just-drinks authors and correspondents

Howard Telford, head of soft drinks at Euromonitor International

Articles by Howard Telford, head of soft drinks at Euromonitor International

The Coca-Cola Co's US$5.1bn acquisition of Costa - Analysis 31 August 2018

Under current leadership, The Coca-Cola Co has begun to view itself as a "total beverage company". This means entering new and emerging soft drinks categories outside of CSDs, such as the acquisition of Mexican sparkling water brand Topo Chico last year or this month's investment in Bodyarmor, for example.


What does the term 'natural' actually mean to consumers? - Research in Focus 23 March 2016

'Natural' might be the most popular claim included across new product launches in soft drinks. In fact, last month at the CAGNY investor conference in Florida, The Coca-Cola Co cited 'natural' as one of its six key consumer preferences and trends - along with portion control, sugar reduction and other tactics - to achieve renewed growth across its portfolio.


Last year, the global soft drinks and bottled water category was valued at US$867bnPreview of the Year - 2015 - Part I: Soft Drinks & Bottled Water 30 January 2015

While it may come as a surprise to the beleaguered beverage industry in North America and Western Europe, global soft drinks had an extremely successful year in 2014. Total volumes in soft drinks last year, including retail and foodservice, grew by 3.5%, and by 6% in value terms – the best performance of the past five years.




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