just-drinks authors and correspondents
Ben Cooper is just-drinks' sustainable business editor and specialises in business ethics, corporate social responsibility, policy issues and sustainability. He holds MAs from Cambridge University and the University of London, respectively in Social and Political Sciences and Social Policy.
He joined the just-drinks editorial team in 2000 and today works across both just-drinks and just-food, while also writing occasionally for just-style.
In addition to his regular features, Ben has written numerous in-depth management briefings on issues such as alcohol policy, sponsorship, the Fairtrade market, the use of food colourings and environmental issues facing the clothing industry. He also writes regularly for Ethical Corporation magazine which specialises in the corporate social responsibility field.
He lives in London where he also works as a professional singer.
Columns by Ben Cooper
Every month, Ben Cooper casts his eye over sustainability efforts in the global drinks industry.
Each month, Ben Cooper casts his eye over emerging trends that could be of use to drinks companies and their brands
Articles by Ben Cooper
In achieving its goal to replenish water equivalent to its 2015 sales volumes "back to nature and communities", Coca-Cola gave itself a compelling sustainability story to tell consumers. Greg Koch, senior director of Global Water Stewardship at Coca-Cola, spoke with Ben Cooper about what "replenishment" means, and why getting the minutiae of the methodology right is so important.
Coca-Cola's recent water-replenishment achievements underline the company's status as a leader in sustainability within the drinks sector. However, Ben Cooper writes, an even greater focus on specific areas of water stress from all drinks companies looks certain to be required to take industry engagement on water to the next level.
The broadening taste palate of consumers is spurring ever more adventurous flavour creations in the drinks sector, Ben Cooper writes, while growing sophistication in how consumers view flavour profiles in food and drink is leading to new opportunities in marketing, product development and food pairing.
In this month's Sustainability Spotlight, Ben Cooper examines how Diageo's investment in a UK drinks start-up represents a commercial and sustainability win-win.
Rapid and constant connection to the Internet has already transformed how consumers interact with the market, but the digital revolution is by its very nature a continuing phenomenon. In this month’s Consumer Trends, Ben Cooper investigates the link between a recent multi-billion-pound tech deal and the Moscow Mule.
The latest joint research from just-drinks and The IWSR has predicted that the global rum market will decline over the next five years.
On one level, rum is a relatively simple product. Easy to produce from an inexpensive and ubiquitous primary raw material, rum is made and consumed widely.
A fledgling partnership between Jose Cuervo and the Ford Motor Co underlines the potential for the innovative and environmentally positive re-utilisation of waste products from beverage production. Ben Cooper reports.
There has always been demand for non-alcoholic drinks for adults, but the adult soft drinks segment – and its consumers – are changing. Ben Cooper reports.
Corporate sustainability strategies are about balancing commercial priorities with environmental and social concerns. Ben Cooper asks whether Heineken has struck the right balance with its decision to embrace motorsport sponsorship.
- Five ways small brands can beat big players
- The end is nigh for Global Travel Retail - Comment
- Interview, Bulldog Gin founder Anshuman Vohra
- Pernod Ricard Q1 2017 results by region, brand
- Pernod Ricard's Q1 results - Preview
- Diageo most at risk to Thai alcohol ban - analyst
- Jobs at new India hub won't affect staff - Diageo
- Stumbling UK Pound prompts Conviviality price hike
- AB InBev fund ZX Ventures buys homebrew co
- Edrington’s The Macallan 40 Year Old - NPD
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global RTD insights - market forecasts, product innovation and consumer trends