Will 2022 see another M&A splurge in Tequila? – focus

Dwayne ' The Rock' Johnson launched Teremana in 2020

In spirits, the category widely acknowledged as having ‘won’ during the pandemic is Tequila. As consumers reverted to mixing cocktails at home, brand owners such as Cuervo were perfectly placed to capitalise on the continued appetite – particularly in the US – for margaritas, regardless of location. !function(){“use strict”;window.addEventListener(“message”,(function(e){if(void 0!==e.data[“datawrapper-height”]){var t=document.querySelectorAll(“iframe”);for(var a in e.data[“datawrapper-height”])for(var r=0;r…

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