just-drinks authors and correspondents

Lucy Britner

Lucy BritnerBiography

Freelance writer Lucy Britner reports on the soft drinks category for just-drinks.

Having been just-drinks' deputy editor between 2015 and 2019, Lucy covered the drinks industry for other publications for ten years prior.

She holds a diploma in wine and spirits and has travelled to wineries, breweries and distilleries around the world.

Lucy's reporting has appeared in several major drinks publications including Imbibe, Decanter.com, Drinks International, Publican’s Morning Advertiser and Harpers. She also spent a year on consumer magazine Square Meal, where she covered restaurants and drink in London.

Columns by Lucy Britner

Comment - Soft Drinks & Water - A Bit of BritnerComment - Soft Drinks & Water - A Bit of Britner

Category commentator Lucy Britner casts her eye over the soft drinks & water categories.

Articles by Lucy Britner

Amid soft drinks companies' sustainability efforts, consumers are looking to plastic to provide peace of mindWhy COVID-19 has restored plastic's popularity in soft drinks - comment 7 July 2020

Before COVID-19 changed everything, 'plastic' was little more than a dirty word that was only getting dirtier. Now, however, the packaging material could provide a neat solution to consumer unease over cleanliness. Lucy Britner explains.


How COVID-19 will change the after-work drinks occasion - Consumer Trends 9 June 2020

The recent shift towards home-working will have a lasting impact on traditional office culture. Consumer Trends commentator Lucy Britner believes our drinking habits will change with it.


Why COVID-19 is making soft drinks walk an advertising tightrope - comment 4 June 2020

Consumers' growing concerns about their health are not only well documented, but they're also a natural reaction to a global health crisis. But, several soft drinks and supplements companies are getting their messages wrong. Lucy Britner investigates.


The coronavirus has hastened consumer demand for online purchases, including for drinks brandsWhy the coronavirus paves the way for e-commerce, omnichannel push - consumer trends 12 May 2020

COVID-19 continues to affect consumer trends in all markets, throwing some off course and speeding others up - including the shift to e-commerce. As more FMCG companies look at direct-to-consumer options, retailers will need to pivot to an omnichannel presence when lockdown is lifted, says consumer trends commentator Lucy Britner.


Has the coronavirus crisis put paid to the growth of the health & wellness trend in soft drinks?What does the return of big soft drinks brands mean for health & wellness? - comment 5 May 2020

As the coronavirus pandemic continues, consumers have returned to big brands. Soft drinks commentator Lucy Britner takes a closer look at the trend and assesses the impact on the category's health & wellness space.


Soft drinks fight to stay relevant in COVID-19 world - comment 14 April 2020

From Corporate Social Responsibility to e-sports, soft drinks brand owners are moving their marketing budgets to reach changing consumer priorities that have been emphasised by the coronavirus pandemic. How successful will they be? Lucy Britner investigates.


How will the current coronavirus pandemic shape the consumer of tomorrow?What will the post-COVID-19 consumer look like? - consumer trends 7 April 2020

As the COVID-19 pandemic continues, consumer trends columnist Lucy Britner looks at how the crisis will change consumer behaviour.


The packs are available to anyone working for a licensed hospitality business in the UKSpeciality Drinks, Edrington-Beam Suntory line up on-premise ‘wellbeing packs’ 26 March 2020

On-premise wholesaler Speciality Drinks has partnered with Edrington-Beam Suntory UK to supply 'wellbeing packs' to those working in the UK drinks and hospitality sectors hit by COVID-19-related closures.


Anheuser-Busch InBev shifts sports spend to COVID-19 crisis - video 26 March 2020

Anheuser-Busch InBev’s US unit has redirected its sports and entertainment investments to help with the COVID-19 pandemic.


Bacardi said the new platform will include online classes and workshopsBacardi’s Bombay Sapphire lines up ‘Create-From-Home’ initiative 26 March 2020

Bacardi is to launch an online platform under its Bombay Sapphire brand, designed to encourage cocktail-making creativity among those who are at home during the COVID-19 pandemic.




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