Andy Morton


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Andy MortonThe beverage business blog from Andy Morton

If you would like to offer your comments, opinions, suggest topics or just have a good rant, please feel free to email: Andy Morton.


Heineken brings commercial know-how to new recruitment drive 16 Sep 16

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at just-drinks dusting off their resumes...


What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying...


Anheuser-Busch InBev's craft brewers turn hermits in their own kingdoms 15 Aug 16

It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, named for the country's domestic beer and reportedly a firm favourite with leader Kim Jong-un...


The Coca-Cola Co's downward trajectory 8 Jun 16

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking...


Badet Clement celebrates 20 years, and a new type of French consumer 3 Jun 16

Just-drinks in is the French wine making region of Languedoc for the 20th anniversary of Badet Clement, one of France's most active wine brand owners...


The brutal truth behind India's temperance movement 25 May 16

Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise...


Boston Beer Co "just plain ugly" for TV money man 9 May 16

Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors...


Bartender tip shows softer side to Diageo's World Class cocktail battle 6 May 16

This week, Diageo held a UK semi-final for its global World Class cocktail competition...


Heineken plays 'hard' ball in US cider 12 Apr 16

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures...


PepsiCo's Johnston's new Twitter role is hard to Tweet 8 Apr 16

The drinks industry could do more to benefit from new technology...

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