just-drinks authors and correspondents

Lucy Britner

Lucy BritnerBiography

Freelance writer Lucy Britner reports on the soft drinks category for just-drinks.

Having been just-drinks' deputy editor between 2015 and 2019, Lucy covered the drinks industry for other publications for ten years prior.

She holds a diploma in wine and spirits and has travelled to wineries, breweries and distilleries around the world.

Lucy's reporting has appeared in several major drinks publications including Imbibe, Decanter.com, Drinks International, Publican’s Morning Advertiser and Harpers. She also spent a year on consumer magazine Square Meal, where she covered restaurants and drink in London.

Columns by Lucy Britner

Comment - Soft Drinks & Water - A Bit of BritnerComment - Soft Drinks & Water - A Bit of Britner

Category commentator Lucy Britner casts her eye over the soft drinks & water categories.

Articles by Lucy Britner

What will shape consumer trends in 2020? - Predictions for the Year Ahead - comment 16 January 2020

As 2020 kicks off, consumer trends commentator Lucy Britner offers her views on the key trends that are set to shape the next 12 months.


A matte black can for Pepsi Zero Sugar will roll out in time for next month's Super Bowl in the USPepsiCo rolls out new look for Pepsi Zero Sugar in Super Bowl push 16 January 2020

PepsiCo has lined up a Super Bowl giveaway to highlight new pack designs for its sugar-free namesake brand.


Fishers said Hamilton will lead an expansion of the businessGin maker Fishers names Christian Hamilton commercial director 16 January 2020

UK gin producer Fishers has appointed its first commercial director in an effort to expand its business.


MatchaBar is launching a new campaign for the Hustle beverage brandMatchaBar hires Billie Eilish, Diplo for Hustle flavour push 16 January 2020

Matcha energy drinks company MatchaBar has lined up a new campaign and new flavours for its Hustle brand in the US market.


Slapjack vodka is described as “juicy and tropical, with a touch of sweet heat”. MBF Co's Slapjack Jackfruit Vodka - Product Launch 16 January 2020

US drinks company MBF Co has launched what it claims is the world's first jackfruit spirit. The company describes Slapjack as "juicy and tropical, with a touch of sweet heat".


SHS Drinks said WKD Dark Fruit will support a SHS Drinks’ WKD Dark Fruit - Product Launch 16 January 2020

SHS Drinks has added a dark fruit variant to its WKD RTD brand as it looks to tap into the "easily understood ‘dark fruit’ concept".


Villa Maria Estate names Matt Deller chief of sales & marketing 15 January 2020

New Zealand's Villa Maria Estate has appointed Matt Deller MW to the newly-created role of chief global sales & marketing officer.


Heineken reveals latest James Bond push - video 15 January 2020

Heineken has released details of its latest James Bond TV commercial, featuring Bond star Daniel Craig.


Ronald Allen has been a director at The Coca-Cola Co for almost 30 yearsRonald Allen retires from The Coca-Cola Co board 15 January 2020

The Coca-Cola Co has announced the retirement of one of its long-standing board members.


Purity Organic has taken control of a number of brands in its acquisiton of Dunn's RiverPurity Organic snaps ups Sweet Leaf Tea in Dunn’s River Brands deal 15 January 2020

California-based organic food company Purity Organic has acquired the owner of the Sweet Leaf Tea iced-tea brand.




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