just-drinks authors and correspondents

Matthew Barry, beverages analyst, Euromonitor International

Articles by Matthew Barry, beverages analyst, Euromonitor International

How kombucha can capture the hearts and minds of US consumers - Research in Focus 6 September 2018

Kombucha is one of the more unexpected success stories in American beverages. Until about a decade ago, few had ever heard of it and most people drinking kombucha were brewing it themselves using borrowed bacterial cultures. Now, the fizzy tea has gone mainstream and is growing faster than almost any other drink in the US.


Cocktail culture gives ginger ale new lease of life, while other carbonated segments fizzle out - Research in Focus 20 July 2017

Every year since 2008, retail volumes of ginger ale have grown faster globally than CSDs overall. This trend is set to continue and, in the years between now and 2021, ginger ale will grow faster than every other sector of carbonates, with the exception of seltzers.




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