just-drinks authors and correspondents

Andy Morton

Andy MortonBiography

Andy Morton started out in journalism in Glasgow, where he wrestled in mashed potato and wrote about Highland cows.

Tiring of the high-brow, he travelled the world working as an itinerant sub-editor in cities including Taipei, Sydney and Shanghai. While in Hanoi, he brought to the world's attention the Scottish-Vietnamese fusion dish dog haggis.

He is now back in the UK with just-drinks after four years in Chengdu, China.

Articles by Andy Morton

Nestle CEO Mark Schneider wants his company to move up the value chain in bottled waterNestle CEO admits bottled water stuggles, turns to functional waters 18 April 2019

Nestle has expressed concerns at its bottled water performance and is looking to expand into functional waters to boost sales in the category.


PepsiCo's Gatorade is the world's leading sports drink by volumePepsiCo lines up sports drink innovation as Gatorade suffers - market data 18 April 2019

PepsiCo's CEO Ramon Laguarta has said the company is to launch new innovations in sports hydration as Gatorade loses volume share to a Coca-Cola Co-backed rival.


Bacardi launches global Grey Goose campaign to combat "dumbed down" vodka category - video 18 April 2019

Bacardi's new global Grey Goose marketing campaign will attempt to make the vodka more relatable, the spirits company has said.


Diageo's Ciroc Summer Watermelon vodka will feature at US music festivalsDiageo's Ciroc Summer Watermelon vodka - Product Launch 18 April 2019

Brand partners Diageo and Sean 'Diddy' Combs have announced Ciroc Summer Watermelon, a new addition to the Ciroc vodka range.


PepsiCo lost drinks volumes in North America but boosted sales in the first quarterPepsiCo boosts Q1 global drinks volumes on LatAm jump - results 17 April 2019

Latin America has helped drive a global beverage volumes increase for PepsiCo in the first three months of 2019.


Absolut Grapefruit was first launched in the US last yearPernod Ricard adds Absolut Grapefruit to Travel Retail range 17 April 2019

Pernod Ricard has added its new Absolut Grapefruit vodka to Global Travel Retail.


The campaign includes out-of-home ads with summer-themed visualsPernod Ricard creates Havana Club frozen daiquiri for UK push 17 April 2019

Pernod Ricard is launching a "highly-instagrammable" frozen daiquiri serve for its Havana Club rum as part of a new UK campaign.


Accolade's Foodies Range includes a Shiraz with a cow on its labelAccolade Wines' Hardys Foodies Range - Product Launch 17 April 2019

Accolade Wines is to launch three new expressions under its Hardys wine brand in the UK on-premise that will highlight the food they best pair with.


Carlsberg launched Danish Pilsner exclusively to the UK market last monthDoes Carlsberg's new UK campaign treat consumers like suckers? - just-drinks thinks 16 April 2019

In 1991, Gerald Ratner, the owner of UK high street jewellery shop chain Ratner's, stepped into corporate infamy when he declared that some of the inventory his stores sold was "total crap".


PepsiCo said it had no plans to do further tests on satellite marketingPepsiCo says space-ad test was "one-time event" 16 April 2019

PepsiCo has confirmed it has tested a new satellite technology that aims to put adverts in space.




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