Corporate sustainability strategies are about balancing commercial priorities with environmental and social concerns. Ben Cooper asks whether Heineken has struck the right balance with its decision to embrace motorsport sponsorship.
Why has Heineken made a Formula 1 U-turn? - Sustainability Spotlight
Get full access to all content, just $1 for 30 days
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Should Campari Group be renamed Aperol Group?
- Campari Group's Aperol Q3 bonanza - Comment
- Spirits brands must keep an eye on China
- just-drinks' M&A database - Oct 18
- International whiskies on the tail of Scotch
News
- Diageo satisfied with "non-core" brands clear-out
- Fall in Chinese conspicuous consumption - Diageo
- Diageo offloads non-premium roster to Sazerac
- Monster and Coca-Cola Co in energy drinks spat
- Which brands will Marie Brizard divest? - results
Market research
- International whiskies insights - market forecasts, product innovation and consumer trends
- Key Trends in Alcoholic Beverages: Powerful changes shaping the wine, beer, spirits and alcohol-free beverages industry
- Generation Z: The Next Wave of Consumers
- Bangladesh - ISA Country Report
- Afghanistan - ISA Country Report
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
