6,545 results in the archive - showing page 1 of 219

"There will be a reframing of consumers' creativity around this year's socialising" - just-drinks speaks to Natasha Curtin, global VP for Bombay Sapphire 27 Nov 2020

Column: The just-drinks Interview

Like many spirits brands, Bacardi-owned gin Bombay Sapphire has had to re-evaluate its marketing strategy this year. Through activations such as virtual tastings and experimentation, Bacardi has been encouraging consumers to express their creativity through the likes of mixology and art. Earlier this week, just-drinks spoke to Natasha Curtin, Bacardi's global VP for Bombay Sapphire, about the challenges the brand has faced in 2020, the impact of recurring lockdowns on consumer habits and how the gin is promoting artistic expression across the festive season.


How to tailor your spirits marketing to the consumer of today - and tomorrow - comment 26 Nov 2020

Column: Comment - Spirits (White) - A Word with Woodard

Virtue signalling is a very easy hole to fall down when it comes to marketing spirits brands - particularly today with the hyper-connected consumer. However, category commentator Richard Woodard believes he has found an activation that skirts the hole and ticks all the 21st Century spirits brand boxes.


Rita Ora's Próspero Tequila range - Product Launch 25 Nov 2020

Column: The Launch Pad - Product Launches

Rita Ora is bringing her Tequila brand to the UK with the help of Selfridges online.


Anheuser-Busch InBev's Beck’s Ice Premium Lager - Product Launch 25 Nov 2020

Column: The Launch Pad - Product Launches

Anheuser-Busch InBev has launched a moderate strength variant of its Beck's lager brand in India.


How hops could become part of beer's marketing lexicon - comment 25 Nov 2020

Column: Comment - Beer - Beaumont's Brews

In days gone by, the role of hops in brewing was only of interest to the true beer aficionado. Times have changed and, with the advent of the craft brewing boom, consumers know more about hops than brand owners give them credit for. Category commentator Stephen Beaumont believes this awareness offers a marketing opportunity for beer brands big and small.


Corporate Social Responsibility activations around the world - The IARD Digest - November 2020 25 Nov 2020

Column: The International Alliance for Responsible Drinking - Digest

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR and environmental activities. Here's a look at what's been going on in recent weeks.


Loch Lomond Group’s Glen Scotia 30 Year Old single malt Scotch whisky - Product Launch  24 Nov 2020

Column: The Launch Pad - Product Launches

Glen Scotia has introduced a new 30-year-old expression to its namesake single malt Scotch whisky range.


O'Hara's Spiced Rum's Sairen clear spiced rum range - Product Launch 24 Nov 2020

Column: The Launch Pad - Product Launches

UK spirits company O'Hara's Spiced Rum has launched a range of clear spiced rums under the brand name Sairen.


Heaven Hill Brands' Heaven Hill 85th Anniversary 13-Year-Old Bourbon whiskey - Product Launch 23 Nov 2020

Column: The Launch Pad - Product Launches

Heaven Hill Brands is celebrating the 85th anniversary of its US whiskey operations with a limited-edition bottling from its namesake Bourbon brand.


La Martiniquaise-Bardinet's Glen Moray 'Warehouse 1' range - Product Launch 23 Nov 2020

Column: The Launch Pad - Product Launches

La Martiniquaise-Bardinet has released details of the first in a new collection of single malts from its Glen Moray distillery.


Good One Soda releases Mulled Soda, Mince Pie hard seltzers for Christmas 20 Nov 2020

Column: The Launch Pad - Product Launches

UK hard seltzer producer Good One Soda has launched two festive flavours - Mulled Soda and Mince Pie - under its namesake brand.


Kyon Drinks' The Ppinger ginger soft drink - Product Launch 20 Nov 2020

Column: The Launch Pad - Product Launches

UK start-up Kyon Drinks has launched The Ppinger, a sparkling soft drink flavoured with ginger root extract.


Biden victory gives new impetus to drinks industry engagement on climate change - Sustainability Spotlight 19 Nov 2020

Column: Sustainability in Drinks

Ben Cooper assesses the impact of Joe Biden's election victory in the US on drinks companies' efforts to address climate change.


Crossip non-alcoholic spirits range - Product Launch 19 Nov 2020

Column: The Launch Pad - Product Launches

A UK drinks expert has developed a range of non-alcoholic spirits in a bid to capitalise on continued trends towards more mindful alcohol consumption.


Ocean Spray’s B1U functional drinks range - Product Launch 19 Nov 2020

Column: The Launch Pad - Product Launches

Ocean Spray Cranberries has created a functional drinks brand as the group looks to further tap into the health & wellness trend among US consumers.


Beam Suntory’s Maker’s Mark CommUNITY Batch Bourbon - Product Launch 19 Nov 2020

Column: The Launch Pad - Product Launches

Beam Suntory has partnered with a US hospitality charity to release a limited-edition expression of its Maker's Mark Bourbon brand.


Carlsberg's Somersby Hard Seltzer - Product Launch 18 Nov 2020

Column: The Launch Pad - Product Launches

Carlsberg has launched a hard seltzer in Singapore under its Somersby cider brand name.


Vinada alcohol-free wine - Product Launch 18 Nov 2020

Column: The Launch Pad - Product Launches

Netherlands start-up Vinada has kicked off US operations with the launch of its namesake 0%-abv wine brand in the country.


Diageo’s Crown Royal Noble Collection Aged Rye 16 Years - Product Launch 18 Nov 2020

Column: The Launch Pad - Product Launches

Diageo has added a fifth expression to the 'Noble Collection' series from its Crown Royal blended Canadian whisky brand.


Bottega’s Il Vino dei Poeti Prosecco Doc Rosé Brut - Product Launch 18 Nov 2020

Column: The Launch Pad - Product Launches

Bottega has become the latest producer to announce the release of a rosé Prosecco expression.


PepsiCo eyes "comfort and nostalgia" with US Pepsi Apple Pie launch 17 Nov 2020

Column: The Launch Pad - Product Launches

PepsiCo is looking to target trends for at-home baking with the launch of a limited-edition apple-pie-flavoured variant of flagship CSD Pepsi.


Juve & Camps Singular Gran Reserva Cava - Product Launch 17 Nov 2020

Column: The Launch Pad - Product Launches

Spanish wine producer Juvé & Camps has released a 100% Xarelo-lo Gran Reserva Brut Nature Cava.


Has COVID vaccine turned us from bears to bulls, have company presentations lost their fun and has 'innovation' become a dirty word? - The just-drinks Analyst 17 Nov 2020

Column: The just-drinks Analyst

The recent announcements of a vaccine for COVID-19 have got in-house analyst Ian Shackleton all a-flutter. Should we be concerned, though, that he's now worried about the end of bears, the end of company pizzazz and the end of innovation efforts in the beverages industry?


Constellation Brands' State of Light low-abv wine range - Product Launch 17 Nov 2020

Column: The Launch Pad - Product Launches

Constellation Brands' Australian division is looking to capitalise on the health & wellness trend among consumers in the country with a three-strong line of lower-abv "premium" wines from New Zealand.


Anheuser-Busch InBev's Bud Light Chelada Fuego - Product Launch 16 Nov 2020

Column: The Launch Pad - Product Launches

Anheuser-Busch InBev has launched a hot sauce version of Bud Light Chelada.


Blake's Hard Cider's Berry Cranders winter cider - Product Launch 13 Nov 2020

Column: The Launch Pad - Product Launches

Blake's Hard Cider is targeting the US holidays with a seasonal release from its namesake brand.


How to engage consumers with your virtual event - consumer trends 12 Nov 2020

Column: Consumer Trends

In a year of social distancing and shutdowns, one word has been on the lips of many in business: pivot. The organisations and individuals that appear to be weathering the storm best are the ones that realised that in order to survive. they would need to change tack - and quickly.


Zamora Co enters Amaretto with Villa Massa extension 12 Nov 2020

Column: The Launch Pad - Product Launches

Zamora Co has added to its portfolio and stepped into the almond liqueur category with Villa Massa Amaretto.


Royal Tokaji’s 2016 Aszú wines - Product Launch 12 Nov 2020

Column: The Launch Pad - Product Launches

Hungarian wine producer Royal Tokaji has released a raft of sweet wines from its 2016 vintage.


Mackmyra’s Moment Körsbärsrök single malt whisky - Product Launch 12 Nov 2020

Column: The Launch Pad - Product Launches

Swedish distiller Mackmyra has launched a limited-edition whisky as part of its ‘Moment’ series.

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