just-drinks authors and correspondents

Chris Losh

Chris LoshBiography

Chris Losh has been writing about drinks for 15 years and still doesn’t wear a tweed jacket.

He has edited Wine and Spirit International and Wine Magazine. He has written columns for just-drinks for ten years and is never short of opinions, some of which may even not be completely wrong.

Columns by Chris Losh

Comment - Wine - The Losh CauseComment - Wine - The Losh Cause

Chris Losh looks at the latest issues affecting the global wine industry.

Articles by Chris Losh

Where should wine focus to buck the on-premise trend? - Comment 8 October 2019

These are strange times for the on-premise channel, particularly when it comes to wine. Category commentator Chris Losh takes a look at one area of the on-premise channel that is in rude health, but it's an area full of challenges for the wine industry.


Specific details of the production process may excite wine aficionados, but what about the average consumer?Why do consumers find wine so... boring? - Comment 3 September 2019

Our resident wine commentator, Chris Losh, has spent some time on 'the other side'. He's returned from his recent visit to the spirits world armed with some challenging advice for the wine trade.


As freak weather episodes provide challenges in the vineyard, so the challenges are also playing out with the consumerWhy the wine consumer is getting angry and what you should do about it - Comment 9 July 2019

Climate change is having a seismic effect on the global wine industry, but not only in the vineyards. Chris Losh believes consumer sentiment towards companies is also taking a hit from freak weather spates.


Wine has many appealing cues for consumers - is health & wellness one of them?Wine's uphill struggle with the health & wellness trend - Comment 6 June 2019

This month, category commentator Chris Losh has some worrying news for the wine industry. The rising preference among consumers for drinks that do them good at best and cause no harm at worst is a train that is leaving the station. And, wine risks being stuck on the platform.


Last year, Treasury Wine Estates launched a brandy under its Penfolds wine brand nameHow the wine industry can surf the waves of consumer change - Comment 7 May 2019

Chris Losh has been around long enough to know 'category change' when he sees it. As a wine commentator, however, he hasn't had too much change to report on. Until now.


Wine - Get your head out of the sand, get with the can - Comment 2 April 2019

The times, they are a-changing. As newer consumers consider what to drink, Chris Losh suggests the answer for wine is already here - provided the category can get away from its obsession with glass bottles.


Is the wine industry bamboozling consumers with too much information?Why is wine getting more complicated in an age of simplicity? - Comment 5 March 2019

In his latest missive for just-drinks, wine commentator Chris Losh voices his concerns about what he sees as the over-complication of the category at a time when consumers are craving less detail, not more.


Will the INAO project help future-proof France's vineyards?How to adapt to changing trends in wine - A case-study - Comment 5 February 2019

The wine category has long had a reputation for being too slow to react to changing trends, both among consumers and within the industry. Chris Losh highlights a bold move to right these wrongs, from - of all places - France.


What does 2019 have in store for the wine category?What's coming up in wine in 2019? - Predictions for the Year Ahead - Comment 10 January 2019

This month, our category commentators are lining up to share with us their thoughts on how 2019 will shape their respective sectors. Here's Chris Losh, our wine expert, with his take on the year ahead.


It takes about 8,500 litres of water to irrigate one hectare of vines for an hourWhy water will be more important than wine in the years ahead - Comment 13 November 2018

Changes to the global climate have long had an effect on wine producers. Recent extremes, however, have upped the ante. Wine commentator Chris Losh considers the drought-affected landscape of today, and warns of how the situation will likely deteriorate tomorrow.




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