just-drinks authors and correspondents

Richard Woodard

Richard WoodardBiography

A trained newspaper journalist, Richard Woodard was editor of the drinks trade magazine Wine & Spirit International from 2000 to 2005, responsible for writing, commissioning and producing a broad range of business-related content relevant to the international drinks industry.

He now works freelance and is a regular contributor to just-drinks.com, Decanter, The Spirits Business, The Drinks Business and Imbibe, among others.

Columns by Richard Woodard

Comment - Spirits - A Word with WoodardComment - Spirits - A Word with Woodard

Resident columnist and spirits know-it-all Richard Woodard provides his monthly take on the latest in the global white spirits industry.

Articles by Richard Woodard

Diageo's 15-year-old Buchanan's is the brand's first foray into the blended malt subcategory Diageo’s Buchanan’s Select 15-Year-Old Blended Malt - Product Launch 13 July 2018

Diageo-owned blended Scotch whisky brand Buchanan’s has made its first foray into the blended malt subcategory with the launch in the US of Buchanan’s Select 15-Year-Old.


Britvic's new Purdey's campaignBritvic realigns Purdey's as natural energy drink 13 July 2018

Britvic GB has announced a repositioning of its Purdey’s brand, with a stronger focus on its energy credentials aimed at targeting the "natural energy" consumer opportunity.


The latest spirits insights research from just-drinks and The IWSR looks at the gin segmentHow will the coming years treat the gin segment? - Research in Focus 12 July 2018

As the global gin bandwagon rolls on, growth is set to continue in the vast majority of markets around the world – although the US is yet to fulfil its potential.


The latest global spirits insights report from The IWSR and just-drinks looks at the continuing growth in the gin segmentGin boom continues as short-term prospects look bright - research 12 July 2018

The stellar rate of growth in the global gin segment is set to continue, with 19 out of its top 20 global markets predicted to expand sales to 2021, according to the new Global Gin Insights report from just-drinks and The IWSR.


Constellation's newly-purchased Four Corners Brewing makes Constellation Brands buys Hispanic-influenced Four Corners Brewing 11 July 2018

Constellation Brands has acquired "bicultural" Texas-based beer maker Four Corners Brewing for an undisclosed sum.


Diageo ramps up Johnnie Walker heritage focus with short film - video 11 July 2018

Diageo has launched a new promotional video designed to offer people a behind-the-scenes look at the heritage and making of its leading blended Scotch whisky brand, Johnnie Walker.


A-B launched the internet-enabled Office Bud-e at the start of last yearAnheuser-Busch InBev links up with Drizly for US smart fridge deliveries 11 July 2018

Online alcohol marketplace Drizly has signed up as delivery partner for brewer Anheuser-Busch’s Internet of Things-enabled smart fridge, the Office Bud-e.


Edrington's 'Cube' tour will be on show at New York City's Grand Central StationEdrington unveils virtual tour to drum up distillery interest 11 July 2018

Edrington-owned single malt whisky The Macallan is aiming to spread awareness about its new GBP140m (US$186m) distillery with a new "virtual tour" of the plant.


Highland Spring was told to remove its advertising for the drawUK ad watchdog warns Highland Spring over online prize claims 11 July 2018

Mineral water brand Highland Spring has been rapped by UK advertising watchdog the ASA over a "misleading" online prize draw featured on its labels.


Bourbon has been in strong growth in China for the past few yearsUS spirits industry issues warning as China sets tariffs 9 July 2018

China’s introduction of a 25% tariff on US whiskey imports could "put the brakes on an American export success story", US trade association the Distilled Spirits Council has warned




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