just-drinks authors and correspondents

Chris Losh

Chris LoshBiography

Chris Losh has been writing about drinks for 15 years and still doesn’t wear a tweed jacket.

He has edited Wine and Spirit International and Wine Magazine. He has written columns for just-drinks for ten years and is never short of opinions, some of which may even not be completely wrong.

Columns by Chris Losh

Comment - Wine - The Losh CauseComment - Wine - The Losh Cause

Chris Losh looks at the latest issues affecting the global wine industry.

Articles by Chris Losh

Why is wine struggling to attract BAME communities into the industry?Why black lives in wine should matter more than ever before - comment 9 July 2020

More than any other drinks category, wine has long had an issue with diversity. For long-standing wine commentator Chris Losh, the Black Lives Matter movement has engendered a strong sense of deja-vu.


Some wine producers in France believe their government is to blame for their current crisesWhy France's wine industry should look beyond COVID-19 for the source of its woes - comment 2 June 2020

The wine producers in France are in a bit of a hole - but then, so is every other wine company around the world. Unlike their foreign peers, however, the French can't lay the blame squarely at a pandemic's door. Indeed, as Chris Losh discovers, the guilty party is much closer to home.


Last month, Treasury Wine Estates announced plans to consider a demerger of its Penfolds brandIs Treasury Wine Estates setting up Penfolds to be the next Porsche? - comment 7 May 2020

In an attempt to distract himself from all things coronavirus, wine commentator turned to Treasury Wine Estates recent announcement about its Penfolds brand. just-drinks editor Olly Wehring asked of the proposed brand demerger: What is the point? Chris thinks he may have found one.


Despite the chaos on the sales front, wine harvests have continued in the southern hemisphere - but not without a struggleHow is the coronavirus hitting the wine industry? - comment 9 April 2020

Every industry is being severely impacted by the coronavirus pandemic. In wine, the sales channels have been battered while production also has battles to fight. Category commentator Chris Losh surveys the wreckage.


Despite the best efforts of Pernod Ricard's UK division, Jacob's Creek has struggled to convince wine consumers to move up its value chainWhy has wine failed to educate the consumer on price? Ask Jacob's Creek - comment 12 March 2020

As former Diageo CEO Paul Walsh once told just-drinks: "They say, in wine, a fool and his money are easily parted." Unfortunately, for the wine category, the consumer is no fool. Chris Losh looks at Pernod Ricard's attempts to move Jacob's Creek up the value chain and finds a brand struggling under the weight of consumer perception.


Bushfires in Australia have garnered much press attention worldwide in recent monthsWill Australia's bushfires bring on wine industry burn-out? - comment 6 February 2020

This year started with Australia dominating the news headlines. Chris Losh considers what the country's bushfire crisis has done - and will continue to do - to Australia's wine producers.


What's coming up in wine in 2020? - Predictions for the Year Ahead - comment 7 January 2020

This month, our category commentators are lining up to share with us their thoughts on how 2020 will shape their respective sectors. Here's Chris Losh, our wine expert, with his take on the year ahead.


What challenges face the lower-abv wine segment? - Comment 19 November 2019

While the efforts of brewers and distillers to create products with lower alcohol content are well-known, the wine industry has garnered far fewer such headlines. This month, category commentator Chris Losh looks at the difficulties affecting not only the production of 'lighter wine' but also the consumers' uptake of the concept - despite their purported interest.


Where should wine focus to buck the on-premise trend? - Comment 8 October 2019

These are strange times for the on-premise channel, particularly when it comes to wine. Category commentator Chris Losh takes a look at one area of the on-premise channel that is in rude health, but it's an area full of challenges for the wine industry.


Specific details of the production process may excite wine aficionados, but what about the average consumer?Why do consumers find wine so... boring? - Comment 3 September 2019

Our resident wine commentator, Chris Losh, has spent some time on 'the other side'. He's returned from his recent visit to the spirits world armed with some challenging advice for the wine trade.




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