just-drinks authors and correspondents

Sophia Holliday, global innovations & trend consultant at The IWSR

Articles by Sophia Holliday, global innovations & trend consultant at The IWSR

The IWSR has published its latest Global Trends Report this weekResearch in Focus - Race to Innovate Blurs Drinks Category Lines 15 October 2014

The increasingly fast-paced rise and fall of trends is having a major impact on the global drinks market. Consumers have begun not only to expect, but also demand, the continued innovation of categories and products, according to the IWSR’s Global Trends Report 2014.


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