just-drinks authors and correspondents

Columns by Stephen Beaumont

Comment - Beer - Beaumont's Brews

Award-winning writer and author Stephen Beaumont gives us his monthly thoughts on what is keeping the global beer industry busy.

Articles by Stephen Beaumont

How much do consumers care about the ingredients in their beer? - Comment 21 February 2019

Earlier this month, a very public row broke out in the US over ingredients claims in the nation's beers. Stephen Beaumont takes a look at the in-fighting, but remains unconvinced of the need for such concerns.

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What's coming up in beer in 2019? - Predictions for the Year Ahead - Comment 22 January 2019

Our category commentators are all looking forward this month, sharing their forecasts for the year ahead. Next up, we have Stephen Beaumont with his thoughts on the next 12 months in the global beer category.

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How the global beer category will face the growth challenges of the future - Comment 6 December 2018

Bringing the curtain down on 2018, our resident beer commentator, Stephen Beaumont, looks at the growth-driving strategies of the past and predicts how these strategies will morph in the coming years.

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Will South America drive the next wave of craft beer growth? - Comment 25 October 2018

Our resident beer commentator returns, not just for his latest look at the beer world, but also from his travels. Stephen Beaumont tells us about his time spent in South America this month, and why he thinks the region is set to hog the craft beer headlines going forward.

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What brewers need to be aware of before stepping into cannabis - Comment 25 September 2018

With brewers eyeing the cannabis industry with both interest and enthusiasm, beer commentator Stephen Beaumont has some words of warning for them, before they take their first steps into unknown territory.

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Do consumers know about beer terminology as well as you do? - Comment 30 August 2018

When a brewer talks about the value category, does the consumer understand what is meant? How about premium? Super-premium? And, what about craft? just-drinks' beer commentator, Stephen Beaumont, considers whether these terms mean as much to consumers as they clearly do to the global brewing industry.

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Are beer festivals worth the time and expense it takes to participate in them? - Comment 26 July 2018

As July gently turns to August, we enter what must be considered the heart of beer festival season.

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What is beer's biggest problem? - Comment 26 June 2018

A trip to Belgium earlier this year provided some home truths for our resident beer commentator, Stephen Beaumont: While brewers have done well to break out beyond the traditional flavour brackets, they are coming unstuck on getting these under the noses of most consumers.

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What can the brewing industry learn from Anheuser-Busch InBev? - Comment 29 May 2018

If there is a single overriding lesson to be learned from just-drinks' analysis of Anheuser-Busch InBev's performance over the last five years, it is one more obvious than a pint of IPA at a Champagne tasting. Put bluntly, that lesson is: Global expansion + cost reduction = increased profitability.

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Why a growing craft brewer isn't always a takeover target – Comment 17 May 2018

Last month, the US trade organisation for craft brewers, the Brewers Association, released a most interesting list. just-drinks' resident beer commentator, Stephen Beaumont takes a closer look at the chart of the fastest-growing US craft brewers in 2017.