just-drinks authors and correspondents

Richard Woodard

Richard WoodardBiography

A trained newspaper journalist, Richard Woodard was editor of the drinks trade magazine Wine & Spirit International from 2000 to 2005, responsible for writing, commissioning and producing a broad range of business-related content relevant to the international drinks industry.

He now works freelance and is a regular contributor to just-drinks.com, Decanter, The Spirits Business, The Drinks Business and Imbibe, among others.

Columns by Richard Woodard

Comment - Spirits (White) - A Word with WoodardComment - Spirits (White) - A Word with Woodard

Resident columnist and spirits know-it-all Richard Woodard provides his monthly take on the latest in the global white spirits industry.

Articles by Richard Woodard

Has just-drinks' spirits commentator been unstuck by Pernod Ricard's recent purchase of a holding in Japanese gin brand Ki No BiWhy there must be more to your spirits brand than provenance and quality - Part II - comment 24 March 2020

Earlier this month, category commentator Richard Woodard set the cat among the spirits pigeons when he argued that there's more to a successful spirits brand than the traditional cues. Richard returns to our pages here with... more of the same.


Jean-François van Boxmeer will step down as Heineken CEO later this yearHeineken Performance Trends 2015-2019 - results data 12 March 2020

In mid-February, Heineken reported a 5.6% rise in sales from the 12 months of 2019. Here, just-drinks picks through the brewer's performance over the past five years for the trends that are set to affect the future for the company, specifically, and for the global beer category, more broadly.


Cees 't Hart has been Carlsberg's CEO since mid-2015Carlsberg Performance Trends 2015-2019 - results data 5 March 2020

In early-February, Carlsberg reported a 3.2% rise in its sales from 2019. Here, just-drinks picks through the brewer's performance over the past five years for the trends set to affect the company, specifically, and the global beer category, more broadly.


William Grant & Sons' Hendrick's avoids talking of provenance and quality, yet remains a hugely successful gin brandWhy there must be more to your spirits brand than provenance and quality - comment 5 March 2020

More than ever, the spirits industry is obsessed with buzzwords. In his latest outing for just-drinks, however, category commentator Richard Woodard suggests terms like 'provenance' and 'quality' play a smaller part in the consumer's decision-making process than we would believe.


Pernod Ricard invites UK Jameson consumers to 'Join In' - video 2 March 2020

The UK division of Pernod Ricard is planning a "multi-million-pound" advertising push behind its market-leading Jameson Irish whiskey brand in the run-up to St Patrick's Day.


TWE's Blossom Hill Gin Fizz will now be available in 20cl cansTreasury Wine Estates rolls out Blossom Hill Gin Fizz in RTD cans 2 March 2020

Treasury Wine Estates has expanded the available formats for its Blossom Hill Gin Fizz wine and gin mix to include RTD cans.


Martini.s alcohol-free Vibrante and FlorealeBacardi’s Martini Non-Alcoholic Aperitivo - Product Launch 2 March 2020

Bacardi-owned Martini brand is aiming to tap into the growing demand for non-alcoholic drink options with the launch of two new 'aperitivo' drinks in the UK.


Harpoon DragonWeisse contains dragon fruit as an ingredientHarpoon Brewery’s Harpoon DragonWeisse - Product Launch 2 March 2020

Harpoon Brewery’s Harpoon DragonWeisse - Product Launch


The rum is said to be based on a recipe from J Wray & Nephew and Appleton EstateChris Blackwell’s Blackwell Rum 007 Limited Edition - Product Launch 2 March 2020

Island Records founder Chris Blackwell has unveiled a James Bond-themed limited-edition of Blackwell Rum, made in Jamaica by J Wray & Nephew.


Harrogate Water CEO James Cain celebrates the deal with Danone UK's James PearsonDanone to take control of UK's Harrogate Water 26 February 2020

Danone is to acquire a majority stake in family-owned UK company Harrogate Water, owner of the Harrogate Spring Water brand.




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