just-drinks authors and correspondents

Richard Corbett

Richard CorbettBiography

Richard Corbett has worked in the drinks industry for 13 years, ten of which were spent researching for Beverage Research Specialist Canadean. He has been the market analyst with Soft Drinks International since early-2004.

Columns by Richard Corbett

Comment - Soft Drinks & Water - A Bit of CorbettComment - Soft Drinks & Water - A Bit of Corbett

Each month, Richard Corbett casts his eye over the soft drinks & water categories.

Articles by Richard Corbett

The scene is set for stevia to shine, so long as its past does not set precedentWhy stevia can still win in soft drinks - Comment 21 October 2016

Consumer trends, along with government pressure and drinks companies' calorie pledges, mean the future for stevia is bright, regardless of its chequered past. Richard Corbett explains.

The sports drinks segment needs to re-engage with consumers in Western Europe, argues Richard CorbettWhy are sports drinks failing to ride the Olympic wave? - Comment 22 September 2016

This month, soft drinks commentator Richard Corbett looks at the sports drinks category and considers its continued reliance on one market at a time when its global future should look considerably more upbeat.

Has Diet Coke passed its sell-by date? - Comment 16 August 2016

This month, soft drinks commentator Richard Corbett looks at Coca-Cola's most successful brand extension and ponders its relevance in today's soft drinks arena.

Could the hangover be an opportunity for the soft drinks category?How the hangover could be a marketing opportunity for soft drinks - Comment 12 July 2016

We (nearly) all suffer from them, and yet we all counter them with different measures. Could the soft drinks industry be missing an opportunity to surf the hangover wave? Richard Corbett reports.

Britvic is on the hunt for the next J20 success storyHow soft drinks can win big when targeting adult consumers - Comment 21 June 2016

At the turn of the century, Britvic paid what many considered at the time to be an awful lot of money for Orchid Drinks. The company made drinks for grown-ups - or, as they are more often known, adult soft drinks.

Soft drinks gain fizz in EuropeIs 2016 boom time for soft drinks in West Europe? - Comment 19 May 2016

A mild start to the year in many West European markets, coupled with an earlier Easter, looks to have aided the fortunes of the region’s soft drinks category in the first quarter of 2016. In its soon-to-be published Quarterly Beverage Tracker, Canadean is set to predict a marginal increase in soft drinks demand in the year so far.

Ball Corp started its pursuit of Rexam in February... last yearWill Ball Corp's patience for Rexam be rewarded with 2016 can bonanza? - Comment 12 May 2016

Like all mega takeover deals, Ball Corp's purchase of fellow can maker Rexam has been a long, drawn-out process. It was way back in February last year that the US$6.6bn agreement was first announced, and yet it took nearly a year to get the blessing of the European Commission.

Could a sugar tax stymie the growth prospects for soft drinks in India?What effect would a sugar tax have on India's burgeoning soft drinks category? - Comment 21 April 2016

Soft drinks marketers are always scratching their heads trying to establish new refreshment occasions for their drinks to exploit. Sometimes, these opportunities can be found in the most extraordinary channels. In Southern India, for example, salons have proved to be a surprise outlet for lemon & lime drinks like Sprite or 7 Up.

The UK will introduce a sugar tax in 2018What will a UK sugar tax mean for soft drinks producers? - Comment 29 March 2016

This month, Richard Corbett considers the impact of a sugar tax on the UK CSD market.

Is non-alcoholic beer a threat to soft drinks? - Comment 16 February 2016

This month, Richard Corbett considers whether low-/no-alcohol beer could eat into soft drinks' share of throat.

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