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Why the juice category must get to grips with its lead problem - Focus

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Lead is an insidious poison; there is no such thing as a 'safe' level of lead in the blood, and even small amounts can lower IQ and cause behavioural problems. These realities are why lead was removed from gasoline and paint decades ago. But, what about fruit juice? Disturbing new research from the Environmental Defense Fund (EDF) in the US reveals that lead is much more common in foods like fruit juice than consumers may realise. The research gives fruit juice producers something to think about.


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