Analysis

WWW - World Wide Wine

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Fax machine vs Internet, it could be the biggest battle between traditionalists and modernists since the New World began to challenge the Old World's dominance of the wine industry. Despite a reluctance to accept the net, it is predicted that in 15 years time all supermarkets will be using some type of electronic B2B system. So will the web be the winemaker's ultimate marketing tool? Sarah Diston investigates.


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