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Excellence Rankings 2022

In Focus: Paragon Liquors

A premium Asian drinks producer and distributor ranked in our Environmental category

A premium Asian drinks producer and distributor ranked in our Environmental category

Rankings

RankCategoryArea
CommendedExcellenceEnvironmental

The Verdict

Paragon Liquors is a notable and growing brand in the Asian premium beverage market. The company led by CEO Christopher Liang has already made a splash with respected brands including Gladstone Vineyard hailing from New Zealand, the award-winning Silkie Whiskey from Ireland and the novel and environmentally conscious Phenomenal beWater™, a canned water offering from Vietnam.

It is its canned water offering that wins Paragon recognition in our Rankings this year in the Environmental category. While the concept of plastic-free canned water is something being pursued by several companies globally, Paragon has taken the extra step of analysing and overhauling its water production too. The company sources from municipal supplies (the likes of over ground reservoirs) rather than groundwater sources which are at risk from overuse and pollution.

The water itself is in filtered using both an advanced reverse osmosis process and UV light and then packaged in cans sourced from Ball Corporation, which has been making its own strides in the sustainability fields in its aluminium production.

“While the concept of plastic-free canned water is something being pursued by several companies globally, Paragon has taken the extra step of analysing and overhauling its water production too.”

Profile

Advocating the use of pure and environmental-friendly packaging; alongside natural and organic raw materials of finest quality; we provide an exquisite range of refined and sophisticated beverages that caters to the epicurean desires across the Asia Pacific region.

Paragon Trading Asia Limited is a premium producer and distributor of an eclectic range of fine and rare wines and spirits from New Zealand, Ireland, and SouthEast Asia.
We seek to bring unique opportunities, stories and memorable flavors to the Asian customers who are open to redefining luxury, innovation and the ways with which they experience the world. Paragon is also a believer in authenticity, craftsmanship and sustainability, values that speak for themselves and are represented in every one of its product offerings.

Paragon Trading Asia has the distribution rights in Asia-Pacific area of a variety of foreign wine and beverage brands, among which the most notable are Gladstone from Wairarapa, New Zealand and Silkie Whiskey from Ireland and a revolutionary concept of beWater™ Phenomenal aluminium canned purified water.

Established in 1986, Gladstone Vineyard has long been recognised as a pioneering and iconic New Zealand wine producer. Its wines are a true expression of the region’s people, place and time from the alluvial terraces of the ancient Ruamahanga riverbed in beautiful Wairarapa.

Focusing on a select few French grape varieties including pinot noir, pinot gris and sauvignon blanc. We are passionate about the high-quality production of our wines with a minimum of 90 Robert Parker points (Wine Advocate) and establishing ourselves as a leader of New World wines.

We are the distributor of Award-winning premium whiskies and gins sourced from our own distillery in Carrick, Ireland. A new entry in the Asia Pacific market, the Silkie Whiskey, is Winner of several Gold Medal awards for being ‘the best blended whisky in the world’ at the World Whisky Fair 2021.

An environmentally friendly alternative to plastic bottled water, beWater™ Phenomenal was created to help eliminate single-use plastics and reduce impact on the natural water table in one of the fastest sinking areas in the world.

beWater™ Phenomenal is produced from municipal water sources and filtered with ISO-certified advanced reverse osmosis and UV light for a fresh and clean taste. Available in recyclable aluminium socially sustainable, and convenient to enjoy.

Paragon’s strategy over the next five years is to increase its market share for up to 20% across the Asia Pacific including Hong Kong, Japan, South Korea Thailand and China. A range of marketing campaigns has been launched across the region with large supermarkets, luxury hotels and private clubs.

Soon, you will find our Phenomenal purified water brand across Hong Kong and Greater China. Its distinctive aqua blue outer package made of environmentally friendly aluminium is reminiscent of the blue sea. You will also start enjoying the exquisite flavours of our wine and spirits in luxury hotels or private clubs across the Asia Pacific region.

Christopher Liang, the Chairman and CEO of Paragon Trading Asia, has a vast network of contacts in the catering industry in the APEC region.
Out of his love for western wine culture, he established The Hong Kong Wine Culture Chamber in 2021 to provide the metropolis with more wine related events, viticultural educational programs, and privileged access to premium wine imports at an affordable price point.

Christopher a Canadian Chinese dual national, with footprints in North and South America; Asia; Europe and Australasia. He is certified Whisky Ambassador and WSET award holder as well as the appointed brand ambassador for the abovementioned range of beverage products. Christopher is confident that the best drinks always taste better when shared, and he looks forward to sharing them with you at one of his upcoming of wine tastings events.

Paragon Trading Asia is based in Hong Kong where its beverage trading business in the Asia-Pacific region will be managed.

Contact Details:

Paragon Trading Asia Limited

www.wandsculture.com

Telephone: (852) 5188 5189

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