Analysis

E-commerce: World's leading brands unite under Transora e-trading exchange as industry braces for change

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just-drinks speaks to A-B InBev CEO Carlos Brito

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As Irish whiskey comes of age, so do its problems

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The new e-business platform for the likes of Heineken International, Cadbury Schweppes, Coca-Cola and Danone is set to revolutionise trading in the drinks industry. Kate Ellerton investigates its chances of success and its impact on the industry.


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