just-drinks authors and correspondents

Articles by GlobalData

COVID-19 a double-edged sword for CBD product launches - analysis 6 July 2020

Recent launches of products containing cannabidiol (CBD) are well-aligned with consumers' health & wellness trends that are developing in response to COVID-19. The potential growth of these products, however, will be hampered by consumers' distrust of the unfamiliar, according to GlobalData.

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Contactless water dispenser calms office workers' concern to return - analysis - FREE TO ACCESS 26 June 2020

As the coronavirus pandemic starts to subside in many markets, consumers are keener than ever on brands that can flash their trustworthiness credentials. It is vital for brands to recognise this and design solutions that help reassure consumers by placing strong emphasis on safe and reliable applications.

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Diageo's personal touch for Dad - Winning the marketing war in lockdown - analysis - FREE TO ACCESS 12 June 2020

Among the drinks trends that have been accelerated by the coronavirus crisis - excepting the rise of larger packs, e-commerce and at-home cocktail creation – attention in marketing circles has turned to product personalisation.

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How mood-boosting foods and drinks can capitalise on COVID-19 - analysis - FREE TO ACCESS 10 June 2020

The COVID-19 pandemic has forced the majority of the world’s population into lockdown, and many are feeling isolated, fearful of potential infection and uncertain about what the future holds. As a result, consumers are looking for ways to feel calm and achieve a sense of optimism. This trend highlights the opportunity for brands with products positioned as 'mood-boosting' to potentially create a loyal consumer base for years to come.

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Why White Claw has the hard seltzer edge in COVID-19 climate and beyond - analysis - FREE TO ACCESS 9 June 2020

Last week, Mark Anthony Brands' White Claw arrived in the UK. The US hard seltzer market leader also has plans to expand into other markets, including Australia, later this year. In the last decade, the alcoholic beverage industry has seen bold new flavours, such as Strongbow Dark Fruit enter the market, introducing new favourites for young British consumers who want a drink to enjoy outdoors or out on the town. Hard seltzers have had a similar appeal to consumers in the US in recent years.

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COVID-19 prompts consumers to look more locally for their drinks choices - research - FREE TO ACCESS 28 May 2020

PepsiCo's recently-released extension of its namesake CSD in China highlights the growing trend among consumers towards more locally-sourced beverages, a trend heightened by the current COVID-19 pandemic.

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Why a low abv and a botanical leaning is the ideal drinks mix this summer - analysis - FREE TO READ 22 May 2020

As the summer approaches in the Northern Hemisphere, many drinks brand owners are lining up their seasonal variants. For the alcohol industry, botanical flavours look set to continue to be all the rage in the coming months.

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Consumers abandon alcohol purchases as household budgets shrink - research 18 May 2020

Lockdown measures around the world have resulted in much less disposable income for consumers, prompting them to cut back on alcohol spending.

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How drinks companies can capitalise on coronavirus cocooning - analysis 29 April 2020

UK spirits distributor Highball Brands has recently announced the launch of Drinks Drop - a not-for-profit cocktail delivery service that will partner with some of the biggest bars around the UK to bring high-quality, premixed cocktails right to the consumer's doorstep.

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Who were the top spirits influencers on Twitter in Q1 2020? - analysis 28 April 2020

Based on research from GlobalData's 'Spirits Influencer Platform', here's a countdown of the ten most influential Twitter users in the spirits category during the three months to the end of March.