just-drinks authors and correspondents

Richard Corbett

Richard CorbettBiography

Richard Corbett has worked in the drinks industry for 13 years, ten of which were spent researching for Beverage Research Specialist Canadean. He has been the market analyst with Soft Drinks International since early-2004.

Columns by Richard Corbett

Comment - Soft Drinks & Water - A Bit of CorbettComment - Soft Drinks & Water - A Bit of Corbett

Each month, Richard Corbett casts his eye over the soft drinks & water categories.

Articles by Richard Corbett

The Coca-Cola Co's latest  version of the Freestyle system was unveiled earlier this yearHow self-serve will drive a sea-change in the soft drinks industry - Comment 19 July 2018

Soft drinks commentator Richard Corbett has seen the future. Again. This time, it happened when he popped out for a burger.

How are the likes of Evian and Vittel coping with the onslaught of newer competition?How can mineral water keep pace with its bottled water competition? - Comment 3 July 2018

They represent some of the oldest soft drinks brands around, but how is the mineral water segment dealing with the environmental debate, competition from spring waters and the emergence of Coca-Cola's Glaceau Smartwater and PepsiCo's Lifewtr? Soft drinks commentator Richard Corbett looks at a water segment with plenty still to shout about, if anybody is listening.

James Quincey took over as CEO from Muhtar Kent at The Coca-Cola Co in May 2017What can the soft drinks industry learn from The Coca-Cola Co? - Comment 5 June 2018

With the FIFA World Cup tournament in Russia just around the corner, the most suitable analogy when considering The Coca-Cola Co's recent performance would be to look at how the group's brands are performing on the global stage and, ultimately, decide whether the company will win or lose.

Why Deposit Return Schemes are the ultimate option for soft drinks - Comment 24 May 2018

Our soft drinks commentator returns! This month, Richard Corbett considers the Deposit Return Scheme concept and flags why the soft drinks industry should welcome it with open arms.

The sugar tax took effect in the UK last weekHow the sugar tax has transformed the soft drinks category - Comment 12 April 2018

Last week, the UK introduced its version of the sugar tax. But, as soft drinks commentator Richard Corbett explains, the fall-out from the move was becoming manifest long before its implementation.

More and more consumers are turning to veganism, providing an opportunity for soft drinks producersHow soft drinks can milk (or not) the vegan trend - Comment 15 March 2018

just-drinks' soft drinks commentator, Richard Corbett, returns this month with some advice on how companies can capitalise on the growing popularity of veganism among consumers.

Dr Pepper Snapple Group will merge with Keurig Green Mountain later this yearKeurig Dr Pepper - A bit good. A bit bad - Comment 20 February 2018

Late last month, Dr Pepper Snapple Group and Keurig Green Mountain agreed a merger - in effect an acquisition of the former by the latter - to create Keurig Dr Pepper. Our regular soft drinks commentator, Richard Corbett casts his expert eye over the development.

Category commentator Richard Corbett looks at what 2018 has in store for the soft drinks industryWhat's coming up in soft drinks in 2018? - Predictions for the Year Ahead - Comment 9 January 2018

Throughout January, just-drinks' regular category commentators will give us their take on how 2018 is shaping up for their specialist subject. First up, soft drinks expert Richard Corbett considers the year ahead.

Coca-Cola Life failed to connect with soft drinks consumersHow The Coca-Cola Co can make a success of Coke Life II - Comment 1 December 2017

Hot on the heels of the start of Coke Life's demise, The Coca-Cola Co has lined up a stevia-only version. But, how can the company ensure success this time around? Category commentator Richard Corbett has some suggestions.

Does Fever-Tree have the premium mixer segment sewn up?Can Red Bull stop the Fever-Tree train? - Comment 7 November 2017

This month, Richard Corbett considers Fever-Tree's dominance of the premium mixer segment. Is there still room for any competition? And, if so, who could take a bite out of the group's share?

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