just-drinks authors and correspondents

Reka Haros

Articles by Reka Haros

Why are wine brand owners still failing to connect with consumers?Why wine communication sucks - Industry Comment 22 August 2017

When were you last swept away by a piece of wine advertising? Compared to other drinks categories, the wine industry continues to push education and not emotion as its primary marketing tool. Please, pleads wine marketer Reka Haros, no more.

The wine industry needs to re-evaluate its approach to marketing, argues Reka HarosWhy is wine marketing so stale? - Comment 2 June 2016

The other day, I had an interview with an Italian wine magazine where I shared some of my experiences as both a wine marketer and a winery owner. The journalist's questions got me thinking about the deep confusion around the term 'marketing'.

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