just-drinks authors and correspondents

Lucy Britner

Lucy BritnerBiography

Lucy Britner is just-drinks' deputy editor. She has been a drinks journalist for ten years and she holds a diploma in wine and spirits. She has traveled to wineries, breweries and distilleries around the world and she enjoys sampling drinks as well as writing about them. Her work has appeared in several major drinks publications including Imbibe, Decanter.com, Drinks International, Publican’s Morning Advertiser and Harpers. She also spent a year on consumer magazine Square Meal, where she covered restaurants and drink in London.

Articles by Lucy Britner

This latest report from just-drinks FUTURES explores Generation Z FREE TO ACCESS - How can drinks companies connect with Generation Z? - just-drinks FUTURES Vol.6 18 April 2019

Described by consumer insights company Trend Hunter as the ‘anti-Millennials’, Generation Z is digital-native, politically aware and likes to feel in control. This generation, says Lucy Britner, represents a brave new world for food and drinks companies.


Brown-Forman launches Jack Daniel's AR app - video 18 April 2019

Brown-Forman has launched an augmented reality app to boost consumer engagement with its Jack Daniel's Tennessee whiskey brand.


Russell Goldman was previously commercial director for foodservice and licensed at BritvicBritvic creates UK MD role for incubator arm WiseHead Productions 18 April 2019

Britvic has created a managing director position for its WiseHead Productions incubator unit in the UK.


Hayman's True English Hopped GinHayman's True English Hopped Gin - Product Launch 18 April 2019

London-based gin producer Hayman's has launched the first gin from its 'Bartender Release' series.


The Coca-Cola Co's Peace Tea ZER-OH Pineapple GrooveThe Coca-Cola Co's Peace Tea ZER-OH Pineapple Groove - Product Launch 18 April 2019

The Coca-Cola Co's North America unit has added a new flavour to its Peace Tea range.


Malfy Gin's range comprises Originale, Con Limone, Gin Rosa and Con AranciaIs Pernod Ricard buying Malfy for the flavour? - just-drinks thinks 17 April 2019

Earlier today, Pernod Ricard announced its intention to purchase the Malfy gin brand from New York-based company Biggar & Leith.


FrieslandCampina's business is split into four global units: Consumer Dairy, Specialised Nutrition, Ingredients and Dairy EssentialsFrieslandCampina sells cream liqueurs business Creamy Creation 17 April 2019

Netherlands-based dairy cooperative FrieslandCampina has agreed to sell its cream liqueurs manufacturing business to Wagram Equity Partners.


The Malfy Gin range includes Malfy Gin con AranciaPernod Ricard to buy Malfy Gin from Biggar & Leith 17 April 2019

Pernod Ricard has agreed to purchase an Italian gin brand as it looks to boost its gin stable.


Fever-Tree and Caffè Nero are tapping into the trend for low- and no-alcohol serves Fever-Tree partners with Caffè Nero in Espresso & Tonic push 17 April 2019

UK premium mixers company Fever-Tree has lined up a partnership with coffee shop chain Caffè Nero to launch coffee and tonic drinks.


The giveaway features a Dos Equis 'fanny fridge' Heineken lines up summer US Dos Equis push 16 April 2019

Heineken's US unit has launched a multi-channel activation for its Dos Equis Mexican beer brand as it looks to capitalise on warmer weather.




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