80 results in the archive - showing page 1 of 3

What can the soft drinks industry learn from The Coca-Cola Co? - Comment 5 Jun 2018

Column: Comment - Soft Drinks & Water - A Bit of Corbett

With the FIFA World Cup tournament in Russia just around the corner, the most suitable analogy when considering The Coca-Cola Co's recent performance would be to look at how the group's brands are performing on the global stage and, ultimately, decide whether the company will win or lose.


Why Deposit Return Schemes are the ultimate option for soft drinks - Comment 24 May 2018

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Our soft drinks commentator returns! This month, Richard Corbett considers the Deposit Return Scheme concept and flags why the soft drinks industry should welcome it with open arms.


How the sugar tax has transformed the soft drinks category - Comment 12 Apr 2018

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Last week, the UK introduced its version of the sugar tax. But, as soft drinks commentator Richard Corbett explains, the fall-out from the move was becoming manifest long before its implementation.


How soft drinks can milk (or not) the vegan trend - Comment 15 Mar 2018

Column: Comment - Soft Drinks & Water - A Bit of Corbett

just-drinks' soft drinks commentator, Richard Corbett, returns this month with some advice on how companies can capitalise on the growing popularity of veganism among consumers.


Keurig Dr Pepper - A bit good. A bit bad - Comment 20 Feb 2018

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Late last month, Dr Pepper Snapple Group and Keurig Green Mountain agreed a merger - in effect an acquisition of the former by the latter - to create Keurig Dr Pepper. Our regular soft drinks commentator, Richard Corbett casts his expert eye over the development.


What's coming up in soft drinks in 2018? - Predictions for the Year Ahead - Comment 9 Jan 2018

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Throughout January, just-drinks' regular category commentators will give us their take on how 2018 is shaping up for their specialist subject. First up, soft drinks expert Richard Corbett considers the year ahead.


How The Coca-Cola Co can make a success of Coke Life II - Comment 1 Dec 2017

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Hot on the heels of the start of Coke Life's demise, The Coca-Cola Co has lined up a stevia-only version. But, how can the company ensure success this time around? Category commentator Richard Corbett has some suggestions.


Can Red Bull stop the Fever-Tree train? - Comment 7 Nov 2017

Column: Comment - Soft Drinks & Water - A Bit of Corbett

This month, Richard Corbett considers Fever-Tree's dominance of the premium mixer segment. Is there still room for any competition? And, if so, who could take a bite out of the group's share?


Why the coffee-consumption trend offers a sparkling future for juice - Comment 3 Oct 2017

Column: Comment - Soft Drinks & Water - A Bit of Corbett

This month, soft drinks commentator Richard Corbett considers how the changing face of coffee consumption in developed markets offers juice companies the chance to reap their rewards.


Can soft drinks producers catch the iced tea wave? - Comment 31 Aug 2017

Column: Comment - Soft Drinks & Water - A Bit of Corbett

This month, soft drinks commentator Richard Corbett turns his attention to the weird - and wonderful - world of iced tea, a segment that has been around for far longer than we think.


Ten reasons why the energy drinks bubble is far from bursting - Comment 1 Aug 2017

Column: Comment - Soft Drinks & Water - A Bit of Corbett

There is plenty of optimism around the future of the global energy drinks category, says Richard Corbett. Here are his ten reasons why the sector will continue to flourish.


Will PepsiCo 'Live to Tell' a Vita Coco success story? - Comment 28 Jun 2017

Column: Comment - Soft Drinks & Water - A Bit of Corbett

This month, soft drinks commentator Richard Corbett takes a look at Vita Coco, the market-leading coconut water brand that is reportedly in PepsiCo's sights.


The soft drinks opportunity from a hard Brexit - Comment 25 May 2017

Column: Comment - Soft Drinks & Water - A Bit of Corbett

It's coming up to a year since the UK shocked itself - and Europe - by voting to leave the European Union. Article 50 has now been triggered and Brexit, we have been told, means Brexit. Richard Corbett considers the likely fallout of the UK's departure for the country's soft drinks industry.


Is Coca-Cola Co making a Smartwater move with Glaceau? - Comment 2 May 2017

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Recent activity by The Coca-Cola Co behind Glaceau Smartwater has brought the enhanced water segment under Richard Corbett's nose. What are the company - and the segment's - chances of success?


How soft drinks brands have offended everyone, some of the time - Comment 18 Apr 2017

Column: Comment - Soft Drinks & Water - A Bit of Corbett

In the same month that PepsiCo's knuckles got a consumer-driven wrap, Richard Corbett looks back at the adverts that have tested brand loyalty in the soft drinks arena.


Where does 'craft' sit in soft drinks? - Comment 28 Feb 2017

Column: Comment - Soft Drinks & Water - A Bit of Corbett

While the term craft continues to dominate many areas of the drinks industry, the soft drinks category appears to be immune to the concept. Richard Corbett considers the opportunity, and looks at those who come closest to donning the craft mantle.


What's coming up in soft drinks in 2017? - Predictions for the Year Ahead - Comment 24 Jan 2017

Column: Comment - Soft Drinks & Water - A Bit of Corbett

just-drinks' preview of the year ahead continues. As our category commentators give us their views on what 2017 has in store, Richard Corbett chips in with his predictions for the soft drinks sector.


Why taking the hit in Asia is worth it for soft drinks - Comment 24 Nov 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Long considered a colourful place to do business, Asia has grown increasingly important for soft drinks companies who are chasing growth. Richard Corbett takes a look at the region and finds that the perceived risk is most certainly worth taking.


Why stevia can still win in soft drinks - Comment 21 Oct 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Consumer trends, along with government pressure and drinks companies' calorie pledges, mean the future for stevia is bright, regardless of its chequered past. Richard Corbett explains.


Why are sports drinks failing to ride the Olympic wave? - Comment 22 Sep 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

This month, soft drinks commentator Richard Corbett looks at the sports drinks category and considers its continued reliance on one market at a time when its global future should look considerably more upbeat.


Has Diet Coke passed its sell-by date? - Comment 16 Aug 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

This month, soft drinks commentator Richard Corbett looks at Coca-Cola's most successful brand extension and ponders its relevance in today's soft drinks arena.


How the hangover could be a marketing opportunity for soft drinks - Comment 12 Jul 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

We (nearly) all suffer from them, and yet we all counter them with different measures. Could the soft drinks industry be missing an opportunity to surf the hangover wave? Richard Corbett reports.


How soft drinks can win big when targeting adult consumers - Comment 21 Jun 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

At the turn of the century, Britvic paid what many considered at the time to be an awful lot of money for Orchid Drinks. The company made drinks for grown-ups - or, as they are more often known, adult soft drinks.


Is 2016 boom time for soft drinks in West Europe? - Comment 19 May 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

A mild start to the year in many West European markets, coupled with an earlier Easter, looks to have aided the fortunes of the region’s soft drinks category in the first quarter of 2016. In its soon-to-be published Quarterly Beverage Tracker, Canadean is set to predict a marginal increase in soft drinks demand in the year so far.


Will Ball Corp's patience for Rexam be rewarded with 2016 can bonanza? - Comment 12 May 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Like all mega takeover deals, Ball Corp's purchase of fellow can maker Rexam has been a long, drawn-out process. It was way back in February last year that the US$6.6bn agreement was first announced, and yet it took nearly a year to get the blessing of the European Commission.


What effect would a sugar tax have on India's burgeoning soft drinks category? - Comment 21 Apr 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Soft drinks marketers are always scratching their heads trying to establish new refreshment occasions for their drinks to exploit. Sometimes, these opportunities can be found in the most extraordinary channels. In Southern India, for example, salons have proved to be a surprise outlet for lemon & lime drinks like Sprite or 7 Up.


What will a UK sugar tax mean for soft drinks producers? - Comment 29 Mar 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

This month, Richard Corbett considers the impact of a sugar tax on the UK CSD market.


Is non-alcoholic beer a threat to soft drinks? - Comment 16 Feb 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

This month, Richard Corbett considers whether low-/no-alcohol beer could eat into soft drinks' share of throat.


What was the best European NPD in soft drinks & water in 2015? - Comment 21 Jan 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

The seasonal festivities tend to give way to a period of ideas, hopes and plans. In Europe, the soft drinks industry is looking to formulate its strategies for the coming year. Before that, Richard Corbett considers last year's soft drinks and water NPD in the region, and picks his favourite.


Balmy summer boosts bottled water in Western Europe - Comment 11 Nov 2015

Column: Comment - Soft Drinks & Water - A Bit of Corbett

A decade ago, West Europe accounted for nearly four in every ten litres of packaged water sold globally, according to Canadean. By the end of last year, that had shrunk to little more than a fifth. While the global market for packaged water has jumped by 75%, the West European market has managed to creep up by just 4% in the last ten years and 2014’s West European sales remain below that of their 2006 high water mark, when much of Europe basked in tropical weather conditions.

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