Analysis

Will Orangina flourish under its new ownership?

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Bar Nøne launch proves Coca-Cola is faster

Why consumers want more experiential marketing

What will be Pernod Ricard's priorities?

Pernod Ricard Performance Trends 2014-2018 - data

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Nine months of exclusive talks between Pernod Ricard and soft drinks major Cadbury Schweppes finally came to an end last week when both parties agreed a $593m price for the number two French soft drink, Orangina. Sarah Diston takes a look at what this latest acquisition means for the future of Cadbury Schweppes and the brand itself.


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