just-drinks authors and correspondents

Lucy Britner

Lucy BritnerBiography

Freelance writer Lucy Britner reports on the soft drinks category for just-drinks.

Having been just-drinks' deputy editor between 2015 and 2019, Lucy covered the drinks industry for other publications for ten years prior.

She holds a diploma in wine and spirits and has travelled to wineries, breweries and distilleries around the world.

Lucy's reporting has appeared in several major drinks publications including Imbibe, Decanter.com, Drinks International, Publican’s Morning Advertiser and Harpers. She also spent a year on consumer magazine Square Meal, where she covered restaurants and drink in London.

Columns by Lucy Britner

Comment - Soft Drinks & Water - A Bit of BritnerComment - Soft Drinks & Water - A Bit of Britner

Category commentator Lucy Britner casts her eye over the soft drinks & water categories.

Articles by Lucy Britner

Consumers were invited to ask questions in an online tasting hosted by Bacardi on Amazon last monthHow technology is bringing tasting events closer to home - Consumer Trends 14 November 2019

In a first for Amazon Prime Video, Bacardi last month used the platform to present a live whisky tasting, where audience members could order samples to taste along with experts. Guest columnist Lucy Britner explores the wider consumer trends and the future of interactive TV tastings 


Irn Bru 1901 is higher in sugar than its parent brandAre full-sugar soft drinks the new niche? - Comment 5 November 2019

Has the sugar tax changed the playing field so much that full-sugar is now considered a niche selling point for soft drinks? Lucy Britner takes a closer look.


 A bit of a blur - Why everywhere is now a drinking occasion - Consumer Trends 15 October 2019

As consumer-facing channels continue to merge, there are few places that can't become a drinking occasion, finds guest consumer trends columnist Lucy Britner.


The Coca-Cola Co's Signature Mixers range launched in the UK in JuneHas the soft drinks category missed the premiumisation train? - Comment 3 October 2019

The UK's gin boom has allowed for a raft of innovation in the mixers segment. In turn, the availability of premium mixers has provided non-drinkers with more sophisticated options. But, where does this leave the rest of the soft drinks category, asks Lucy Britner.


Duty free could be set for a return to UK ports and border entriesUK beer industry welcomes potential duty-free shopping return 11 September 2019

The trade organisation for the UK’s beer and pub industry has said the possible reintroduction of duty-free shopping could be good news for brewers.


The Alkaline Water Co is in line to have about 74m social media followers, it saidThe Alkaline Water Co to purchase AQUAhydrate 11 September 2019

US drinks firm The Alkaline Water Co has agreed to purchase celebrity-backed water brand AQUAhydrate.


Activations in the Glenmorangie Signet store include exploring the scent of the malt barley used in the whisky's productionMoet Hennessy lines up Glenmorangie Signet store in South Korea Travel Retail 11 September 2019

Moet Hennessy has announced a new Travel Retail activation for Highland single malt Scotch whisky brand Glenmorangie Signet.


Plantsy is avalable in Rhubarb & Ginger and Blood Orange & Grapefruit flavoursPlantsy’s algae protein drinks - Product Launch 11 September 2019

Newly-founded vegan brand Plantsy has lined up the release of what it claims is the UK’s first-ever algae protein drinks.


Flor de Caña's V Generaciones has a bottle cap made from volcanic rockFlor de Cana Rum’s V Generaciones - Product Launch 11 September 2019

Nicaragua's Flor de Cana has released an "ultra-luxury" rum expression.


Suntory launched its Goodmood 'water plus' brand in several Asian markets earlier this yearWhy Gen Z's interest in health & wellness should boost soft drinks innovation around Asian ingredients - Comment 5 September 2019

This month, soft drinks commentator Lucy Britner takes a closer look at the driving forces behind flavour migration in Asia-Pacific.




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