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Why is kombucha gaining traction with big drinks companies? - NPD trends

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These are changing times for kombucha. Molson Coors' acquisition of California-based Clearly Kombucha earlier this month, following PepsiCo's 2016 purchase of kombucha and vinegar tonics producer KeVita and Suja's (partly owned by Coca-Cola) recent kombucha extension show that the segment is in the process of graduating from niche status to a broader market sufficient in size and scope to interest the beverage giants. This being the case, the odds on 2018 marking a breakout year for kombucha are shortening.


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