just-drinks authors and correspondents

Euromonitor International

Articles by Euromonitor International

Go organic - How the juice category can counter sugar charges - Research in Focus 2 November 2016

Juice is traditionally considered a healthy alternative to carbonates, and the segment has taken share accordingly for many years. However, concerns surrounding juice's sugar content have prompted some consumers to change their drinking habits, drinking less juice less frequently, but opting for higher quality and higher-value products.


What is the relaxation drink segment and what are its chances of success? - Research in Focus 5 September 2016

The explosive growth of energy drinks worldwide is in large part attributable to a global consumer need for quick energy boosts to power through work, errands and other necessary parts of daily life. Many people like the convenience of just grabbing an energy drink rather than having to brew coffee or tea to wake them up in the morning or power them through the late-afternoon doldrums. But, what about the other side of the equation? What does the convenience-loving consumer do when they need to relax?


Bottled water is a competitive category in BrazilBrazil puts better-for-you beverages to the test - Research in Focus 30 June 2016

Alll eyes are on Brazil at the moment as the country gears up for the Rio Olympics. Euromonitor International's senior beverage analyst, Hope Lee, looks at which brands and categories can win in Brazil's beverage market over the next few years. 


Latin America drops CSDs for RTD tea - Research in Focus 3 May 2016

Ready-to-drink tea is overwhelmingly consumed in Asia, which was responsible for over three-quarters of all global sales for the segment last year. However, the region's dominance of total volume sales should not distract from the fact that RTD teas are expected to grow in all of the world's regions in the years ahead. Of those other regions, Latin America stands out, with a projected 5% compound annual growth rate (CAGR) in volumes between 2015 and 2020.


Soft drinks in 2015 - How the category performed - Research in focus 25 January 2016

In 2015, the global soft drinks industry demonstrated only a marginal improvement on the growth seen in 2014, according to research from Euromonitor. Growth reached 5.5% in value terms, with energy drinks the fastest-growing category – and strong performances by bottled water (the overall volume leader) and sports drinks as well. Total volumes in soft drinks last year grew by 3%.


Five opportunities for drinks companies in the Commonwealth of Independent States 19 January 2016

The economic turmoil in Russia and Ukraine in 2014-2015 echoed across neighbouring CIS countries in terms of devaluation, leading to a down-trading trend in these markets. What at first glance would appear to offer negative prospects, however, has potential opportunities.


Lack of premium beer in Asia Pacific hurts international brewers' margins - research 21 October 2015

As the world’s biggest region for beer volumes, Asia Pacific and China, in particular, is a vital market for any brewer to be in.


South Korea still offers opportunities to energy drinks companiesWhy are Energy Drinks Failing in South Korea? - Research in Focus 13 August 2015

South Korean consumers are not engaging with energy drinks at the same level as the country's neighbours in South-East Asia.


Research in Focus - Cider/Perry: Adapts, Evolves & Grows 1 June 2015

The cider/perry market has witnessed phenomenal developments in the last ten years, making it the World's fastest-growing alcoholic drinks category, in volume terms.


Research In Focus - The Beer Engine that is Africa 20 May 2015

Africa is the final frontier for beer, according to Euromonitor International’s latest global briefing 'Africa: The Final Frontier for Beer'.


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