Why consumers need more help in making healthier alcohol choices – consumer trends

It's customary at this time of year to look into one's crystal ball and predict what might happen. After the last few years, this habit feels like pure folly. It's also customary for many consumers to stop drinking in January, often under the banner of 'Dry January'. While movements such as Dry January and Sober October have a place in giving people permission to say "No, I'm going to pass," they also risk pushing the narrative that consumers only have a choice of two settings: be heavily in your cups or be completely abstemious

It’s customary at this time of year to look into one’s crystal ball and predict what might happen. After the last few years, this habit feels like pure folly. It’s also customary for many consumers to stop drinking in January, often under the banner of ‘Dry January’. While movements such as Dry January and Sober October have a place in giving people permission to say “No, I’m going to pass,” they also risk pushing the narrative that consumers only have a choice of two settings: be heavily in your cups or be completely abstemious

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Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:

Consumer Trends
Ingredients in Food & Drink
Ingredients in Beauty & Grooming
Ingredients in Household Care

Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.

by GlobalData

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