Articles by Katy Askew
28 February 2014
PepsiCo has written directly to Trian Partners, rejecting the fund management company's latest demand to split the firm's beverage and snack divisions into two companies.
4 July 2013
As manufacturers look to revitalise a lacklustre cereal category and win back the growing number of "breakfast skippers" in the US, they are increasingly focusing on convenient options such as breakfast drinks. However, could those preparing to compete in this burgeoning sub-sector be embarking on a rocky road? Katy Askew argues breakfast drinks do not necessarily represent a silver bullet as the industry looks to provide the US breakfast category with a much needed shot in the arm.
15 August 2012
Welch's has rejected allegations its fruit-based products, including juices, fail to justify the health claims on their labelling.
19 June 2012
26 April 2011