just-drinks authors and correspondents

Joel Harrison

Articles by Joel Harrison

Snaring the Millennial consumer is the holy grail for drinks companiesConfessions of a Millennial consumer - Comment 26 January 2016

Meeting the needs of the Millennial consumer is a tricky game. I know, because I am one and the one thing I can say for certain about us is that we love a paradox. I, and my fellow Millennials, are the living embodiment of the term 'juxtaposition'.

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