just-drinks authors and correspondents
Ben Cooper is just-drinks' sustainable business editor and specialises in business ethics, corporate social responsibility, policy issues and sustainability. He holds MAs from Cambridge University and the University of London, respectively in Social and Political Sciences and Social Policy.
He joined the just-drinks editorial team in 2000 and today works across both just-drinks and just-food, while also writing occasionally for just-style.
In addition to his regular features, Ben has written numerous in-depth management briefings on issues such as alcohol policy, sponsorship, the Fairtrade market, the use of food colourings and environmental issues facing the clothing industry. He also writes regularly for Ethical Corporation magazine which specialises in the corporate social responsibility field.
He lives in London where he also works as a professional singer.
Columns by Ben Cooper
Every month, Ben Cooper casts his eye over sustainability efforts in the global drinks industry.
Each month, Ben Cooper casts his eye over emerging trends that could be of use to drinks companies and their brands
Articles by Ben Cooper
Rapid and constant connection to the Internet has already transformed how consumers interact with the market, but the digital revolution is by its very nature a continuing phenomenon. In this month’s Consumer Trends, Ben Cooper investigates the link between a recent multi-billion-pound tech deal and the Moscow Mule.
The latest joint research from just-drinks and The IWSR has predicted that the global rum market will decline over the next five years.
On one level, rum is a relatively simple product. Easy to produce from an inexpensive and ubiquitous primary raw material, rum is made and consumed widely.
A fledgling partnership between Jose Cuervo and the Ford Motor Co underlines the potential for the innovative and environmentally positive re-utilisation of waste products from beverage production. Ben Cooper reports.
There has always been demand for non-alcoholic drinks for adults, but the adult soft drinks segment – and its consumers – are changing. Ben Cooper reports.
Corporate sustainability strategies are about balancing commercial priorities with environmental and social concerns. Ben Cooper asks whether Heineken has struck the right balance with its decision to embrace motorsport sponsorship.
The on-premise channel remains a key testing-ground for new drinks products and has always pointed the way for trends in the wider beverage arena. Ben Cooper looks at some recent research and examines why on-premise trends are so influential.
The world's two largest soft drinks producers, The Coca-Cola Co and PepsiCo, are among the ten multinational companies included in Oxfam's 'Behind the Brands' report, which rates the global food and drinks businesses across seven criteria relating to their supply chain policies. Oxfam's scores and summaries of Coca-Cola's and PepsiCo's performance are detailed here, along with the companies' responses.
PepsiCo and The Coca-Cola Co have made progress on some of the agricultural supply chain issues monitored by Oxfam’s Behind the Brands campaign. But, Ben Cooper writes, the NGO bemoans the companies’ lack of progress on farm worker pay and conditions and support for smallholders.
Looking for a single reason why the ready-to-drink (RTD) category is set for such strong progress during the coming five years will be a fruitless task. Yet, it is for that exact reason why the segment's future is so rosy.
- Craft spirits shake-out will be just the beginning
- How Treasury is rewriting the rule book - Comment
- The decline of the flagship beer brand - Comment
- Drinkable yogurt - The next drinks opportunity
- Coca-Cola India suspends bottling operations
- Diageo brands need "fixing and nurturing" - TWE
- Diageo revamps Gordon's gin bottle in UK
- SAB shareholders granted AB InBev vote split
- Craft Brew Alliance poised for AB InBev takeover?
- Diageo's Guinness Rye Pale Ale - NPD
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages