just-drinks authors and correspondents

Richard Corbett

Richard CorbettBiography

Richard Corbett has worked in the drinks industry for 13 years, ten of which were spent researching for Beverage Research Specialist Canadean. He has been the market analyst with Soft Drinks International since early-2004.

Columns by Richard Corbett

Comment - Soft Drinks & Water - A Bit of CorbettComment - Soft Drinks & Water - A Bit of Corbett

Each month, Richard Corbett casts his eye over the soft drinks & water categories.

Articles by Richard Corbett

Barely a month after closing the acquisition of Costa Coffee, The Coca-Cola Co has lined up an RTD range under the Costa brand nameWhy iced coffee will be one to watch for soft drinks in 2019 - Comment 8 March 2019

In this month's consideration of the soft drinks category, category commentator Richard Corbett turns his attention to the iced coffee segment and sees opportunities for growth everywhere he looks.


Where to position cannabis-infused soft drinks for the greatest success - Comment 7 February 2019

A functional drink that actually 'functions' is a very saleable commodity. Soft drinks infused with cannabis extract cannabidiol (CBD) could be just that and, for that reason, an awful lot of soft drinks executives are talking about them, albeit sometimes in hushed tones. Richard Corbett looks at the opportunities out there for CBD-infused drinks.


What does 2019 have in store for the soft drinks category?What's coming up in soft drinks in 2019? - Predictions for the Year Ahead - Comment 8 January 2019

Over the coming weeks, just-drinks' category commentators will share with us their thoughts on how 2019 will shape their respective sectors. First up, Richard Corbett looks at the soft drinks and bottled water categories.


The stevia plant, was used to sweeten Coke Life and Pepsi TrueWhy the future looks better for low-calorie soft drinks, despite US troubles - Comment 15 November 2018

In recent years, the health & wellness trend has set the scene for low-calorie soft drinks to boom. The US, however, has provided little but headaches for soft drinks companies. Until now. Richard Corbett investigates.


Some of Keurig Dr Pepper's allied brands have voted with their feet since July's mergerWhat strategy should soft drinks companies take to ensure future growth? - Comment 9 October 2018

The ongoing fallout from the merger of Keurig Green Mountain and Dr Pepper Snapple Group earlier this year has prompted soft drinks commentator Richard Corbett to consider how companies should consider their options when it comes to chasing growth.


Will PepsiCo be the company to fully realise the potential of home-carbonation through its purchase of SodaStream?Why PepsiCo's SodaStream purchase marks the future path for soft drinks - Comment 11 September 2018

Last month's announcement that PepsiCo will buy the SodaStream home carbonation market leader has shaken up a sector of the soft drinks industry that, until now, had proved idiosyncratic at best. This month, soft drinks commentator Richard Corbett tells us why he believes the sector is primed - finally - to change the game.


The sugar tax came into effect in the UK at the start of AprilWill the sugar tax story pan out as expected? - Comment 16 August 2018

Four months on from the arrival of the tax on full-sugar soft drinks in the UK, category commentator Richard Corbett looks at what the numbers can tell us about its effect so far on the soft drinks industry.


The Coca-Cola Co's latest  version of the Freestyle system was unveiled earlier this yearHow self-serve will drive a sea-change in the soft drinks industry - Comment 19 July 2018

Soft drinks commentator Richard Corbett has seen the future. Again. This time, it happened when he popped out for a burger.


How are the likes of Evian and Vittel coping with the onslaught of newer competition?How can mineral water keep pace with its bottled water competition? - Comment 3 July 2018

They represent some of the oldest soft drinks brands around, but how is the mineral water segment dealing with the environmental debate, competition from spring waters and the emergence of Coca-Cola's Glaceau Smartwater and PepsiCo's Lifewtr? Soft drinks commentator Richard Corbett looks at a water segment with plenty still to shout about, if anybody is listening.


James Quincey took over as CEO from Muhtar Kent at The Coca-Cola Co in May 2017What can the soft drinks industry learn from The Coca-Cola Co? - Comment 5 June 2018

With the FIFA World Cup tournament in Russia just around the corner, the most suitable analogy when considering The Coca-Cola Co's recent performance would be to look at how the group's brands are performing on the global stage and, ultimately, decide whether the company will win or lose.




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