Young hold the key to unlocking Port's potential

By Susan Low | 16 October 2000

Port's image still stands firm, but its life as a Christmas tipple is costing the Douro dear. Susan Low reports on controversial efforts to reinvent the region. Strange though it seems, I suspect that Port's spin-doctors are courting the Animal Protection League (APL). Or maybe the Port houses have banded together to get a good deal on the APL's secondhand promotional literature. Whatever the story, the message is clear: just like puppies and kittens, Port 'isn't just for Christmas'.

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Port's image still stands firm, but its life as a Christmas tipple is costing the Douro dear. Susan Low reports on controversial efforts to reinvent the region. Strange though it seems, I suspect that Port's spin-doctors are courting the Animal Protection League (APL). Or maybe the Port houses have banded together to get a good deal on the APL's secondhand promotional literature. Whatever the story, the message is clear: just like puppies and kittens, Port 'isn't just for Christmas'.

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