just-drinks authors and correspondents

John Mohler at Ipsos

Articles by John Mohler at Ipsos

Cognac’s ethnic division in the US - Focus 6 January 2017

Recent data compiled by North American market research provider Ipsos through its Alcohol Consumption Tracker highlights how the Cognac segment operates differently along ethnic lines in the US. Among black consumers, Cognac has been very popular historically, relying heavily on this ethnic group to drive much of its volume in the country. The situation has changed in recent years, however, as white consumers are becoming more engaged in the sector.

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