As consumers demand to know more about what's in their food and drink, category commentator Richard Woodard believes the spirits industry is well-placed to capitalise on the public's cravings for less sugar.


Why gin needs stricter definition rules - and fast - Comment 2 Jul 2019

Column: Comment - Spirits (White) - A Word with Woodard

Against a backdrop of booming sales, the gin category has succeeded in jumping on the trend bandwagon. However, spirits category commentator Richard Woodard can see a problem looming for gin - a problem that needs to be resolved sooner rather than later.


Why pink is the biggest thing in spirits in 2019 - Comment 30 May 2019

Column: Comment - Spirits (White) - A Word with Woodard

Our white spirits commentator has spied a trend! Richard Woodard walks us through what everyone else is doing, so you can too.


Have international spirits companies finally got China right?- Comment 30 Apr 2019

Column: Comment - Spirits (White) - A Word with Woodard

Having witnessed international spirits brand-owners emerge from the Chinese roller-coaster in varying states of dizziness, category commentator Richard Woodard believes the likes of Diageo, Pernod Ricard, Remy Cointreau and Moet Hennessy are now sitting a little prettier in the front seats.


Why white spirits should follow brown and play the 'brand home' card - Comment 26 Mar 2019

Column: Comment - Spirits (White) - A Word with Woodard

While many brown spirits brand owners have made hay from creating 'homes' for their brands, the white spirits category may be missing a trick. Richard Woodard explains.


Has the gin ship already sailed? - Comment 26 Feb 2019

Column: Comment - Spirits (White) - A Word with Woodard

While the gin category continues to hog the drinks industry headlines, our white spirits commentator, Richard Woodard, has some sage advice for those interested in jumping on the bandwagon.


What's coming up in white spirits in 2019? - Predictions for the Year Ahead - Comment 29 Jan 2019

Column: Comment - Spirits (White) - A Word with Woodard

Rounding off our category forecasts for 2019 is Richard Woodard, who will guide us through his thoughts on what will shape the white spirits categories over the coming month.


Is craft spirits approaching a reset moment? - Comment 4 Dec 2018

Column: Comment - Spirits (White) - A Word with Woodard

The recent bankruptcy filing by Death's Door Spirits Co in the US has prompted spirits commentator Richard Woodard to look more closely at the craft end of the category. Is reality starting to bite?


Why spirits brands lists warn that the Chinese are coming - Comment 6 Nov 2018

Column: Comment - Spirits (White) - A Word with Woodard

This month, our white spirits commentator has been looking at lists. Lots and lots of lists. His findings, from a spirits perspective, suggest we should keep one eye on China's baijiu producers - and not merely for competitive purposes.


Why the usual vodka suspects will have to sit out the short-term in the US - Comment 2 Oct 2018

Column: Comment - Spirits (White) - A Word with Woodard

What are the prospects for vodka in the category's vital US market? Spirits commentator Richard Woodard takes us back, to look forwards.


Why is gin flattering to deceive in the US? - Comment 6 Aug 2018

Column: Comment - Spirits (White) - A Word with Woodard

Scanning just-drink's NPD section would suggest a new gin brand is launched every day. The segment is the place to be and everyone knows it. Except, it would seem, the Americans among us. Richard Woodard delves deeper into a market that is not performing for gin like pretty much everywhere else is.


Will Diageo's American Anthem make vodka great again? - Comment 1 Jun 2018

Column: Comment - Spirits (White) - A Word with Woodard

Monday this week was Memorial Day in the US, a federal holiday in honour of those killed while serving in the country's armed forces. Thanks to a recent product launch from Diageo, consumers were also encouraged to raise a patriotic glass of vodka in their memory. But, can American Anthem make vodka great again? Richard Woodard is sceptical.


Falling out with flavour - when is a gin not a gin? - Comment 3 May 2018

Column: Comment - Spirits (White) - A Word with Woodard

As more companies launch so-called 'flavoured gins', Richard Woodard considers the rules around gin production and the impact of the flavour trend on the gin category.


Maintaining consumer trust in the social media age - Comment 10 Apr 2018

Column: Comment - Spirits (White) - A Word with Woodard

Consumers are suffering a "crisis of trust" when it comes to corporate entities, according to recent research. Spirits commentator Richard Woodard looks at how Diageo is faring with consumers, at a time when social media makes it all too easy to offend them.


What can the spirits and wine industries learn from Moet Hennessy? - Comment 26 Mar 2018

Column: Comment - Spirits (White) - A Word with Woodard

Following on from just-drinks' analysis of Moët Hennessy's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits and wine industries.


When spirits companies cut their marketing budgets, why not increase yours? - Comment 27 Feb 2018

Column: Comment - Spirits (White) - A Word with Woodard

Spirits commentator Richard Woodard will have been relieved to see the back of The Winter Olympics last weekend. He now has the time to ponder companies' marketing spends... and to run his rule over Pernod Ricard's latest - somewhat risqué - activation for Absolut.


What's coming up in spirits in 2018? - Predictions for the Year Ahead - Comment 30 Jan 2018

Column: Comment - Spirits (White) - A Word with Woodard

Rounding off our series of category forecasts for the year ahead, white spirits commentator Richard Woodard looks at what 2018 has in store for gin, Tequila, rum, vodka ...


What can the spirits and wine industries learn from Pernod Ricard? - Comment 15 Jan 2018

Column: Comment - Spirits (White) - A Word with Woodard

Following on from just-drinks' analysis of Pernod Ricard's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits and wine industries.


What can the spirits industry learn from Diageo? - Comment 8 Nov 2017

Column: Comment - Spirits (White) - A Word with Woodard

Following on from just-drinks' analysis of Diageo's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.


What can the spirits industry learn from Brown-Forman? - Comment 24 Oct 2017

Column: Comment - Spirits (White) - A Word with Woodard

Following on from just-drinks' analysis of Brown-Forman's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.


Why big spirits firms are willing to pay for potential - Comment 27 Jul 2017

Column: Comment - Spirits (White) - A Word with Woodard

This month, spirits columnist Richard Woodard takes a closer look at why the world's largest spirits firms are investing in relatively small brands. 


Why the spirits brands of the past should be wary of the future - Comment 6 Jul 2017

Column: Comment - Spirits (White) - A Word with Woodard

When your brand is steeped in history, how do you make it relevant to the consumers of today, without diluting that long-held cachet? Richard Woodard considers the dilemma facing the likes of Gruppo Campari's Grand Marnier and Remy Cointreau's Cointreau brands.


Why craft owes more to multinational brands than we're made to think - Comment 18 May 2017

Column: Comment - Spirits (White) - A Word with Woodard

In wanting to trumpet their credentials, craft spirits brands still owe much to the bigger, more-established brands in the segments. Richard Woodard believes beating up the big boys leaves craft brands open to charges of biting the hand that feeds them.


Has the race to premiumise made spirits forget the mainstream? - Comment 25 Apr 2017

Column: Comment - Spirits (White) - A Word with Woodard

It's the last thing the English language needs, but could a companion term to the verbally-ugly 'premiumisation' pass into everyday use in the years to come? Is 'mainstreamisation' – a neologism arguably even more hideous than the p-word – here to stay? Richard Woodard thinks so.


Millennials are not the only fruit for Absolut - Comment 4 Apr 2017

Column: Comment - Spirits (White) - A Word with Woodard

The saga of Absolut's travails in the US continues, with the mooted recovery in the Pernod Ricard-owned vodka brand's fortunes proving more elusive than the company had hoped. Are Millennials to blame? Richard Woodard reports.


What's coming up in spirits in 2017? - Predictions for the Year Ahead - Comment 19 Jan 2017

Column: Comment - Spirits (White) - A Word with Woodard

Following on from Chris Losh's look at the year ahead for wine and Stephen Beaumont's consideration of the future for beer, Richard Woodard looks at how the white spirits segment is shaping up for 2017.


How can Cognac bridge the gap between China and the US? - Comment 5 Jan 2017

Column: Comment - Spirits (White) - A Word with Woodard

To coincide with the release of just-drinks latest Spirits Essentials coverage, Richard Woodard considers the dangers facing the Cognac segment if it continues to operate solely at the extremes of China and the US.

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