just-drinks authors and correspondents

Hope Lee, senior analyst at Euromonitor International

Articles by Hope Lee, senior analyst at Euromonitor International

Many soft drinks companies, such as Ocean Spray, are releasing organic versions of their established juice brandsHow can organic juice grow its share of the global soft drinks market? - Research in Focus 29 May 2018

The organic movement started at a grassroots level, led by consumers. It has never been a core business for multinationals.

Danone has worked hard to climb on top of the global trend towards health & wellnessHow Danone has upped its health & wellness game - Research in Focus 30 November 2017

In Euromonitor International's health & wellness (H&W) system, Danone ranked fourth last year in the global health & wellness food & beverages market in 2016, based largely on Activia's strong position in fortified & functional dairy-based yoghurt and Evian in naturally-healthy bottled water.

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