just-drinks authors and correspondents

Lucy Britner

Lucy BritnerBiography

Lucy Britner is just-drinks' deputy editor. She has been a drinks journalist for ten years and she holds a diploma in wine and spirits. She has traveled to wineries, breweries and distilleries around the world and she enjoys sampling drinks as well as writing about them. Her work has appeared in several major drinks publications including Imbibe, Decanter.com, Drinks International, Publican’s Morning Advertiser and Harpers. She also spent a year on consumer magazine Square Meal, where she covered restaurants and drink in London.

Articles by Lucy Britner

Can social media replace traditional media when it comes to drinks marketing?What are the advantages of social media marketing and will it ever replace traditional media for drinks brands? - Analysis 19 February 2018

In the quest for authentic connections with consumers, the rise of social media has been a godsend: Never before have companies had so much data about what, when, where, how - and why - consumers buy what they buy. But, these relatively-new platforms come with their own set of unique challenges. So, when it comes to marketing, can social media ever replace traditional media for drinks brand owners? just-drinks deputy editor Lucy Britner investigates.


Villa Maria Estate names Abe Salt CEO 19 February 2018

New Zealand wine firm Villa Maria has appointed a CEO as its founder moves into an ambassadorial role.


Innis & Gunn's Kindred SpiritsInnis & Gunn's Kindred Spirits - Product Launch 19 February 2018

Innis & Gunn has partnered with William Grant's Irish whiskey brand Tullamore DEW to release a beer aged in whiskey barrels. 


Tomatin has released the last two expressions in its Five Virtues rangeTakara Shuzo's Tomatin Metal and Water - Product Launch 19 February 2018

Takara Shuzo's Tomatin Distillery has released the final two expressions in its limited series - Five Virtues.


Moet Hennessy expects to complete the new Ardbeg still house in 2019Moet Hennessy looks to double Ardbeg production  19 February 2018

Moet Hennessy's The Gelnmorangie Co has lined up additional stills for its Islay whisky brand as it looks to increase production at the site. 


This week in beer & ciderThis week in beer & cider, featuring an interview with Carlsberg CEO Cees 't Hart, a new CEO for Boston Beer Co and results from Heineken, Molson Coors and Kirin  16 February 2018

Here's a round-up of this week's top stories from the global beer & cider categories. Click the links to see our round-ups for soft drinks & bottled water and spirits & wine.


This week in soft drinks & bottled waterThis week in soft drinks & bottled water, featuring results from Coca-Cola European Partners , The Coca-Cola Co, Coca-Cola HBC, Dr Pepper Snapple Group and PepsiCo 16 February 2018

Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.


This week in spirits & wineThis week in spirits & wine, featuring recycling prospects in the wine trade, Casamigos Mezcal and the latest research on Cognac & brandy 16 February 2018

Here's a round-up of this week's top stories from the global spirits & wine categories. Click the links to view our round-ups for beer & cider and soft drinks & bottled water.


George Clooney and Rande Gerber sold the Casamigos business to Diageo last yearDiageo lines up Casamigos Mezcal 16 February 2018

Diageo's Casamigos unit has launched a mezcal brand. 


Coca-Cola European Partners CEO Damian Gammell says the company is ready for sugar taxesCoca-Cola European Partners braces for a year of sugar taxes 16 February 2018

Top executives at Coca-Cola European Partners have said the company is poised to face challenges in 2018, including sugar taxes in several markets.




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