Women and wine: Will girl power change the wine business?

By Elliot Lane | 22 May 2001

Is the female of the species more discerning than the male? A recent report of women's attitudes to wine, commissioned by Vinexpo, says they are and their purchasing power will drive the UK wine market for the next four years. But for the Bridget Jones generation, image is everything - is this good for the industry in the long-term? Elliot Lane reports

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Is the female of the species more discerning than the male? A recent report of women's attitudes to wine, commissioned by Vinexpo, says they are and their purchasing power will drive the UK wine market for the next four years. But for the Bridget Jones generation, image is everything - is this good for the industry in the long-term? Elliot Lane reports

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