Analysis

World Soft Drink Market Will See Slower Growth In The Coming Years

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Coca Cola and PepsiCo will continue to dominate theglobal market With growth of 4.3%, 1998 was the fourth year in a row thatthe global soft drink market surpassed the 4% mark. But the market is likely to grow at aslower rate in the next four years, according to a series of new global soft drink reportspublished by Beverage Marketing Corporation. The industry had a five-year compound annualgrowth rate (CAGR) of 5.0% between 1993 and 1998. But for the five-year periodfrom1998-2003, the CAGR is likely to be only 4%.


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