just-drinks authors and correspondents
Neil Ridley
Columns by Neil Ridley
Comment - Spirits (Brown) - Last Orders with Neil Ridley
Brown spirits aficionado Neil Ridley casts his eye over the latest goings-on in whisk(e)y, Cognac, dark rum et al.
Articles by Neil Ridley
How to avoid a legal row over your brand name - Comment
24 April 2018
What's in a brand name? A lot more than we would expect, according to spirits commentator Neil Ridley. And, he speaks from experience.
What's the best way to market spirits brands to female consumers? - Comment
20 March 2018
Is gender becoming an all-consuming issue in whisky? just-drinks' brown spirits commentator, Neil Ridley, certainly hopes not.
For which awards should you put your spirits brand forward? - Comment
22 February 2018
This month, spirits commentator Neil Ridley ponders whether there are too many spirits category awards these days, and what it actually means to win one.
What's coming up in spirits in 2018? - Predictions for the Year Ahead - Comment 18 January 2018
This month, we've charged our category commentators with predicting the year ahead for their respective sectors. Here, Neil Ridley tells us how he sees 2018 panning out for the global brown spirits category.
How Scotch whisky can flash its innovation credentials - Comment
29 November 2017
The Scotch whisky sector has long had an awkward relationship with the research & development department. Category commentator Neil Ridley, however, believes the two sides have plenty in common - and much more than we'd realise.
Why the past isn't all it's cracked up to be, for younger consumers - Comment
31 October 2017
Nostalgia is a gloriously strange beast at the best of times. When it comes to marketing, however, brand owners would do well to consider the consumer's complicated relationship with the past. Spirits commentator Neil Ridley investigates.
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