just-drinks authors and correspondents

Ray Rowlands

Ray RowlandsBiography

Educated at Reading University Ray Rowlands has over 30 years experience in international beverage research having worked for such companies as Canadean, IWSR and Nielsen.

He has his own independent company called Drinksinfo Ltd from which he offers a wide range of services to the beverage industry.

He is currently based in Suffolk, UK.

Columns by Ray Rowlands

Comment - Soft Drinks & Water - What Does Ray Say?Comment - Soft Drinks & Water - What Does Ray Say?

Ray Rowlands from market research firm DrinksInfo gives his monthly view on the latest issues affecting the soft drinks & water categories

Articles by Ray Rowlands

Harvest Hill Beverage Co's Juicy Juice Teasers blend fruit juice with decaffeinated teaThe blurred lines of drinks categories - Comment 12 April 2016

This month, soft drinks commentator Ray Rowlands  takes a look at the intriguing world of cross-over beverages.

The death of carbonated soft drinks, but the fizz lives on - Comment 17 March 2016

This month, soft drinks commentator Ray Rowlands takes a look at how various beverage companies are still keeping bubbles alive, despite the on-going decline in the world's carbonated soft drinks markets.

The Coca-Cola Co has bought a stake in Nigeria's Chi LtdCoca-Cola Co's Nigerian ambitions - Comment 9 February 2016

This month, Ray Rowlands sets his sights on the recently-announced Nigerian venture between The Coca-Cola Co and the Tropical General Investments (TGI) Group.

Is iced coffee the next big soft drinks trend? - Comment 12 January 2016

With the festive season over for another year, Ray Rowlands steps away from the mulled wine and mince pies to consider the progress of the iced coffee segment. In the UK, this is one of the smaller soft drink categories at present, for whom the seasonal window of demand has appeared somewhat limited. But, this may be about to change as exciting developments bolster category interest.

Monster's tie-up with McDonald's in several US states could be the start of something bigWill McDonalds' tie-up help Monster catch Red Bull in energy drinks race? - Comment 3 November 2015

This month, Ray Rowlands turns his attention to the recently-reported link-up in the US between Monster Beverage Corp and the McDonald’s fast-food chain.

DyDo Drinco is the latest Japanese drinks company to take its M&A spend overseasJapan's drinks companies and the global soft drinks race - Comment 8 October 2015

This month, Ray Rowlands follows the progress of the latest Japanese company to look beyond its domestic market: DyDo Drinco has high hopes for its entry into Turkey.

Indonesia is widely-believed to be one of the next wave of emerging markets for drinks producers to targetHow can the Coca-Cola system make hay in Indonesia? - Comment 8 September 2015

This month, Ray Rowlands of Drinksinfo Ltd puts the spotlight on Indonesia and examines The Coa-Cola Co’s commitment, and that of its regional bottler CCA, to investing in this potentially bountiful Asian market.

Tesco will withdraw full-sugar variants of Capri-Sun, Ribena and Rubicon from its children's soft drinks offeringComment - Soft Drinks & Water - Tesco’s Random Attack on (Some) Soft Drinks 4 August 2015

This month, Drinksinfo's Ray Rowlands looks at UK supermarket chain Tesco's decision to pull certain soft drinks brands from its shelves.

Stubborn Soda is PepsiCo's craft solutionComment - Soft Drinks & Water - Soda Making is a Craft 8 July 2015

Ray Rowlands of Drinksinfo Ltd takes a crafty look at what PepsiCo is doing in its attempt to reverse the downward trend in the US soda market.

Ireland's economy has bounced back stronger than many other Western, similarly-developed countriesComment - Soft Drinks & Water - Can Ireland Realise its Potential? 12 June 2015

Ray Rowlands, of Drinksinfo Ltd, turns his attention to the oft-overlooked Irish soft drinks market and considers its potential, relative to its larger neighbour, the UK.

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