just-drinks authors and correspondents
Educated at Reading University Ray Rowlands has over 30 years experience in international beverage research having worked for such companies as Canadean, IWSR and Nielsen.
He has his own independent company called Drinksinfo Ltd from which he offers a wide range of services to the beverage industry.
He is currently based in Suffolk, UK.
Columns by Ray Rowlands
Ray Rowlands from market research firm DrinksInfo gives his monthly view on the latest issues affecting the soft drinks & water categories
Articles by Ray Rowlands
This month, Ray Rowlands focuses his attention on the recent announcement that carbonated soft drinks are to be classified as luxury items in India, and considers the disastrous effect the move could have on the country’s soda market.
This month, soft drinks commentator Ray Rowlands focuses on the recently-announced marriage between The Coca-Cola Co and coffee house chain Dunkin' Donuts, and contemplates where the tie-up might eventually lead.
This month, Ray Rowlands explores the world of adult soft drinks and highlights the growing threat they pose to the alcoholic drinks industry.
Bottled water looks set to overtake soda as the number one soft drink choice in the US. Here, Ray Rowlands examines how the global bottled water market has developed and how it will continue to evolve.
This month, Ray Rowlands looks at how The Coca-Cola Co, SABMiller, and Gutsche Family Investments have teamed up to create Coca-Cola Beverages Africa, and considers some of its implications for the region.
This month, Ray Rowlands runs the rule over The Coca-Cola Co and Coc-Cola FEMSA's joint purchase of the AdeS soy-based brand and asks, is it really a viable asset or actually a potential liability?
This month, soft drinks commentator Ray Rowlands takes a look at the intriguing world of cross-over beverages.
This month, soft drinks commentator Ray Rowlands takes a look at how various beverage companies are still keeping bubbles alive, despite the on-going decline in the world's carbonated soft drinks markets.
This month, Ray Rowlands sets his sights on the recently-announced Nigerian venture between The Coca-Cola Co and the Tropical General Investments (TGI) Group.
With the festive season over for another year, Ray Rowlands steps away from the mulled wine and mince pies to consider the progress of the iced coffee segment. In the UK, this is one of the smaller soft drink categories at present, for whom the seasonal window of demand has appeared somewhat limited. But, this may be about to change as exciting developments bolster category interest.
- Has the politics of M&A changed? - Analysis
- Fruit-flavoured beer? Think of the kids - Comment
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- Interview, Fever-Tree's founders
- Anheuser-Busch readies US executive switches
- Brexit paperwork offers alcohol smuggling opp's
- Diageo's Captain Morgan LocoNut - NPD
- Asahi’s Peroni Ambra - NPD
- Irish whiskey hails bid to relax distillery sales
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends