just-drinks authors and correspondents
A trained newspaper journalist, Richard Woodard was editor of the drinks trade magazine Wine & Spirit International from 2000 to 2005, responsible for writing, commissioning and producing a broad range of business-related content relevant to the international drinks industry.
He now works freelance and is a regular contributor to just-drinks.com, Decanter, The Spirits Business, The Drinks Business and Imbibe, among others.
Columns by Richard Woodard
Resident columnist and spirits know-it-all Richard Woodard provides his monthly take on the latest in the global white spirits industry.
Articles by Richard Woodard
For a spirits brand, what does being a “category leader” mean? Is it purely a blunt measure of cases sold? Profit made? Or something more elusive and nebulous? Richard Woodard, gin in hand, investigates.
The aim of all brand owners is to secure consumer loyalty above all competitors. But, as Richard Woodard suggests, this might be an unattainable - and hence unrealistic - aim.
Following a flurry of activity in the Tequila sector last month, has Diageo finally returned to the point it had previously reached when it handled Jose Cuervo? Richard Woodard compares then to now.
Flavoured vodka may have hit a bump in the US, but there's a major opportunity in global markets for the sub-category, argues Richard Woodard.
Russian Standard distribution arm Roust Inc has taken over the marketing and distribution of Jose Cuervo Tequila in Russia from Whitehall Group.
Industry group the Scotch Whisky Association (SWA) is investing GBP500,000 (US$820,000) in a new fund to tackle alcohol-related harm in Scotland.
Family-owned Robinsons Brewery has launched the first London billboard campaign in its 175-year history – to advertise Iron Maiden ale Trooper.
Lager remains the beer style of choice for Americans, with consumers preferring it to ale by a wide margin, according to a survey carried out in the US for Anheuser-Busch (A-B).
Westons Cider-owned Stowford Press has launched its first London Underground ad campaign in a bid to target party-goers in the run-up to Christmas.
Category definitions are an on-going minefield in parts of the spirits industry. Gin, rum and Tequila have all suffered from muddled thinking. But none compare to what absinthe has experienced. Here, Richard Woodard wages war on the red-tape wretchedness that surrounds the category
- Analysis - SABMiller to add bolt-ons in Africa?
- A-B InBev's Move on Tennent's Super Makes Sense
- India: Everyone's Favourite Spirits Market
- Brand Diversification Driving Craft Brewery Growth
- Analysis - Stock Spirits: Poland's number one
- Diageo scraps Arthur's Day, but singer left sad
- Pernod Ricard's Café de Paris Pear, Pomegranate
- PepsiCo CEO sees "profound" change in US consumers
- William Grant sinks GBP185,000 into "No" camp
- SodaStream silent on John Lewis pullout in UK