just-drinks authors and correspondents

Ben Cooper

Ben CooperBiography

Ben Cooper is just-drinks' sustainable business editor and specialises in business ethics, corporate social responsibility, policy issues and sustainability. He holds MAs from Cambridge University and the University of London, respectively in Social and Political Sciences and Social Policy.

He joined the just-drinks editorial team in 2000 and today works across both just-drinks and just-food, while also writing occasionally for just-style.

In addition to his regular features, Ben has written numerous in-depth management briefings on issues such as alcohol policy, sponsorship, the Fairtrade market, the use of food colourings and environmental issues facing the clothing industry. He also writes regularly for Ethical Corporation magazine which specialises in the corporate social responsibility field.

He lives in London where he also works as a professional singer.

Columns by Ben Cooper

Sustainability in DrinksSustainability in Drinks

Every month, Ben Cooper casts his eye over sustainability efforts in the global drinks industry.


Consumer TrendsConsumer Trends

Each month, Ben Cooper casts his eye over emerging trends that could be of use to drinks companies and their brands

Articles by Ben Cooper

Consumers aged 60 and over still have plenty to offer the drinks industryHas Millennial-mania drowned out the elder consumer? - Consumer Trends 6 December 2016

Over-60s are not only healthier, wealthier and living longer and more active lives than their predecessors, they are also more politically engaged. Ben Cooper examines why looking afresh at the seniors market chimes with recent momentous political events.


Has your company made the water stewardship A-list? - Sustainability Spotlight 30 November 2016

The latest report from the Carbon Disclosure Project (CDP), assessing companies' efforts on water, reveals a strong representation from drinks companies among those companies the project considers to be leaders in water stewardship. Ben Cooper reports.


Larger companies provide a strong lead when it comes to sustainability practices How can smaller companies improve sustainability standards? - Sustainability Spotlight 3 November 2016

The aims and achievements of the drinks sector's giants provide a strong lead to the industry's sustainability drive but progress will also hinge on engagement from small and medium-sized players. Ben Cooper looks at how recent actions by trade associations on both sides of the Atlantic will help improve sustainability standards among smaller drinks firms.


Health and wellness has become a vital part of consumers' decision-making processHow can alcohol brands push their 'better-for-you' attributes? – Consumer Trends  27 October 2016

Alcohol companies have long been criticised for their relationships with health and wellness. But, has the industry finally spotted an opportunity to capitalise on the trend? Ben Cooper investigates.


Coca-Cola Co's global water stewardship director, Greg Koch - Interview 30 September 2016

In achieving its goal to replenish water equivalent to its 2015 sales volumes "back to nature and communities", Coca-Cola gave itself a compelling sustainability story to tell consumers. Greg Koch, senior director of Global Water Stewardship at Coca-Cola, spoke with Ben Cooper about what "replenishment" means, and why getting the minutiae of the methodology right is so important.


A global water replenishment target may not consider local water issuesGlobal water targets risk hiding local concerns - Sustainability Spotlight 28 September 2016

Coca-Cola's recent water-replenishment achievements underline the company's status as a leader in sustainability within the drinks sector. However, Ben Cooper writes, an even greater focus on specific areas of water stress from all drinks companies looks certain to be required to take industry engagement on water to the next level.


Younger consumers are keen to seek new flavoursThe future of drinks flavours - Consumer Trends 13 September 2016

The broadening taste palate of consumers is spurring ever more adventurous flavour creations in the drinks sector, Ben Cooper writes, while growing sophistication in how consumers view flavour profiles in food and drink is leading to new opportunities in marketing, product development and food pairing.


Diageo bought a stake in Seedlip last monthSeedlip - A smart move by Diageo in more ways than one - Sustainability Spotlight 30 August 2016

In this month's Sustainability Spotlight, Ben Cooper examines how Diageo's investment in a UK drinks start-up represents a commercial and sustainability win-win.


Pernod Ricard's Absolut brand collaborated with Perfect Company earlier this year to release an Absolut Classics recipe packHow the Internet of Things is shaking up the cocktail market – Consumer Trends 4 August 2016

Rapid and constant connection to the Internet has already transformed how consumers interact with the market, but the digital revolution is by its very nature a continuing phenomenon. In this month’s Consumer Trends, Ben Cooper investigates the link between a recent multi-billion-pound tech deal and the Moscow Mule.


Global rum volumes are set to declineRum volumes set to fall over next five years - research 1 August 2016

The latest joint research from just-drinks and The IWSR has predicted that the global rum market will decline over the next five years. 


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