just-drinks authors and correspondents

Biography

Chris Losh has been writing about drinks for 15 years and still doesn’t wear a tweed jacket.

He has edited Wine and Spirit International and Wine Magazine. He has written columns for just-drinks for ten years and is never short of opinions, some of which may even not be completely wrong.

Columns by Chris Losh

Comment - Wine - The Losh Cause

Chris Losh looks at the latest issues affecting the global wine industry.

Articles by Chris Losh

Why has wine failed to educate the consumer on price? Ask Jacob's Creek - comment 12 March 2020

As former Diageo CEO Paul Walsh once told just-drinks: "They say, in wine, a fool and his money are easily parted." Unfortunately, for the wine category, the consumer is no fool. Chris Losh looks at Pernod Ricard's attempts to move Jacob's Creek up the value chain and finds a brand struggling under the weight of consumer perception.

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Will Australia's bushfires bring on wine industry burn-out? - comment 6 February 2020

This year started with Australia dominating the news headlines. Chris Losh considers what the country's bushfire crisis has done - and will continue to do - to Australia's wine producers.

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What's coming up in wine in 2020? - Predictions for the Year Ahead - comment 7 January 2020

This month, our category commentators are lining up to share with us their thoughts on how 2020 will shape their respective sectors. Here's Chris Losh, our wine expert, with his take on the year ahead.

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What challenges face the lower-abv wine segment? - Comment 19 November 2019

While the efforts of brewers and distillers to create products with lower alcohol content are well-known, the wine industry has garnered far fewer such headlines. This month, category commentator Chris Losh looks at the difficulties affecting not only the production of 'lighter wine' but also the consumers' uptake of the concept - despite their purported interest.

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Where should wine focus to buck the on-premise trend? - Comment 8 October 2019

These are strange times for the on-premise channel, particularly when it comes to wine. Category commentator Chris Losh takes a look at one area of the on-premise channel that is in rude health, but it's an area full of challenges for the wine industry.

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Why do consumers find wine so... boring? - Comment 3 September 2019

Our resident wine commentator, Chris Losh, has spent some time on 'the other side'. He's returned from his recent visit to the spirits world armed with some challenging advice for the wine trade.

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Why the wine consumer is getting angry and what you should do about it - Comment 9 July 2019

Climate change is having a seismic effect on the global wine industry, but not only in the vineyards. Chris Losh believes consumer sentiment towards companies is also taking a hit from freak weather spates.

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Wine's uphill struggle with the health & wellness trend - Comment 6 June 2019

This month, category commentator Chris Losh has some worrying news for the wine industry. The rising preference among consumers for drinks that do them good at best and cause no harm at worst is a train that is leaving the station. And, wine risks being stuck on the platform.

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How the wine industry can surf the waves of consumer change - Comment 7 May 2019

Chris Losh has been around long enough to know 'category change' when he sees it. As a wine commentator, however, he hasn't had too much change to report on. Until now.

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Wine - Get your head out of the sand, get with the can - Comment 2 April 2019

The times, they are a-changing. As newer consumers consider what to drink, Chris Losh suggests the answer for wine is already here - provided the category can get away from its obsession with glass bottles.