just-drinks authors and correspondents

Sophie Chadwick, account director at Peppermint Soda

Articles by Sophie Chadwick, account director at Peppermint Soda

Which drinks brands are playing the social media game and winning?Which drinks brands are getting it right on social media? - Industry Comment 14 August 2017

Social media has become an integral part of marketing for most brands, and it works particularly well for drinks, both soft and alcoholic. However, making the most of social media requires skill – there are plenty of brands getting it right, and just as many getting it wrong. The key to social media success is knowing what works best for each channel.




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