just-drinks authors and correspondents
Tom Vierhile, Innovation Insights Director at Datamonitor
Columns by Tom Vierhile, Innovation Insights Director at Datamonitor
Every month, Tom Vierhile from Datamonitor considers the latest NPD in drinks.
Articles by Tom Vierhile, Innovation Insights Director at Datamonitor
The beer industry’s obsession with craft beer may have hit a peak of sorts with Anheuser-Busch InBev’s snarky Super Bowl ad mocking craft beer lovers as soft and undeserving of “brewed the hard way” beer like Budweiser. Controversy aside, large brewers now seem to be looking beyond craft beer as the next great growth opportunity by embracing new flavoured malt beverages (FMBs) proliferating in cocktail-inspired flavours.
'Beauty from within' is a concept that has captivated and confounded global beverage makers for years. The last great burst of innovation took place around 2008 and was short-lived, as a tanking global economy dragged promising “beauty from within” concepts like Nestle’s Glowelle down with it. But, with chatter about “beauty from within” growing again and new product innovation on the rise, is the beauty drink concept finally on the cusp of great things?“Beauty from within” is a concept that has captivated and confounded global beverage makers for years. The last great burst of innovation took place around 2008 and was short lived as a tanking global economy dragged promising concepts like Nestle’s Glowelle down with it. But, with chatter about 'beauty from within' growing again and new product innovation on the rise, is the beauty-drink concept finally on the cusp of great things?
The success of craft beer may be one of the biggest success stories in packaged beverages in the last 50 years. Craft beer currently accounts for over 14% of the overall beer market in the US and craft beer production nearly doubled between 2011 and 2014, according to the country's Brewers Association.
The next frontier for the beer market is not your local bar or pub, or the beer cooler at your nearby supermarket; it’s your kitchen counter.
The craft cocktail trend that has been percolating in pubs, bars and restaurants worldwide is finally coming home. Craft cocktails are making house calls today, thanks to a fresh generation of innovative mixers that help consumers create new mixed drinks at home.
This month, Tom Vierhile from Datamonitor considers the latest entrants into the cold-pressed juices category.
This month, Tom Vierhile from Datamonitor considers the blending of drinks sectors in the NPD arena.
With CSDs battling the anti-sugar lobby, Tom Vierhile takes a look at an alternative to sweet soft drinks. Let's not knock it until we've tried it, though, okay?
Has Tom Vierhile discovered the sugar-alternative silver bullet?
For a product that has endured more than half a century of consumption declines in the US market alone, fluid milk is behaving surprisingly energetically these days. A flurry of innovation in new cow’s milk products may at last have the potential to revitalise a sector that has been in the doldrums for decades.
- Spirits - Where does 'Craft' End and 'Mass' Begin?
- Brewers go Crazy over Flavoured Malt “Cocktails”
- What do A-B InBev results mean for SABMiller deal?
- Mike’s Hard Lemonade Could Be a Hard Sell
- just The Preview - Anheuser-Busch InBev's Q4 & FY
- Diageo "smart bottle" targets consumers at home
- Suntory whiskey seeks to "eclipse" Diageo, Pernod
- Tesco reinstates Dan Jago following suspension
- Diageo adds Dubai to Johnnie Walker skyline series
- Asahi Beverages CEO to step down - report
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Wine, 2014 and the future
- Spirits and RTDs, 2014 and the future
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Beam Suntory Inc. - Strategy and SWOT Report