just-drinks authors and correspondents

Richard Woodard

Biography

A trained newspaper journalist, Richard Woodard was editor of the drinks trade magazine Wine & Spirit International from 2000 to 2005, responsible for writing, commissioning and producing a broad range of business-related content relevant to the international drinks industry.

He now works freelance and is a regular contributor to just-drinks.com, Decanter, The Spirits Business, The Drinks Business and Imbibe, among others.

Columns by Richard Woodard

Comment - Spirits (White) - A Word with Woodard

Resident columnist and spirits know-it-all Richard Woodard provides his monthly take on the latest in the global white spirits industry.

Articles by Richard Woodard

Why there must be more to your spirits brand than provenance and quality - Part II - comment 24 March 2020

Earlier this month, category commentator Richard Woodard set the cat among the spirits pigeons when he argued that there's more to a successful spirits brand than the traditional cues. Richard returns to our pages here with... more of the same.

Heineken Performance Trends 2015-2019 - results data 12 March 2020

In mid-February, Heineken reported a 5.6% rise in sales from the 12 months of 2019. Here, just-drinks picks through the brewer's performance over the past five years for the trends that are set to affect the future for the company, specifically, and for the global beer category, more broadly.

Carlsberg Performance Trends 2015-2019 - results data 5 March 2020

In early-February, Carlsberg reported a 3.2% rise in its sales from 2019. Here, just-drinks picks through the brewer's performance over the past five years for the trends set to affect the company, specifically, and the global beer category, more broadly.

Why there must be more to your spirits brand than provenance and quality - comment 5 March 2020

More than ever, the spirits industry is obsessed with buzzwords. In his latest outing for just-drinks, however, category commentator Richard Woodard suggests terms like 'provenance' and 'quality' play a smaller part in the consumer's decision-making process than we would believe.

Pernod Ricard invites UK Jameson consumers to 'Join In' - video 2 March 2020

The UK division of Pernod Ricard is planning a "multi-million-pound" advertising push behind its market-leading Jameson Irish whiskey brand in the run-up to St Patrick's Day.

Treasury Wine Estates rolls out Blossom Hill Gin Fizz in RTD cans 2 March 2020

Treasury Wine Estates has expanded the available formats for its Blossom Hill Gin Fizz wine and gin mix to include RTD cans.

Bacardi’s Martini Non-Alcoholic Aperitivo - Product Launch 2 March 2020

Bacardi-owned Martini brand is aiming to tap into the growing demand for non-alcoholic drink options with the launch of two new 'aperitivo' drinks in the UK.

Harpoon Brewery’s Harpoon DragonWeisse - Product Launch 2 March 2020