just-drinks authors and correspondents

Andy Morton & Lucy Britner

Articles by Andy Morton & Lucy Britner

The Coca-Cola Co lines up 100% stevia-sweetened Coke 22 November 2017

The Coca-Cola Co has confirmed it will start testing a new 100% stevia-sweetened Coke product outside of the US next year. 


Diageo has spent the last year focusing its Smirnoff activity in the US on Millennial consumersAbsolut, Smirnoff and their conflicting views on US Millennials - Analysis 7 December 2016

Chasing the Millennial consumer has been the mantra of many a drinks company is recent years - but it appears the end of the Millennial rainbow might not yield the only pot of gold.  


Coke Life was given equal billing in the trademark Coke portfolio in a marketing drive unveiled in JanuaryThe Coca-Cola Co relegates Coke Life to "niche" status in W Europe - just-drinks EXCLUSIVE 30 September 2016

The Coca-Cola Co is to change tack on its Coke Life distribution in Western Europe, downgrading the newest Coca-Cola trademark innovation to one that targets only to a "niche" group.


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