just-drinks authors and correspondents

Richard Woodard

Richard WoodardBiography

A trained newspaper journalist, Richard Woodard was editor of the drinks trade magazine Wine & Spirit International from 2000 to 2005, responsible for writing, commissioning and producing a broad range of business-related content relevant to the international drinks industry.

He now works freelance and is a regular contributor to just-drinks.com, Decanter, The Spirits Business, The Drinks Business and Imbibe, among others.

Columns by Richard Woodard

Comment - Spirits - A Word with WoodardComment - Spirits - A Word with Woodard

Resident columnist and spirits know-it-all Richard Woodard provides his monthly take on the latest in the global white spirits industry.

Articles by Richard Woodard

Do large volume sales make your brand dreadful?Why craft owes more to multinational brands than we're made to think - Comment 18 May 2017

In wanting to trumpet their credentials, craft spirits brands still owe much to the bigger, more-established brands in the segments. Richard Woodard believes beating up the big boys leaves craft brands open to charges of biting the hand that feeds them.


Pernod Ricard's Passport Scotch whisky is unashamedly a mainstream brandHas the race to premiumise made spirits forget the mainstream? - Comment 25 April 2017

It's the last thing the English language needs, but could a companion term to the verbally-ugly 'premiumisation' pass into everyday use in the years to come? Is 'mainstreamisation' – a neologism arguably even more hideous than the p-word – here to stay? Richard Woodard thinks so.


The latest Global Scotch Insights report from just-drinks and The IWSR was published earlier this yearScotch whisky sales set to soar, despite recent struggles - research 20 April 2017

Worldwide sales of Scotch whisky are poised for a remarkable resurgence in the coming years, led by the continued march of malts and a recovery in blended Scotch sales, according to recent research.


The latest Global Scotch Insights report from just-drinks and The IWSR was published earlier this yearWhy Scotch must drop the 'malts good, blends bad' mantra - Research in Focus 20 April 2017

Scotch whisky is contemplating a brighter future after three consecutive years of falling global sales, according to the latest joint Global Insights report from just-drinks and The IWSR. While worldwide consumption of blended Scotch and single malts fell slightly in 2015 – down 0.2% to just under 94m nine-litre cases – the early signs from 2016 are positive, and the years to come look brighter still.


Is the Milennial consumer vodka's silver bullet?Millennials are not the only fruit for Absolut - Comment 4 April 2017

The saga of Absolut's travails in the US continues, with the mooted recovery in the Pernod Ricard-owned vodka brand's fortunes proving more elusive than the company had hoped. Are Millennials to blame? Richard Woodard reports.


The joint-report from just-drinks and The IWSR into Champagne and sparkling wine is published this weekBlip belies Champagne & sparkling wine's healthy future - Research in Focus 3 April 2017

There are good times ahead for sparkling wine producers all over the world, including Champagne, according to the latest joint just-drinks/IWSR Global Insights report – with non-Champagne fizz set for dramatic growth. At first glance, that might look surprising. After all, overall sparkling wine consumption (including Champagne) only expanded by 0.3% in 2015, with Champagne bucking the recent trend by outperforming its global competition.


The latest joint-report from just-drinks and The IWSR looks at the Champagne and sparkling wine categoriesFuture looks "spectacular" for Champagne, sparkling wine - research 3 April 2017

Champagne and sparkling wine are poised for a period of strong and uninterrupted growth in the years ahead, according to recent research compiled by just-drinks and The IWSR.


just-drinks and The IWSR's Global Vodka Insights report is available nowGlobal sales slide masks premium opportunity for vodka - research 6 March 2017

Global vodka sales are set for continued declines over the next five years, but the prospects for the premium-and-above price segments are brighter, according to recent research from just-drinks and The IWSR.


just-drinks and The IWSR's joint Global Cognac Insights report was published late last yearCognac set for future growth, with China and the US as engines - research 27 February 2017

The strong growth for Cognac is poised to continue in the coming years, according to recent research, driven by increased consumption in the US, China and the UK.


just-drinks and The IWSR's joint Global Gin Insights report was published late last yearPremium lift set to counter mainstream slump in global gin category - research 22 February 2017

The ongoing revival of the gin category in markets like the UK and Spain conceals a complex and fragmented global picture where overall consumption is still falling, according to the latest Global Gin Insights joint report from just-drinks and the IWSR.


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