just-drinks authors and correspondents

Jen Draper, head of marketing for Global Brands

Articles by Jen Draper, head of marketing for Global Brands

Global Brands has recently launched the Crooked Beverage range of craft-style RTDsWhat does 2018 have in store for RTDs? - Industry Comment 19 December 2017

With 2018 just around the corner, it is a good time to ask what lies ahead for the alcohol industry. In an exclusive comment for just-drinks, the head of marketing for VK-owner Global Brands, Jen Draper, predicts what trends will shape the RTD category over the next 12 months.




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