just-drinks authors and correspondents

Ellen Daniel

Articles by Ellen Daniel

The high use of private messaging apps among consumers offers a powerful opportunity for marketing departmentsWhy 'dark social' is the Holy Grail for marketers - Focus 29 March 2019

Using private messaging apps is the most popular method of sharing content, according to new research from GlobalWebIndex and We Are Social. Three in five internet users in the UK and US now share content and recommendations via private messaging apps, ahead of open social media platforms and word of mouth. This type of content sharing is known as dark social.




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