just-drinks authors and correspondents

Richard Woodard

Richard WoodardBiography

A trained newspaper journalist, Richard Woodard was editor of the drinks trade magazine Wine & Spirit International from 2000 to 2005, responsible for writing, commissioning and producing a broad range of business-related content relevant to the international drinks industry.

He now works freelance and is a regular contributor to just-drinks.com, Decanter, The Spirits Business, The Drinks Business and Imbibe, among others.

Columns by Richard Woodard

Comment - Spirits - A Word with WoodardComment - Spirits - A Word with Woodard

Resident columnist and spirits know-it-all Richard Woodard provides his monthly take on the latest in the global white spirits industry.

Articles by Richard Woodard

Non-Scotch Whisky Essentials 2016Today's Market Trends - Non-Scotch Whisky Essentials, Part II 22 June 2016

just-drinks, in association with The IWSR, presents this seven-part review of the non-Scotch whisky category. In part two, we consider the sector's performance on a by-market basis.


Non-Scotch Whisky Essentials 2016Tomorrow's Market Trends - Non-Scotch Whisky Essentials, Part III 22 June 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part three, we look at what the future trends will be for the sector.


Non-Scotch Whisky Essentials 2016Key Brands Performance - Non-Scotch Whisky Essentials, Part IV 22 June 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part four, we turn our attention to the major whisk(e)y brands.


Non-Scotch Whisky Essentials 2016Category Trends - Non-Scotch Whisky Essentials, Part V 22 June 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part five, we look at the consumer and category trends that have come into play for the sector.


Non-Scotch Whisky Essentials 2016Category Challenges & Innovations - Non-Scotch Whisky Essentials, Part VI 22 June 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In the final part, we look at the challenges facing the segment and the opportunities that innovation will offer in the months and years ahead.


Non-Scotch Whisky Essentials 2016The Non-Scotch whisky category today - An introduction - Non-Scotch Whisky Essentials, Part I 21 June 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part one, we look at how the sector has performed in recent years.


A sale of Finlandia could make Brown-Forman over-reliant on whisk(e)yIs Brown-Forman putting too many eggs in one basket? - Comment 14 June 2016

Brown-Forman's recent strategic moves represent a narrowing of the company's focus on its core strengths: Whisk(e)y in all its forms, with Tequila playing a supporting role. The big question now is whether that process should continue to its logical conclusion with the disposal of Finlandia vodka, a brand that has hardly been a star performer in recent times.


Scotch Whisky Essentials 2016The Scotch whisky category today - An introduction - Scotch Whisky Essentials, Part I 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In part one, we look at how the sector has performed in recent years.


Today's Market Trends - Scotch Whisky Essentials, Part II 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In part two, we consider the sector's performance on a by-market basis.


Tomorrow's Market Trends - Scotch Whisky Essentials Part III 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In part three, we look at what the future trends will be for the sector.


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